MarketStar

In 2025, scaling platform revenue is no longer about doing more of the same—it’s about doing it smarter. AdTech leaders are facing rising advertiser churn, stretched sales teams, and the complexities of executing in global markets. The key to sustainable growth? The right strategy. In this edition of the MarketStar Growth Digest, we cover: ? How outsourcing can drive AdTech revenue growth at scale ? Building a scalable advertiser support engine to deliver results ? Streamlining operations while expanding market reach Ready to rethink your growth strategy? Let’s tackle the biggest challenges in AdTech with precision, speed, and agility. #AdTech #RevenueGrowth #ScaleSmarter #GrowBeyond

?? Doncho Donchev’s journey at MarketStar shows how growth is possible when you have the right mindset and support. Starting as a Senior Enterprise Application Administrator, Doncho quickly made an impact, earning a promotion to Team Lead in just six months. His success is a result of continuous learning, #mentorship, and the opportunity to take on new challenges. At MarketStar, we believe in empowering our people to grow. Doncho’s story proves that when you’re ready to seize opportunities, you can climb the ladder fast. #GrowthAtMarketStar #CareerJourney #Leadership #MarketStarCareers #EmployeeSuccess #CreateGrowth #CareerGrowth

Last week’s MarketStar Women in Business event was all about?Creating Soulful Connections—and what a powerful way to kick off the year! Sara Moore joined us for an inspiring session on personal growth, goal setting, and leading with intention. She encouraged us to define a mantra for the year, stay rooted in gratitude, and be mindful of where we focus our energy. Some key takeaways we’re carrying forward: ? Mindset drives success ?? Clarity creates momentum ? Small daily actions make the biggest difference Here’s to staying aligned, intentional, and energized all year long! #WomenInBusiness #ProfessionalGrowth #MindsetMatters #2025Goals

Account-based marketing is more than strategy—it’s a more human way to connect. By focusing on the unique needs of high-value accounts, ABM delivers messaging that truly resonates. It’s not about reaching everyone, it’s about building the right relationships that last. ? Ready to put it into action? ?? Align your teams, target smarter, and learn from every touchpoint. ? Read how Account-Based Marketing becomes Authentically Better Messaging: https://bit.ly/3Xwnnow ? #ABM #MarketingStrategy #RevenueGrowth #GrowBeyond

Wellness took center stage at our Bangalore, India office as we invited a doctor onsite to chat with our women employees.???? From addressing health concerns to offering personalized advice, it was all about making space for informed, supportive conversations around wellbeing. Because taking care of ourselves is just as important as the work we do. ?? #WomenAtMarketStar #OneMarketStar #WellnessAtWork

Energy, movement, and celebration—our Women’s Day Event in Hyderabad, India, had it all! From dance to fun activities, our team came together to recharge, reconnect, and enjoy the outdoors in the best way possible. Taking time to unwind and celebrate with colleagues made for an unforgettable experience. Here’s to lifting each other up, embracing the joy of movement, and celebrating the incredible women around us! ?????♀? #WomenAtMarketStar #OneMarketStar #BalanceAndThrive #MarketStarIndia

Our team came together—both in person and virtually—for a powerful QBR and client visit that set the tone for the year ahead. We aligned on vision, identified new growth opportunities, and explored how team insights and AI-driven strategies can help drive more agile, impactful results. The energy? Focused. The outcomes? Actionable. Moments like these remind us that when strategy meets collaboration, we move faster, smarter, and stronger—together. Here’s to continuing the year of the customer, and to delivering with purpose. ?? #InnovationInAction #StrategicGrowth #OneMarketStar #GrowBeyond

MarketStar’s first in-person Women in Business event of 2025 is happening this month! ?? We’re excited to welcome Sara Moore as our keynote speaker. With 14 years of sales experience, Sara has built a career on connecting people, building relationships, and helping companies maximize efficiency and employee engagement. She’ll be sharing her journey and career goal-setting strategies—offering valuable insights on growth and development. Super excited to be learning from her and diving into meaningful discussions! #WomenInBusiness #CareerGrowth #Leadership #ProfessionalDevelopment

Great sales start with great conversations. ?? At Compass 2025, we saw firsthand how fresh ideas and collaboration can spark innovation and open new opportunities. Our MarketStar Bulgaria team had an incredible time meeting ambitious young professionals ready to dive into sales, customer engagement, and strategic thinking. From brainstorming real-world business solutions to exploring career paths, every conversation reinforced just how much fresh ideas can drive growth. Big shoutout to Tuk-Tam for organizing such a dynamic event and to everyone who joined us. We hope we gave you a new perspective on the world of sales—and we can’t wait to see you again! #SalesGrowth #OneMarketStar #MarketStarBulgaria

Proud to Support United Way of Northern Utah! The MarketStar Foundation is all about creating meaningful impact, and today, we got to see that in action at the ribbon-cutting for United Way of Northern Utah’s newly renovated building! This space will serve as a hub for nonprofits, helping them support and uplift the community more effectively. We’re honored to be part of this project, and seeing our name on their donor wall was a proud moment for us. This renovation will create lasting opportunities for organizations dedicated to making a difference, and we’re excited to see the positive impact it will have! ?? #MarketStarFoundation #CommunityImpact #GivingBack #StrongerTogether