Marketplace Ninjas

Amazon Prime Day Prep Starts NOW! Prime Day is a ways away, but the brands that wait until the last minute lose out on the biggest sales event of the year. Here’s how to set up your campaigns now for max sales: ? Review past Prime Day performance to identify winning strategies ? Optimize product listings for visibility and conversions ? Set up test campaigns to refine your ad creatives ? Adjust budgets for scalability during the event Early preparation = better results! Are you ready for Prime Day 2025? Let’s discuss your strategies below! #AmazonPrimeDay #AmazonAdvertising #EcommerceMarketing #RetailMedia

Walmart Connect Expands DSP Capabilities! Walmart’s DSP just got a major upgrade, and if you haven’t explored it yet, now’s the time! Here’s why it’s becoming a rising star in retail media: ? Access to Walmart’s first-party shopper data ? Improved targeting across display, video, and native ads ? Better scalability for campaigns across multiple channels If you’re not leveraging Walmart DSP yet, you could be missing out on high-ROI opportunities. Ready to dive in? Let’s chat about how it can fit into your ad strategy! #WalmartAdvertising #RetailMedia #EcommerceMarketing #WalmartDSP

2025 Amazon Ad Trends: What’s Changing & How to Stay Ahead Amazon advertising is evolving fast, and brands that adapt early will win big. Here are the top 3 trends shaping Amazon Ads in 2025: ?? 1?? AI-Powered Campaign Optimization ?? Amazon is doubling down on AI-driven tools, from automated bidding to AI-generated ad creatives. Brands leveraging machine learning will see improved efficiency and ROAS. ?? 2?? The Rise of AMC & First-Party Data ?? With privacy changes limiting third-party tracking, Amazon Marketing Cloud is becoming essential. Advertisers are using AMC to understand cross-channel performance, refine attribution models, and make data-driven decisions. More Video, More Engagement Sponsored Brand Video and video-based DSP ads are outperforming static ads. Amazon’s expansion of video placements is making this format a must-have for brands looking to stand out. What This Means for You: ? Start integrating AI-driven tools into your campaigns ? Leverage AMC for deeper customer insights ? Invest in video creatives to capture attention 2025 is all about smarter, data-driven advertising. Are you ready? Let’s discuss in the comments! #AmazonAdTrends #RetailMedia #EcommerceAdvertising #AmazonMarketing

Amazon Marketing Cloud (AMC) is one of the most powerful tools in retail media—but are you using it to its full potential? What is AMC? AMC is a privacy-safe, cloud-based analytics tool that allows advertisers to connect and analyze cross-channel data. It helps brands understand the entire customer journey—from first impression to final purchase. Why It Matters: ? See how customers interact with your brand across Sponsored Ads, DSP, and organic touchpoints ? Measure incrementality and optimize spend based on real insights ? Identify high-value audiences and refine targeting for better ROAS How We Use AMC to Drive Better Performance: - Path-to-Purchase Analysis – Find out which ads and touchpoints influence conversions - Lifetime Value Insights – Discover which customer segments drive repeat purchases - Custom Attribution Models – Go beyond last-click attribution to optimize spend effectively The brands winning in 2025 are those leveraging data-driven strategies with AMC. Are you tapping into its full potential? Let’s discuss in the comments! #DataDrivenMarketing #AmazonMarketingCloud #RetailMedia #EcommerceAdvertising

Sponsored Brand Video CTRs Are Up – Are You Taking Advantage? Amazon Sponsored Brand Video (SBV) ads are seeing higher engagement than ever! Why? ? Video stands out in crowded search results ? Auto-play captures attention faster than static ads ? Shoppers prefer visuals over text-heavy listings ?? How to Maximize SBV Performance: ?? Keep videos short & product-focused (15-30 sec) ?? Optimize for sound-off viewing with clear visuals & text ?? Test different creatives to see what drives the best CTR If you haven’t tested SBV ads yet, now’s the time! Have you seen success with them? Drop your thoughts below! ?? #AmazonAdvertising #EcommerceMarketing #RetailMedia #SponsoredBrandVideo

Big News: Amazon Just Launched the AI Creative Studio (Beta)! Here’s What It Means for Advertisers Amazon continues to innovate, and their latest release—the AI Creative Studio (Beta)—is set to revolutionize how advertisers develop creative content. Here’s what you need to know: ?? What It Is: The AI Creative Studio is a new tool within the Amazon Ads Console that allows advertisers to generate, refine, and publish images and videos directly within the platform. advertising.amazon.com ?? Why It Matters: This feature streamlines the creative development process, enabling advertisers to quickly produce high-quality visuals and videos without the need for external tools or extensive design expertise. ?? How to Take Advantage: 1) Explore the Studio: Dive into the AI Creative Studio within your Amazon Ads Console to familiarize yourself with its capabilities. 2) Generate Creative Assets: Utilize the AI tools to create compelling images and videos tailored to your brand and campaigns. 3) Implement in Campaigns: Seamlessly integrate these assets into your advertising strategies to enhance engagement and drive conversions. Early adopters often gain a competitive edge in Amazon advertising. Will you be leveraging the AI Creative Studio to elevate your campaigns? Let’s discuss in the comments! #AmazonAds #EcommerceAdvertising #AmazonMarketing #RetailMedia

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While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting. https://lnkd.in/dKwYbmnT #amazonads #amazonadvertising #amazonagency

Have you tried out the supply desk yet? https://lnkd.in/g_bPd2Qb #amazonads #amazonagency #amazonadvertising #retailmediaadvertising #amazonsellers

How do you think Amazon's COSMO will change the way brands approach content creation and shopper engagement? https://lnkd.in/g4JaiJ4j #amazonads #amazonadvertisingagency #amazoncosmo #amazonai #retailmediaadvertising