MarketLauncher, Inc.

As we approach Thanksgiving, MarketLauncher, Inc. would like to take a moment to acknowledge how thankful we are for our clients and our team members. Here is a sampling of the comments we heard this year from our clients. We are very grateful for our wonderful clients and team! Happy Thanksgiving! #HappyThanksgiving #Grateful #EmployeeCentric #ClientsFirst #expertsyoucantrust Terri-Lynne Anderson Teresa S. Block Tony Norton Brooke Castino Heidi Hacker Jennifer Aldinger https://lnkd.in/gYrR_qNn

Some might not consider the ability to work from anywhere a sales best practice, but at MarketLauncher, Inc. we do. It’s one of the ways we attract the best and brightest seasoned sales and marketing talent to our team, just like Stephen Kirkpatrick. Right, Stephen? https://lnkd.in/gd6zeq7e #workfromanywhere #remoteworkforce #seasonedsalesprofessionals #expertsyoucantrust #worklifebalance

MarketLauncher, Inc.'s Outbound Sales Specialists are secret weapons that set us apart from the pack. These seasoned sales and marketing professionals perform an extra step in our outbound sales process. They drive our sales specialists' higher-than-industry average success rate in booking appointments for our clients. Two of our most senior OBSs, Sharon Kulawiak and Tony Norton, recently shared what a “Day in the Life of an OBS” looks like. Their primary responsibilities are: ? Verify our total addressable market lists and find the right decision-makers to engage ? Warm up prospects ? Share intel they have gathered through our CRM (HubSpot) ? Collaborate with their OBS colleagues to share successful outreach strategies. ML’s Outbound Sales Specialists are instrumental in why our clients consider us trusted advisors. Learn more about what makes ML the experts you can trust. https://lnkd.in/g3CX77kk #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #qualifytheopportunity #totaladdressablemarket #TAM #outboundsales #complexsales

Give your data the care and attention it deserves. MarketLauncher, Inc. invests in processes that ensure everyone is coding correctly in HubSpot. Our project managers review our systems regularly and provide training and guidance to the team when needed. Why? ?? If our data coding isn’t consistent, it will skew analysis and affect the validity of the trends we react to. ?? Clean data makes sure our sales team has the best and most reliable information to support their efforts. ?? Our contacts receive appropriate, relevant outreach and nurturing. The result? Our pipeline is predictable and contains intel that allows management and its clients to make the right business decisions. https://lnkd.in/g3CX77kk #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #datadrivendecisions

Accelerate the Output from Your Lead Pipeline. While proactive outbound to net new accounts is critical for building a long-term sales pipeline, quicker traction will come from proactive phone outreach to leads that have reacted to marketing efforts or been exposed?to your brand and offering in some other way. Visit MarketLauncher, Inc.'s website to learn more. https://lnkd.in/g8-fdNwS #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #projectbasedsales??

MarketLauncher, Inc. has regular checkpoints with its customers throughout the duration of a project, typically once per month. These meetings include a review of our data. Because we meticulously collect and then analyze all the intel we gather, our data managers (Peter DeBartolo and Allison Nakagawa) can spot trends that may signal that pivots are required. Then, with our client, we determine the best actions to keep us on track and meeting project goals. Learn more about our data managers and the impact of data analysis and reporting. https://lnkd.in/gUsAH5nH #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #datadrivendecisions

ZoomInfo defines a total addressable market (TAM) as “a calculation that represents the overall revenue opportunity for a given set of products or services… your TAM estimates the size of a particular market and provides guardrails for putting together go-to-market (GTM) strategies. Without these guardrails, a company might chase after every potential lead or opportunity and waste time and money pursuing dead ends.” If you need help building a TAM that is a strategic sales advantage, we can help. Visit our website to learn more. https://lnkd.in/gs5fvu7S #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #projectbasedsales #TAM #totaladdressablemarket #strategicsalesadvantage

Qualifying a prospect to ensure you have a solution that will fit their needs means asking tough questions. It’s important to do this quickly and efficiently and that you end discussions if the answers determine there isn’t a fit. It’s much better to walk away than to try to sell where there is no opportunity. Done correctly, your prospect will be more likely to take your call when the right fit does arise. It’s about being respectful and building trust. #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #qualifytheopportunity Terri-Lynne Anderson https://lnkd.in/g6qxAMHv

When was the last time you reviewed your progress against your sales goals? It’s important to do this regularly to identify what isn’t working so that you can take corrective action. Regular reviews will also illuminate what is working so that you can implement similar tactics in other areas or for future activities. Keep a sharp eye on the metrics that define your progress against goals. #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #measureyourprogress #salesmetrics Michelle Haarde https://lnkd.in/g6qxAMHv

Do you have a backlog of leads from your inbound efforts that you haven’t had the time or resources to follow up with adequately? MarketLauncher, Inc. can help you turn those warm leads into new sales opportunities. Our process includes deep research and qualification of those leads and multi-touch, omnichannel engagement that will convert them into appointments for your sales team. PLUS, our intelligent outbound approach uncovers valuable intel like intent to buy, competitive insights, and business changes that may signal need. Visit our website to learn more. https://lnkd.in/g3_dz4mr #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #projectbasedsales #voiceofcustomer #marketresearch