Marmalade

It’s been a while since I gave an update on Marmalade, and I’m very proud of how far we’ve come. We just put the finishing touches on a few features specifically for the holiday shopping season (yes, Black Friday is right around the corner ????), so it’s a great time to check out the website: 1. You can follow our “Marmalade Gift Guides” account in order to get email updates as we add new gift guides. While not holiday themed, I’m partial to the “Your Birthday Month, Your Candle Scent” guide, proudly representing November as “Pasta”. Hayley Villapudua gets me. https://lnkd.in/dC7k9Adm 2. Bookmark our "Sales Happening Now" page so that you have one place to see all of the sales happening this holiday season. We'll be keeping it up to date! https://lnkd.in/db9x5iBf 3. If you just want to browse for inspiration, we have a new section of Guides that give you alternatives to mainstream brands, like "The 7 Alternatives to the Adidas Samba That You Need to Know". https://lnkd.in/d2PX33vM If there’s a gift guide you wish we had but don’t, let me know. I might be able to pull a few strings ??

Check out the story behind our latest feature! ?

In a market where everything is either sponsored or paid for in partnerships, it’s hard to find authentic?recommendations?— even for savvy consumers! To cut through the noise of online shopping, we launched a new wave of “Best of” Collections?(currently in beta),?and, this time around, we asked our community of 100+ Superfans to determine what categories users?authentically?wanted to discover. Some of our Superfans even curated these collections?alongside our editors. The results? 10 innovative collections we’re?so?excited to launch and see how our community (and the broader internet)?reacts?& votes! ??Best of Wedding Registry ?? Best of Baby Registry ?? Best of Maximalist Home ????Best of Coworker Gifts ??Best of Plant Parents ??Best of Minimalist Earrings ??Best of Zero Waste Living ????Best of Whimsical Kitchen ??Best of Gifts for Brooklynites? ??Best of Shining Smiles Discover them all and start?voting?for products?from the online brands you?trust?and love. Have a brand you want to see on one of these lists? Drop your thoughts in the comments! We’ll be launching new categories every month. (https://lnkd.in/e6YU_y7f)

ATTENTION to all those who obsess over new products from internet-born brands ???? Don’t sleep on our new Superfan community! We recently launched an exclusive community for those looking to swap authentic recommendations and discover new products from awesome up-and-coming online brands. 150 shopping enthusiasts signed on to help us rank our newly launched Community-Voted Collections — and to gab about online brands with us. Here’s what started happening in our private Slack: ??♀? Recs flying for “skincare tools that are actually worth it”, Father’s Day gifts for the non-traditional dad, and tips for traveling like a pro ?? Local events spotted from cool brands like Craighill and East Fork Pottery ?? Team members joining in from brands like Paravel, Springer Pets, Fulton, Floral Street, Haven's Kitchen and more! Want to get in on the action? Whether you’re a superfan or an industry insider, we want to hear from you. Take 5 min to drop an application and come hang with us at Marmalade — your enthusiasm and honesty is required! https://lnkd.in/gjZU8U8J

Good recommendations are hard to come by these days, right??Even the most savvy of consumers can get overwhelmed by choices - and unless you have a slew of friends with varying expertise it's hard to know what reviews are "real". That’s why at Marmalade we're flipping the script on good product recommendations. Our new “Best Of” Community-Voted Collections (currently in beta) empowers real people to curate — and rank — top trending online products. Together, we’re uncovering the internet’s best under-the-radar, founder-led, small, startup brands and ranking them across trending categories like “Best of Dog Gear”, “Best of Housewarming Gifts” and “Best of Sleep.” Here’s why we decided to innovate on community-driven product recommendations ?? When you Google for product inspo and land on “The 29 Best Father’s Day Gifts” or “14 Best Sunscreens 2024”, brands are often paying to rank on those lists. Either through direct payment, advertising negotiating power, or commission influence, the media industry’s dirty secret is that those “independent” selections aren’t so “independent.” This explains why we keep seeing the same mainstream brands over and over again wherever we look — and why our Google searches can never seem to uncover the new, innovative brands our trendy cousin Cara always seems to find. Turns out, we’re not alone — 92% of customers continue to rely on friends and family recommendations (https://lnkd.in/eKcazgkm). Given this, you can imagine our excitement to introduce community-ranked lists to the scene — and we can’t wait to see how users start interacting with these pages and ranking top products. Ready to upvote your fav online brands? Easy. Head over and start upvoting products from the online brands you trust. Want to see us add a brand or launch a new “Best Of” list, drop your thoughts in the comments! We’ll be tuned into your feedback and launching new categories every month. Our ground rules? Brands will never be able to pay to rank on these lists, buy category exclusives, or anything of the sort. We’re partnering with brands in a whole bunch of ways but won’t ever compromise our platform’s integrity or consumer trust. Let’s see what real people have to say about which online products are actually worth buying... https://lnkd.in/e6YU_y7f

? Are you the type of person who nerds over trying new products from online brands? If so, we want to talk to you. We decided that searching for phenomenal online products isn’t enough — we want to unite a community of online enthusiasts to rank the best products from online brands, together. That’s why our new Superfan community is joining together to lead the conversation around what’s trending on the internet. Who’s a part of this? So far we have over 200 applications from consumers and industry insiders who want to join in on the conversation. The requirements are simple: you’re someone who can’t get enough of trying new brands — and swapping out old mainstream products with new innovative ones. How are we different from other communities in the online brand world? So glad you asked: ?? We’re obsessing over (and ranking) the best PRODUCTS on the internet in categories like “Best of Dog Gear”, “Best of Travel” and “Best of Sleep” — NOT the best brands? ?? While we are excited to invite industry insiders to join, our community is focused on the real backbone of why these new brands exist — everyday consumers ?? Free stuff and promos are cool (we def have some good incentives lined up) but the real reason to join is because you truly love this world of brands, want to chat about what’s trending with other people, and see what others have to say If you follow us, there’s a high likelihood that this is right up your alley! We hope you’ll take 5 min to drop a quick application ?? https://lnkd.in/dt72Ai9k

@Marmalade just launched and has an amazing selection of highly curated goods including an edit from me! Check it out.

When I received an invitation to join Marmalade’s new founder community, and support other founder-led brands, I immediately said yes. As a consumer and advocate of these brands, I am proud to shop intentionally, and support these products I love and use. After an exhausting (but awesome) Expo West, I hope my "Girls Night In" list helps you decompress and relax. I sure know I need to! Featuring some brands I love such as Une Femme Wines, Reprise Health, Nomadica, Drink Monday, Inc., Anecdote Candles, Cheeky Cocktails, and of course SAYSO :) https://lnkd.in/e8iYCwtk

When I received an invitation to join Marmalade’s new founder community, and support other founder-led brands, I immediately said yes. Curating some of my favorite things, from other like brands is so much fun. Check out my list here and so many other amazing and trailblazing founders. Run don't walk to shop Marmalade: Milk Makeup, Tower 28 Beauty, Inc., Bocce's Bakery, Perelel, Craize Snacks, SALT & STONE, Brightland, Billie, Halfdays to highlight a few! Thank you Jaclyn Grauman for bringing me into the fold. xx https://lnkd.in/eG-PCjen https://lnkd.in/e4Q_fRM3

At Marmalade, we're obsessed with finding the internet's favorite brands, and a month ago, we started doing just that by launching our Founders' Community —?a network of founders supporting fellow founders and sharing their favorite brands with our community. We invited passionate founders to create curated lists of their favorite online finds — a chance to celebrate fellow trailblazers who've built incredible brands. And today, we're so excited to welcome a new wave of innovative founders to our community! Dive into some of these seriously cool curations, like Adding Happy To The Home (https://lnkd.in/ebagpKhv), Integrative Living (https://lnkd.in/esj-uVWf), and Girls Night In (https://lnkd.in/e4kj_THi). Each curated list goes beyond just brands – founders share their firsthand insights on what truly resonates with them. We encourage you to connect with this community and respond with your own thoughts in the comments! A huge thank you to the amazing founders who continue to inspire us:?Umaimah Sharwani (Paro), Mai Vu (Mai Vino), Cynthia K Sakai (evolvetogether), Jacquelyn DeJesu (SHHHOWERCAP), Eunice Byun & David Nguyen (Material), Jason LaValla (Casamara Club), Cayla O'Connell Davis (Subset), Samantha C. Coxe (Flaus), Cynthia Plotch & Jamie Norwood (Stix), Ali Kaminetsky (Modern Picnic), Ashlin Cook (Winnie Lou ), Allie Egan (Veracity Selfcare), Libie Motchan (Fulton), Tara Tersigni (YAWN WORLD), Alison (Nathanson) Evans (SAYSO), Emma Grace M. (Praize Studio) Things are only going to keep heating up as we continue to rally so many other communities behind online brands — superfans, influencers, tastemakers —?so stay tuned to see what we’ve been working on. Explore our full founder community lists at:?https://lnkd.in/egr4JGVe