MarketPlace Branding + Nextin Research

When national dog treat brand Farmland Traditions sought to bring its expertise in air-dried proteins to the dog food category, we were thrilled to jump in. We brought our expertise in consumer insights, brand naming, packaging design, and the pet category to the table. #branding #packagingdesign #logodesign

Is your team headed to a trade show in 2025? Whether it’s turnkey strategy or a head-turning booth design, trade show experiences are our bread and butter. We recently brought the brand essence of fermentation technology experts Ajinomoto Health & Nutrition North America, Inc. to life at the Institute of Food Technologists (IFT) 2024. #tradeshow #brandstrategy #tradeshowmagic

What goes into a global rebrand? For SupplySide, this epic feat called for visionary growth and strategic focus — fit for a new era. Dive into how our supplement, food, and beverage industry expertise shaped the brand’s new B2B strategy and visual identity ?? #branding #brandidentity #SupplySide

The energy from SupplySide West always leaves us feeling incredibly excited for what’s next in wellness, functional nutrition, and supplements. Here is a recap of trending topics from this year’s show: Boundary-Pushing Formats ??→ HoneyGum from TopGum Industries The world’s first gummy made from liquid honey. Cross-Industry Collaborations ??→? XPO NRG Energy Drink? An exclusive beverage formulation made solely for #SSWExpo. Collaborators include: Cognizin? by Kyowa Hakko USA, enfinity? Paraxanthine by NNB Nutrition, GoBhB? ketones from Ketone Labs, branding and label design by NutraMedia?, marketing and innovation direction PricePlow, formulation by Savage Nutra, and manufacturing by MacroCap Labs Inc. Paws Enter the Scene ?? → Animal Supplements Resource Center from National Animal Supplement Council Pets were making their presence known at this year’s show from ingredients to speaking engagements (and we were even able to get some puppy snuggles in at the new Bark Park!) The Impact of GLP-1 ??→ Reducose from Phynova Group Ltd A plant-based solution for healthy glucose metabolism. Innovation in Women’s Health ? → effera Human Lactoferrin from Helaina The first functional ingredient to replicate human lactoferrin, optimizing iron utilization, maintaining healthy gut function, and supporting immune health. What hot topics did you take note of? ?? #SupplySide #SSWExpo #SupplySideWest

So you're at SupplySide West. What's next? ?? Take a brisk walk over to the MarketPlace booth 2851 ?? Get a FREE copy of our Nextin Research Trend Booklet ?? See what's inside ?Hint? Social listening research + consumer data and insights = emerging trends + innovation possibilities, with topics like → ?? The Mushroom Multiverse ?? Functional, Flavorful Botanicals ?? Free-Spirited Beverages ?? A Global Concert of Regional Flavors ?? A Welcome Source of Sweetness Stop by and get one from our team while they last! Jim Hibsch Andrea Bleikamp Haley Palmer Jake Klinghammer Tracy Landau Erin Robbins Shauna Craig Jon Copeland Shelby White Jeremy Cox #supplysidewest #supplyside #sswexpo

Attending SupplySide West? Stop by booth #2851 and get a free copy of our Nextin Research trend booklet, available to the first 100 visitors! #supplyside #sswexpo #supplysidewest

Who's made it to #SupplySideWest? ?? ????♀???♂? Now, it's time to prep with education for all of the upcoming conversations! If you’re curious about what consumers want from functional foods and beverages — and how to deliver it — stop by ??South Pacific Ballroom F today (Tuesday, October 29) at 1pm ?? MarketPlace Branding + Nextin Research's very own Jon Copeland will kick off a knowledge session on Functional Formulations with highlights from our hot-off-the-presses consumer trend research on #supplements, #functionalfoods, and #functionalbeverages — including the formats and flavors consumers prefer. ????????

Let the countdown begin ? We are thrilled to be heading back to Vegas for this year’s SupplySide West Show. Stop by booth #2851 for: ?? Research + Insights ?? Strategy + Creative ?? Promotion + Leads ?? Your 2025 Goals + Objectives Catch up with our team including Phillip Landau, Tracy Landau, Erin Robbins, Jake Klinghammer, Jon Copeland, Andrea Bleikamp, Shauna Craig, Haley Palmer, Jeremy Cox, and Shelby White, or schedule a 1:1 meeting with Jim Hibsch ahead of the show. Link below ?? #SupplySide #SSWExpo

What’s next in functional foods? What’s next in supplements? What’s next in pet trends? What’s next in your category? ANTICIPATING WHAT’S NEXT →→→ MarketPlace is launching its Nextin Research? storefront at SupplySide West 2024. Since 2002, MarketPlace has been a vital source of innovative insights and strategic consulting for the #foodandbeverage, #supplement, and #pet markets. REVELATORY INSIGHTS →→→ Nextin? expands MarketPlace’s #research offerings with ready-to-use consumer research and insights. Through supply chain immersion, proprietary consumer research, and visionary strategies, we connect emerging consumer trends with innovation opportunities for B2B and CPG brands. INSIDE NEXTIN →→→ Each Nextin Research package includes: → Ready-to-use, current consumer research → Charts in PowerPoint and PDF → Comprehensive data, both raw and normalized → Integrated insights with a consumer lens → Innovation opportunities with a supply chain perspective → Year-over-year highlights LOOK AHEAD. LET’S CONNECT. →→→ Connect with the MarketPlace | Strategy, Branding, Marketing team at booth 2851 at SupplySide. Exclusive Nextin trend books available to the first 100 booth visitors. STAY AHEAD. SEE WHAT’S NEXT. →→→ Learn more about Nextin: https://lnkd.in/gjQr6U9H #nextin #supplyside #supplysidewest

Ready for SupplySide West? Mark your calendar for these two knowledge sessions. Our very own Research Manager Jon Copeland will be sharing exclusive consumer insights on 1?? functional ingredients and 2?? the potential of pet supplements. #SupplySideWest #SSW2024 #supplyside