Mars United Commerce

Mark your calendar! We've got a busy fall packed full of events, both in-person and virtual, where we'll be sharing insights that can help optimize your commerce marketing strategy. Stay up to date on where you can find us here: https://lnkd.in/e-fYG9Pu #events #retailmedia #commercemarketing #brandstrategy #retailstrategy

We had a blast at Groceryshop! It was great catching up and meeting with people across the industry. Michele Roney and Amy Andrews also had the opportunity to share their insights on the stage. On the first day, Michele discussed the retail media expansion into offsite and in-store. She told retailers what they need to know as they move toward a full omnichannel offering, as each expansion point has its own challenges and criteria for success. "Just because you can offer in-store and offsite ... doesn’t mean you always should," she cautioned. Download our latest Retail Media Report Card, which takes a deep dive into these opportunities at key retailers: https://lnkd.in/e_ZFB4te To cap off Groceryshop, Amy Andrews said it’s time to say goodbye to the marketing funnel and “leverage frameworks to execute great ideas, not to spark them.” She was joined on stage by Campbell's Michelle Morale, Drink Melo's Amy Bett, and DoorDash's A. Toby Espinosa to share perspectives about the funnel and other frameworks that they’re using to optimize their marketing plans. A perfect way to end a show on the future of grocery retail. #Groceryshop2024

Our biggest takeaway from Day 2 of the NACS Show? The convenience store is the #1 channel for driving trial and innovation. Brooke Roller, VP of Customer Development, reports back on her favorite new product innovations along with more takeaways. Check it out and let us know in the comments what's been your favorite sample at the show! #NACSShow2024 #CStore

We're Austin-bound next week for Amazon unBoxed! Stop by our booth in the Connections Hub to learn how you can: ?? Increase sales ?? Get better performance out of your paid & organic search ?? Optimize your digital shelf ?? Leverage retail media & DSP at scale Meet with one of our dedicated SMEs to discuss your brand's needs for success: https://lnkd.in/eWyX5eQ4 Not attending UnBoxed? Sign up and we can set up a call to show you! #unboxed2024 #amazonprimeday #primebigdealdays

It's a busy week for Mars United in Las Vegas! Brooke Roller, VP of Customer Development, is at The NACS Show 2024 attending sessions and walking the expo floor to see how brands and retailers are innovating within the convenience store channel. Stay tuned as Brooke reports back on her findings! #NACS2024 #NACSShow #CStore

Winning at the digital shelf is a crucial element of brand success across all product categories. And with key retailers continuously evolving their capabilities, it's even more critical for brands to keep pace. Coupling this ongoing challenge with the unique demands of a product launch provides only more hurdles. Join our digital SMEs Emily Baynard and James Scarsella at firstmovr's Future of Assortment webinar on Oct. 10 to learn best practices for setting up your digital shelf at leading retailer websites. RSVP here: https://lnkd.in/ezQJNCtC #firstmovr #webinar #FutureofAssortment #digitalshelf #brandstrategy

Greetings from Groceryshop! Our team is on the ground ready to learn how brands and retailers are working to transform the industry yet again! Join us to walk the show floor or attend a session! And don't miss our own sessions featuring Michele Roney and Amy Andrews. Get the details here: https://lnkd.in/etBHyK_m Pictured: Colleen Monhart Fitzgerald, Lori (Goldenhersh) Ryan, Corey Buller, Dan Westendorf, Victoria Van Dusen, Nathan Rigby, and Jennifer Gioffre. Also at Groceryshop: Amy Andrews, Michele Roney, Jasyn Simpson, Wade Hobbs Say hi if you see us around!

We're excited for Shoptalk's newest event kicking off next week! Mars United experts Jake Berry and Jasyn Simpson will be at Shoptalk Fall to discuss your business challenges, explore ways to effectively navigate industry change, and plan for real growth in 2025. See what solutions we're bringing for brands and retailers alike: https://lnkd.in/eVSgzQKz #ShoptalkFall2024 #brandstrategy #retailstrategy

While the retail media industry is newer to Australia and New Zealand than Europe or the U.S., activity in the region is accelerating at an unprecedented pace. Need to keep up? Download the third edition of our Retail Media Report Card ANZ. This update covers 11 networks: eight key retailers in Australia and three in New Zealand. We've also added two new capabilities to the evaluation: predictive/lookalike audiences and basket analysis. We also take a closer look at how these networks are shaping the future of marketing in the region for retailers and brands alike. Download your copy here: https://lnkd.in/gJb2F-Cw #retailmedia #RetailMediaReportCard #ANZ #Australia #NewZealand #retail #brandstrategy #retailstrategy

We're looking forward to Groceryshop next week! We'll have a great team on the ground ready to offer actionable ideas on retail media, measurement, and ecommerce solutions to grow your business. Our experts will also be hitting the stage for two sessions: Michele Roney, EVP-Retailer CX, will discuss how to determine whether off-site retail media is right for your company on Oct. 7. Amy Andrews, Chief Strategy Officer, will explore strategies for maximizing your marketing dollars across the funnel on Oct. 9. Learn more and sign up to meet with us here: https://lnkd.in/etBHyK_m #Groceryshop2024 #marketingstrategy #retailmedia #measurement