Mars United Commerce

The convergence of the digital and physical retail environments has been a major theme at Shoptalk Spring as brands and retailers seek to create the content and “experiences” that will truly impact shopper behavior. The concept has been most notable in conversations around the extension of retail media into the store, but the need to improve the overall brick-and-mortar experience to drive shopper loyalty has been championed by executives from such diverse retailers as Sam’s Club and Gap, Inc. Casey Lissau, Executive Creative Director at Saatchi & Saatchi X, offers his perspective on key takeaways from the event so far in our latest “Almost Live from Shoptalk” interview. #shoptalk #shoptalkspring #retailmedia

Shoptalk Spring is just getting started, but so far retail media is still the hottest topic in commerce marketing. And the need to create physical and digital experiences that drive brand performance by first resonating with shoppers was the dominant talk track on the event’s New Marketplace stage this morning. In a panel discussion led by Mars United president Amy Andrews, Sam’s Club’s Harvey Ma, Nordstrom’s Aaron Dunford, and Paypal’s Jenna Griffith suggested that consumer sentiment might be just as important a metric for effective retail media as ROAS. Stay tuned for more daily updates from Shoptalk Spring! #shoptalk #shoptalkspring #retailmedia

Greetings from ShopTalk! Our team is on the ground and ready for an amazing event! If you’re here, come say hi—we’d love to connect! Plus, stay tuned for our Shoptalk Briefing Webinar and report: https://lnkd.in/gebUUhsB #shoptalk

To help clients stay ahead of the competition in this ever-evolving commerce marketplace, Mars United’s Customer Development team keeps an eye on notable news across all key retailers and channels. Their latest round of assessments includes recent initiatives at Ahold Delhaize, Loblaw, and Amazon. Learn the news at each retailer and the impact it might have for your brand: https://lnkd.in/ed2r9WuA #retail #news #brandstrategy

According to the U.S. Census Bureau, ecommerce sales in the U.S. grew 8.1% to $1.19 trillion last year and are projected to grow even faster in 2025. To help brand marketers?capitalize on?this growth, VP of Ecommerce Michael Bond outlines a simple strategy for staying ahead of change to excel in the digital commerce marketplace. Check it out here:?https://lnkd.in/eghF53F8 #ecommerce #brandstrategy #commercemarketing

If you're heading to Shoptalk next week, we have a session you won't want to miss: Mars United President Amy Andrews will be joined by leaders from PayPal, Sam's Club, and Nordstrom to share perspectives on the current state and future potential of retail media. Don't miss this session on Tuesday, March 25, at 11:00AM! Also, find out how you can meet with us to gain more insights into connected commerce success here: https://lnkd.in/eKqYgmNJ #Shoptalk2025 #retailmedia

Commerce media experts Gabrielle Williamson, MBA and Kayla Corridon break down the latest trends shaping the U.S. retail media landscape while reviewing the 10th edition of Mars United's Retail Media Report Card in our latest webinar, now available on demand here: https://lnkd.in/eKP6WYX5 Plus, download your copy of the Report Card here: https://lnkd.in/eTTajnht #retailmedia #webinar #trends

Optimizing the digital shelf is key to brand success at leading retailers. Maintaining a digital shelf, however, has proven challenging for many brands because of the complexity involved in creating — and then sustaining — the vast amount of content that’s needed. To help our clients stay ahead of these complexities, we've developed the Digital Shelf Report, a cross-retailer guide for tracking the key content opportunities and sales-enabling tools available on leading ecommerce websites. Download the latest edition to see coverage of 11 key retailers and an enhanced focus on AI-powered shopper touchpoints and capabilities: https://lnkd.in/enDRX_fs #DigitalShelfReport #retail #ecommerce #brandstrategy

Whether or not you've checked out the latest Retail Media Report Card, join us TOMORROW, March 18th, as our experts take a deeper dive into recent initiatives at leading networks and key industry trends across the marketplace. RSVP here: https://lnkd.in/eKP6WYX5 #retailmedia #trends #webinar

We’re heading to Palm Beach for National Association of Chain Drug Stores (NACDS)’ Annual Meeting! Join commerce marketing experts Jason Goldberg and Jennifer Gioffre at the event to discuss the key trends impacting the Drug/Grocery/Mass retail space this year and explore opportunities to help brands and retailers drive innovation and growth. Learn how to connect with the team here: https://lnkd.in/eVA93w6u #NACDSAnnualMeeting2025 #trends #retail