MarketLauncher, Inc.

Here’s a great best practice for accelerating your lead flow. MarketLauncher, Inc. has learned that leads who are requesting information or content are often acting under the direction of a more senior team member. We apply a strategic outbound approach to identify those senior team members and reach out to them directly. This results in securing a meeting with someone in a decision-making role. This is a great way to increase the ROI on your marketing-qualified leads! Anna Wilferth, one of ML’s Client Service Managers, has seen how effective this method has been for several ML clients and is looking at ways to achieve these same impressive results for others! https://lnkd.in/g8-fdNwS #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #appointmentsetter

Analyzing the data we uncover and presenting it in an easy-to-apply, meaningful format for our clients is an important part of every MarketLauncher, Inc. program. Our Technology Manager, Theresa Applegate, discovered that Jotform would improve and simplify our process for capturing and reporting interview transcripts for our Voice of Customer programs. Theresa says, “It's a neat program, easy to use, and produces superior PDFs to present to the client.” This is another example of the continuous improvement culture we cultivate at ML. Learn more about ML's culture. https://lnkd.in/gRzA9Ttj #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #datadrivendecisions

MarketLauncher, Inc.'s 8th key ingredient to creating a Predictable Sales Pipeline that will support your revenue growth goals is having an in-depth understanding of your clients’ unique points of view and challenges. Implementing a Voice of Customer Program can: ?? Improve retention and minimize churn. ?? Influence your go-to-market strategy. ?? Impact your product or service roadmap. ?? Give you greater insight into the competitive landscape. ?? Help you identify new revenue streams. Read our “Voice of the Customer” Playbook to learn about the power of listening to your customers. https://lnkd.in/gimtr85g #PredictableSalesPipeline #IntelligentOutboundSales #B2BSales #ComplexSales #DataDrivenSales #ExpertsYouCanTrust #VoiceofCustomer #VOC #MarketResearch #ClientQualityAssessments #WinLossAnalysis?

How often do you re-engage your existing clients, former clients, and prospects? At MarketLauncher, Inc., we call them “FANS”… an acronym for Former Account, New Success. Surprisingly, many sales teams forget about these important contacts, including the ones that got away. At ML, 60% of our new business comes from our FANS, and it’s a significant factor in our own very predictable sales pipeline. Read our blog “Nurturing Your Clients and Contacts to Drive New Revenue” and learn how this often-overlooked group can lead to new sales. https://lnkd.in/grC4dXV #PredictableSalesPipeline #IntelligentOutboundSales #B2BSales #ComplexSales #DataDrivenSales #ExpertsYouCanTrust

Meet Teresa S. Block. Teresa started with MarketLauncher, Inc. in 2013. She has won multiple awards and promotions since then and is currently a top-performing Sales Manager. One of Teresa’s strengths is recognizing the importance of finding a way to be highly relevant when initiating early engagement with prospects. She says, “Technology today gives us the ability to navigate organizations more than ever before, so that coupled with our research and storytelling capabilities has taken ML to a new level of strategic outbound sales and marketing.” Learn more about Teresa. https://lnkd.in/gtKitdtA #B2BSales #ExpertsYouCanTrust #EmployeeCentric #RemoteWorkforce # #strategicoutbound

MarketLauncher, Inc. works with accounts of all shapes and sizes that operate in many geographies and have different go-to-market strategies. That’s why we developed our “a la carte” project-based services. We are still here for you when you need a comprehensive end-to-end sales development program, but now provide the option to engage with us on specific projects. What hasn’t changed is your access to a team of seasoned sales and marketing professionals who can ramp up quickly and who you can rely on to get the job done. Visit our website to learn more. https://lnkd.in/g8-fdNwS #acceleratedinbound #intelligentoutbound #b2bsales #expertsyoucantrust #projectbasedsales

MarketLauncher, Inc.'s CEO,?Lara Stewart Triozzi,?shares tactics to win back former clients, including an example of how ML team members Michelle Haarde and Brooke Castino help us do that. Check out Lara's post. #customercentric #clientsfirst #b2bsales

Your multi-touch, omnichannel engagement program will allow you to effectively nurture your leads and convert them into new sales opportunities, but your message must be relevant. Your research should provide the intel you need to craft messaging that will capture the attention of busy executives. Be “professionally persistent,” and your hard work will pay off. MarketLauncher, Inc. shares more advice on this subject and other ways to nurture leads into booked appointments in our Playbook, “Best Practices for B2B Appointment Setting with Busy Executives.” #PredictableSalesPipeline #IntelligentOutboundSales #B2BSales #ComplexSales #DataDrivenSales #ExpertsYouCanTrust https://lnkd.in/ggPUuftA

One of the greatest benefits of working remotely is work/life balance. MarketLauncher, Inc.'s “work from anywhere” culture allows us to enjoy adventures with family while staying connected and productive, no matter where in the world we are or what time zone we are in. Just ask Lara Stewart Triozzi. Learn more about ML's 100% remote workforce. https://lnkd.in/gd6zeq7e #remoteworkforce #workvirtuallyanywhere #b2bsales #expertsyoucantrust #worklifebalance

Are you sitting on a potential goldmine of leads from all the events you attended this year? Have you maximized their value by following up on those leads adequately? Accelerate your investment in trade shows and events. MarketLauncher, Inc. can help you apply a strategic and proactive outbound sales strategy to achieve your goals. Learn more. https://lnkd.in/gGM8hgsS #B2BSales?#ExpertsYouCanTrust??#Events #strategicoutbound #appointmentbooking #predictablesalespipeline