Marmalade Marketing

Missed our latest webinar? Don’t worry, we’ve got you ?? If you're wondering what actually works in recruitment marketing right now (and what doesn’t), this is one to catch up on. We broke down 25 of the biggest marketing trends shaping 2025 - no fluff, just some straight-talking advice on where to focus your time, energy, and budget. If you want to make sure your marketing is working for you (not just keeping you busy), grab a coffee and catch up here ?? https://lnkd.in/e2XM5cJZ #RecruitmentMarketing #MarketingStrategy #ABM #MarketingAutomation #RecruitmentIndustry

We all know that AI is changing everything for businesses whether we like it or not... but are you truly keeping up? It's easy to feel overwhelmed. But here's the thing: Business leaders who embrace AI the right way will have the edge in 2025 and beyond. That's why we're bringing together an incredible panel of AI experts for our next webinar! ?? Save the date: Thursday, 3rd April | 10:00-10:45am Jo Perrotta will be joined by the fantastic Alexandra Farrell (Autometry), Emma Thwaites (Open Data Institute) and Sofia Alcala Paterna (Intuita) for a no-nonsense discussion on: ?? How AI is changing the way we operate ?? Ethical AI and why fairness matters ?? How to use AI without losing the human touch Oh, and did we mention? It's an all-female panel of experts sharing their insights - perfect timing as we celebrate #InternationalWomensDay! Don't let AI leave you behind. Sign up now and future-proof your strategy for the year ahead and beyond: https://lnkd.in/em7iXmHi #AI #AIStrategy #AIforBusiness #AITrends #ArtificialIntelligence

?? Attention all Recruitment Leaders! ?? As the role of a recruitment leader continues to change, factors such as hypergrowth, economic uncertainty, and the rise of AI all play a part in it. So, how do you stay ahead? In the latest episode of Growth Bites, Jo Perrotta sits down with Dawn Hampton née Campion, Director of Dawn Hampton Consulting, to unpack what it really takes to lead a recruitment business today. From managing cost pressures and maintaining profitability to embracing AI without losing the human touch, Dawn shares what recruitment businesses need to focus on to thrive. Listen now ?? https://lnkd.in/eUGJms5R #MarmaladeMarketing #RecruitmentMarketing #GrowthBites #MarketingPodcast #Podcast

??? The latest edition of Freshly Squeezed has landed! March is here (somehow?!), and we've packed this edition with everything you need to keep up with all things recruitment marketing. Here's a peek at what's inside: ?? AI overwhelm is real - Jo Perrotta shares how recruitment marketers can move past the chaos and actually make AI work for them. ?? Candidate Impact Reports - Forget just counting placements. Debbie Howsam explains why sharing the real impact of your candidates is the ultimate marketing tool. ?? Employment law changes are coming - Paul Chamberlain FRSA joins us on Growth Bites to break down what the Employment Rights Bill means for recruitment leaders. ?? LinkedIn has rolled out two big updates that could change how you engage with your network! ?? Plus, we've launched TWO must-download guides... If you're looking to sharpen your marketing strategy, keep up with AI or just figure out what to focus your attention on in the year ahead, we've got you covered. Read the full newsletter here ?? #MarketingNewsletter #RecruitmentMarketing #AI #MarketingStrategy

What feedback! Love this for the Marmalade team ?? We love working with CBSButler and excited for what comes next! ??We are all delighted with the standard of content received by Marmalade. We have been specifically working on projects to release value-added content to our customer base to drive engagement and ultimately opportunities for new customer acquisition and existing customer expansion. The process has been very smooth; discovery calls to capture exactly what we are looking to achieve, regular feedback and check-ins to ensure Marmalade and CBSbutler are aligned, designs and ideas shared in accordance with timescales, clearly planned distribution tables and advice to maximise outreach and uptake. The proof in the pudding - great looking and importantly, meaningful content for us to share and talk with our clients about!?? Take a look at what we can do for you over on our website https://lnkd.in/eek_5ZmR #MarmaladeMarketing #RecruitmentMarketing #Feedback #Testimonial

How can you take advantage of AI in 2025? Well, the first step is to download our AI megatrends guide, of course, but what comes next? We've put together the top AI tips and tricks you need so you can seamlessly stay ahead of the game in all areas of recruitment marketing… ??Continuously learn about emerging AI technologies and their applications in recruitment ??Experiment with new AI tools through pilot programs before full implementation ??Allow IT and data science teams to work in harmony to develop custom AI solutions ??Stay informed about AI regulations and ethical considerations in recruitment practices ??Foster a culture of innovation within teams, encouraging the exploration of new AI-powered strategies Take a look at all the details in our latest blog https://lnkd.in/ecnVg7Pq #MarmaladeMarketing #RecruitmentMarketing #AIInRecruitment #AI #ArtificialIntelligence #Blog

Love a checklist? Don’t we all! Well, the best one yet is right here to download. If you have HubSpot and want to make sure you’re using it right, then download the complete HubSpot portal audit checklist. Our checklist guides you through the entire audit process, providing actionable steps and insights to help you transform your HubSpot portal into a well-functioning platform. Download the guide here https://lnkd.in/ewmV4Eis #HubSpot #RecruitmentMarketing #MarmaladeMarketing

We’re back with Season 3 of Growth Bites! ?? Kicking things off, we sat down with Dawn Hampton née Campion, Founder and Director of Dawn Hampton Consulting, to talk all things recruitment leadership, resilience, and the evolving role of managers in 2025. With over 20 years in the industry, Dawn has truly seen it all - from scaling recruitment brands to coaching top billers. In this episode, she shares: ???How recruitment leaders can build resilience in tough markets ?? The shift from ‘accidental managers’ to purpose-driven leadership ?? The real impact of AI in recruitment and how to use it without losing the human touch If you're a recruitment leader facing lots of change, this is one episode you don't want to miss. ?? Listen here ?? https://lnkd.in/eUGJms5R #GrowthBites #RecruitmentLeadership #AIinRecruitment #MarmaladeMarketing

AI is taking over 2025 - but what does that actually mean for your business? We've already broken down the 25 AI Recruitment Marketing Megatrends for 2025, but it doesn't stop there - AI is redefining industries across the board. From automation and cyber security through to finance, legal and even agriculture - it's revolutionising the way businesses operate, cutting costs and unlocking new opportunities. Jo Perrotta's new blog lays it all out. Where is AI making the biggest impact and what should businesses be paying attention to? Read it here ?? https://lnkd.in/eJcNftqz And if you want to see how AI is shaping recruitment marketing specifically, grab your copy of our 25 AI Recruitment Marketing Megatrends for 2025 guide while you're at it! We've dropped the link in the comments below ?? #AI #ArtificialIntelligence #MarketingTends #BusinessGrowth

Come on, let’s be honest, we all know your database isn’t as well-structured as you want it to be ?? But, you no longer need to block out a week to sort it out, AI has the power to do this for you. AI can scan vast databases and online profiles to identify potential candidates quickly and easily, analysing experience, expertise, career progression and soft skills to match them with suitable job roles. Intrigued? Download our (FREE) guide for all the details here: https://lnkd.in/ezZg_V6z #AITrends #ArtificialIntelligence #MarmaladeMarketing