Marny Road

?? Billboards and Screens/TV are now tied in programmatic OOH spend. But is that good news? According to the latest Place Exchange Programmatic OOH Trends Report, Screens/TV captured 29% of total pDOOH investment in H2 2024, matching billboards for the first time. This signals growing demand for video-enabled, flexible OOH inventory—but also raises a quality control challenge. Much of this growth comes from longer-tail inventory — lower-quality, higher - volume screens in venues with minimal audience impact. The problem? Many buying platforms lack transparency, making it hard to separate premium placements from low-value inventory. That means wasted spend and brand safety risks. At Marny Road, we score OOH assets to focus on placements most likely to drive outcomes — not just impressions at scale. Read more: https://lnkd.in/eesjMykV #ProgrammaticOOH #DOOH #OutOfHome #MarketingOptimization #AdTech

Marketing leaders: If you’re feeling the squeeze of rising digital ad costs and lower engagement, you’re not alone. The landscape is shifting, and the smartest brands are looking beyond social and search. OOH is one of the few channels where attention is guaranteed, reach is scalable, and costs are stable. With the right strategy, it’s not just a brand play—it’s a performance driver. We dove into why brands need to rethink their media mix and invest more in the real world. Full breakdown here: ?? https://lnkd.in/ebGsC3Zt Curious how OOH can work for your brand? Let’s chat.

Are personal injury lawyer billboards taking over your city? Philadelphia is covered in them, as this article points out. It’s not just a few scattered placements—it’s a full-blown takeover. But is this just a Philly thing, or are other cities seeing the same trend? ?? What we want to know: ?? Are you noticing lawyer billboards everywhere in your market? ?? If you are a lawyer (or work in legal marketing), is Out of Home (OOH) advertising driving real business for you? At Marny Road, we specialize in helping brands maximize their OOH impact—whether it’s high-frequency local domination (like what we’re seeing with injury lawyers) or precision-targeted premium placements. The data side of OOH is more sophisticated than ever, and we’re curious: ?? If you’re in legal marketing, is OOH actually delivering ROI, or is it just about keeping your name top-of-mind? Drop your thoughts below! ??

Are personal injury lawyer billboards taking over your city? Philadelphia is covered in them, as this article points out. It’s not just a few scattered placements—it’s a full-blown takeover. But is this just a Philly thing, or are other cities seeing the same trend? ?? What we want to know: ?? Are you noticing lawyer billboards everywhere in your market? ?? If you are a lawyer (or work in legal marketing), is Out of Home (OOH) advertising driving real business for you? At Marny Road, we specialize in helping brands maximize their OOH impact—whether it’s high-frequency local domination (like what we’re seeing with injury lawyers) or precision-targeted premium placements. The data side of OOH is more sophisticated than ever, and we’re curious: ?? If you’re in legal marketing, is OOH actually delivering ROI, or is it just about keeping your name top-of-mind? Drop your thoughts below! ??

T-Mobile’s acquisition of Vistar Media shows just how much attention the out-of-home (OOH) industry is getting. As DOOH continues to grow, it’s exciting to see major players investing in the space and recognizing the potential of programmatic technology. At Marny Road, we’ve explored what this deal means for the OOH industry, the role of telecom in ad tech, and the opportunities ahead. Check out our latest Substack for the full story: https://lnkd.in/e4MC7Z5t #OutOfHome #DOOH #AdTech #Telecom #MarketingStrategy #Innovation

Exciting news in the OOH world! Congratulations to our partner, Vistar Media, on their acquisition by T-Mobile. This deal is a testament to the growing impact of programmatic OOH and the value it brings to advertisers. For our clients, this is great news. The combined strengths of Vistar and T-Mobile promise enhanced capabilities, more precise targeting, and improved ROI—helping us continue to deliver innovative, results-driven solutions. We’re excited about what this means for the future of OOH and proud to collaborate with Vistar as they enter this next chapter. Here’s to pushing boundaries and driving success together! Dave Rivera Jared Reiner Lucy Markowitz Michael Provenzano #OOH #Programmatic #Innovation