MarketPryce的封面图片
MarketPryce

MarketPryce

广告服务

?? NIL for student-athletes who shape culture ? Product seeding Matches that save brands time

关于我们

MarketPryce powers simple product seeding for brands who want to reach Gen Z athletes. Real relationships over everything.

网站
https://www.marketpryce.com/brands
所属行业
广告服务
规模
2-10 人
总部
New York
类型
私人持股
创立
2021
领域
Athlete Marketing、NIL、Influencer Marketing和Sports Marketing

地点

MarketPryce员工

动态

  • 查看MarketPryce的组织主页

    1,876 位关注者

    What he said ???

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    "NIL" needs a rebrand. I talk about two types of NIL every day on calls, and they couldn’t be more different. Here’s the breakdown: 1?? Pay-for-play This is what everyone’s calling the "wild wild west"—athletes being recruited and paid through collectives to play at specific schools. It’s messy, unregulated, and exactly what all the vague language in the recent House settlement is trying to address. 2?? Influencer marketing partnerships (where MarketPryce sits) This is about helping brands tap into student-athletes as creators and influencers—leveraging their celebrity off the field (mostly on social) to create real value for both sides. It's not messy, not unregulated, and 100% not the "wild wild west". Outside of money going into student-athletes’ pockets, these two "NILs" have zero in common. Right now, all the attention is going toward pay-for-play, leaving the real opportunities in influencer marketing overlooked. I wish schools would focus more on this second bucket because, while I believe they see the opportunity for athletes and brands, they don’t (yet) realize the massive potential it holds for the school itself. Here’s the problem: Schools aren’t investing enough in educating athletes on how to build their personal brands off the field. There is SO much long-term value for the school here. We tried selling this kind of solution to schools, but they didn't care enough to allocate budget towards it. I believe that's a mistake. Because if schools help athletes grow thier audiences, the school benefits too. Think about how much attention Angel Reese and Livvy Dunne have brought to LSU. More attention on your athletes = more attention on your school. It helps recruiting, builds the program’s profile, and EVENTUALLY cann make the school a lot more money. It’s a longer game, but it’s 100% worth it. If I’m running a university, I’m building an NIL program in-house with proper resources—or hiring people like Samantha Green. Sam just pulled off an incredible “Queens Retreat,” educating 20 top female student-athletes on creating better content for brand partners like Dove. In just one weekend, she likely gave these athletes more actionable NIL insights than their schools have provided all year. One of those athletes, Geanice Morales, has 27k followers on IG. Her college, Wagner College, has just 13k. That’s the opportunity schools are missing. My guess? Schools are too caught up in the chaos of pay-for-play to do anything meaningful with this second bucket right now. But I hope that changes—because when NIL is done right, it’s a win for everyone.

  • MarketPryce转发了

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    Last year, we facilitated 3,000+ deals on MarketPryce—that’s almost 10 every single day. Here’s the #1 lesson we learned behind the most successful athlete-brand partnerships: ?? They always start with product seeding. Here’s why: Authenticity is the foundation of every great athlete-brand connection. Before committing a budget, ask: ? Does the athlete genuinely value my product? ? Are they excited to share it with their audience because they’ve experienced its benefits firsthand? ? Do their personal values align with our brand's mission? Don’t get me wrong - I'm a strong advocate for brands compensating athletes to promote their businesses. I’d never want an athlete to promote a business without being fairly compensated and I’m definitely not a fan of straight affiliate deals—they’re often one-sided and undervalue the athlete’s role in the partnership. But here’s the key: negotiation and compensation should start AFTER the athlete has the product in their hand. Why? Because relationships built on genuine enthusiasm and trust are far more impactful than purely transactional ones. I also believe it's reckless for brands to commit ANY amount of money to an athlete who has never tried their products before. Instead, start by building a relational connection, not a transactional one. This is especially important when marketing to Gen Z, who are all about transparency and authenticity. At MarketPryce, we advocate for product seeding as the foundation of every athlete-brand partnership. It sets the stage for deeper connections, better results, and a stronger ROI.

  • MarketPryce转发了

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    Calling it now – this will be the NIL campaign of the year ?? I’m excited to share that MarketPryce is launching our first-ever ‘Holiday Box Campaign’. Here’s how it works: ?? We’re sending 100 custom holiday gift boxes to 100 of the top student-athletes on MarketPryce. ?? Each box is unique and personally curated by the athletes themselves ?? In return, these athletes will be posting unboxing videos, highlighting each brand inside. So why am I so fired up about this? For brands, it's the perfect opportunity to win new Gen Z customers during peak holiday shopping season. For athletes, it’s a fun way to build brand partnerships with the potential for long-term deals heading into the new year. Let's GO!!!

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  • MarketPryce转发了

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    I wish I could yell this from a rooftop, but all I have is Linkedin: MarketPryce's Holiday Unboxing Campaign is literally the perfect opportunity for brands to win new Gen Z customers this holiday season. Sure I'm biased, ?but if you want to connect with Gen Z in a way that feels authentic during the most important time of the year, this is it. We have a few spots left, but they're going fast—our final deadline is this Thursday, the 31st. If you have a product that athletes would genuinely love, DM me and let's get you involved.

  • MarketPryce转发了

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    Just watched a brand on MarketPryce connect with 25 new student-athlete ambassadors in under 20 minutes. Earlier this week, this client told me she used to spend HOURS curating a list + reaching out to 50 influencers. Only to have 10 of them actually respond. And 9 out of 10 who did respond? Asked for upfront payment before even trying the product. Working with student-athletes doesn’t have to be hard. MarketPryce is the cheat code. ??

  • MarketPryce转发了

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    This January, we pivoted our business model at MarketPryce. And we're having our biggest year yet - by far. Launching a brand-new tech platform and switching our sales pitch wasn't easy. We still have a long way to go. But it's working. We're on pace to close over 5,000 deals between brands and student-athletes by the end of the year. That's over 10 deals every single day. So much momentum going into the holiday season. Let’s go ??

  • MarketPryce转发了

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    We’ve welcomed 938 athletes to MarketPryce this month alone—that’s 40 new athletes every single day. NIL demand is skyrocketing this semester, and student-athletes are more motivated than ever to build meaningful partnerships. My prediction? This semester will break NIL deal records. Athletes are more interested, more prepared, and more eager than ever to capitalize on the opportunity NIL presents. Let’s go ??

  • MarketPryce转发了

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    In the last 5 days, we've helped 35 student-athletes from 10 different sports at Oregon State University close a total of 58 NIL deals ?? How? Brent Blaylock. Brent has been a believer in MarketPryce since Day 1, and he's one of my favorite partners in college sports. Whether he’s helping us surprise entire teams with NIL deals on campus, or spreading the word about our Season of Gifting campaigns, Brent never misses a chance to get creative and make sure student-athletes are winning. His creativity and commitment to his student-athletes are unmatched. Consider this a Brent Blaylock appreciation post. ??

  • MarketPryce转发了

    查看Jason Bergman的档案

    Founder & CEO at MarketPryce | Forbes 30 under 30

    College athletic departments take note: One week into College Football and Duke Football is doing it right. I couldn't LOVE these one-by-one “NFL style” introductions more. Duke says they’re the first in the country to do something like this. It’s not reinventing the wheel, but it’s a brilliant way to highlight student-athletes as individuals. Whether you’re growing a D2C brand or engaging a college football fanbase, your biggest asset isn’t your product—it’s your people. So, why not give them the spotlight? I also keep thinking about the headlines Duke made in the offseason by bringing on creator Rachel Annamarie DeMita as their gameday host. Creators like Rachel can naturally unlock player personalities during in-game interviews. Now imagine if they took it a step further and let Rachel take fans behind the scenes for some Hard Knocks-style locker room content. That would be a game-changer—on top of these walk-in videos—to elevate individual player visibility, grow their social followings, and help them (effortlessly) build personal brands off the field. What an incredible effort Duke is putting together. ??

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