MarketStorm

The "Messy Middle"—it was eye-opening research when Google first published it, and it’s even more relevant today. Consumer decision-making is complex, unpredictable, and rarely follows a linear path. With 49% of shoppers now willing to switch to a second choice when it's shown at the right moment, the stakes for brands have never been higher. This is where MarketStorm steps in. Our expertise lies in understanding this intricate consumer journey, bridging the gap with programmatic solutions that keep your brand present and top of mind across every platform where it matters most. Whether it's native, display, TV3 (CTV, OTT, and video), or in-app environments, we leverage real-time behavioral data to help brands and agencies navigate this complex funnel with precision. For any brand or agency ready to embrace the full potential of the messy middle, MarketStorm is here to make your presence count—every step of the way. ?? Explore more on the messy middle and how we can support you in maximizing your impact: Check out MarketStorm's Blog on The Messy Middle and download the entire 98 page research paper from Think With Google while you are there. #MarketStorm #TheMessyMiddle #ConsumerJourney #ProgrammaticAdvertising #DigitalMarketing #BrandBuilding #CustomerJourney #BehavioralData #CustomAudienes

Trying to navigate the path of change? It's not easy. Here are some tips from Carole Lawson, a great leader of change from MarketStorm. ?? Expect pushback. ? Know that leadership will have "a moment" ??♀? Just keep going. Just keep going. Just keep going. #DP24