Marketri

Congratulations to Anna Ledford Balderson on her well-deserved promotion to Marketing Director! With her expertise in agriculture, life sciences, financial services, SaaS, and technology, Anna has been a powerhouse in driving strategic, data-driven marketing initiatives that fuel business growth. Her leadership and insight continue to elevate Marketri’s approach to data-driven, results-focused B2B marketing—helping clients scale smarter and faster. We can’t wait to see how Anna continues to shape the future of fractional marketing! Join us in celebrating her success! Learn more about Anna: https://lnkd.in/gHYHM3r3 #Marketri #B2BMarketing #FractionalMarketing

Today’s CMOs are doing more than ever—balancing AI-powered efficiency, data-driven decision-making, and authentic brand storytelling while managing an increasingly complex C-suite. No longer just creative visionaries, they must seamlessly integrate marketing with finance, operations, and IT to drive real business impact. As AI reshapes marketing, the challenge isn’t just about automation—it’s about ensuring technology enhances, not erodes, trust. The CMOs who master this balance will be the ones leading their organizations into the future. Is your marketing leadership keeping up? Read more: https://hubs.ly/Q03bl0nf0 #Marketri #FastTakes #B2BMarketing #FractionalMarketing

? From Dugout to Diamond: The All-Star Team B2B Marketing Needs in 2025 B2B marketing is no longer a one-person game. The days of a lone marketer juggling everything from brochures to SEO are over. In today’s hypercompetitive world, businesses need an all-star team—a lineup of specialists who can leverage AI, data, and strategic leadership to drive real revenue growth. The biggest game-changer? AI. But while AI enhances efficiency, it doesn’t replace the need for human expertise. The businesses that win will balance technology with strategic execution, using fractional marketing teams to stay agile and competitive. Ready to build your all-star B2B marketing team? Read more: https://lnkd.in/g3vZ-GwQ #Marketri #FastTakes #B2BMarketing #FractionalMarketing

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Marketri’s own Debra Andrews is featured in Fast Company, exploring how AI is reshaping the future of fractional marketing. While human expertise remains irreplaceable, AI is stepping in as a powerful strategic ally, augmenting marketing teams with data-driven insights, automation, and creative efficiencies. How can AI fit into your fractional marketing model? How should businesses balance technology with strategy to drive real growth? Debra breaks it all down. Read the full article here: https://lnkd.in/guRmb9aB #Marketri #FastCompany #FractionalMarketing #AIinMarketing #MarketingInnovation

We are delighted to congratulate Jane Woodling on her 2-year anniversary at Marketri! As an Associate Marketing Director, Jane has been a powerhouse in HubSpot integrations, data-driven strategic analysis, and building strong client relationships—helping our clients achieve measurable growth. Her expertise and dedication make her an invaluable part of our team. Thank you, Jane, for your hard work and commitment to delivering marketing success! Learn more about Jane: https://lnkd.in/g_Qzia6T #Marketri #FractionalMarketing #B2BMarketing #HubspotPartner #MarketingLeadership

Thank you, BDO Alliance USA, for the warm welcome! We’re thrilled to officially be a BRN partner and continue our commitment to supporting BDO Alliance members. Over the last 21 years, we’ve had the privilege of working with several BDO member firms, and we look forward to strengthening these partnerships and driving even greater success together! #BDOAlliance #Marketri #FractionalMarketing #B2BMarketing

AI is reshaping B2B marketing—creating new opportunities for women to lead and transforming the way teams work. But it’s not about replacing humans; it’s about amplifying what we do best. At Marketri, we’ve spent the last 18 months integrating AI into our clients’ marketing strategies, and one thing is clear: the future of marketing isn’t just AI or human expertise—it’s both, working together. Check out our latest blog for insights from MIT’s AI-Powered Women Summit on how AI is leveling the playing field and driving smarter, more strategic marketing. https://hubs.ly/Q038vw830 #AI #B2BMarketing #WomenInTech #MarketingInnovation

Join us in celebrating Brittany "Britt" Smith's 1-year anniversary at Marketri! As our Digital Marketing Manager, Britt has been instrumental in driving innovative strategies, optimizing campaigns, and helping our clients elevate their digital presence. Her creativity, strategic thinking, and dedication make her an invaluable part of our team. We’re so grateful for all she brings to Marketri! Learn more about Britt: https://lnkd.in/gDjAFWz9 #Marketri #FractionalMarketing #B2BMarketing