Marketing Psychology

You deserve a job you're excited to wake up for. Why I created my North Star metric ?? ??"DWE" →Days Waking up Excited Here's how you can use it in under 45s ?? Rate yourself on a -2 to +2 scale. Look at your weekly AVGs. Where are you at? ?? Then ask yourself: 1) Am I learning new skills? 2) Am I earning what I'm worth? 3) Does my work align with my values? ??♂? Personally? I used Garry Tan's method: ?“At every job, you should learn or earn. "Either is fine. Both are best." But if it's neither, quit.” My simple math was this: ?? Use my 9-5 to learn and earn ?? Use my 5-9 to build for my future ?? If you’re not waking up excited? It may be time for a change. You should find a role that: → Challenges you to grow → Compensates you fairly?? → Gives you energy, not anxiety P.S. You deserve an amazing career. Never settle for less! Life is too short ?? -- ??? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

You should always be "unlearning" I hear this bad LinkedIn advice A LOT?? "Real authors only write text posts" "Images and selfies are cringe" "Text posts perform better" ??? This is BAD advice. Why? Trust data. Not opinions: The AVG results from image posts? They get up to 2X more engagement than text ?? *Validated by multiple studies > 100,000 posts. ?? NOTE: we tested + validated this at Authority We've created 2,000+ posts for our clients in 2024. Posts that have driven over 200 million impressions. Same trend holds for both: → Personal brands → Company pages Image posts win. They outperform text. ?? Here's WHY: 3X reasons you should add images: 1?? Own the mobile feed 70% of LinkedIn users are on mobile. An 800x999 image takes up the full screen. Text only posts? You compete with 2-3 others Do the math: Full-screen image = 100% attention? Text-only = 33% attention (at best) 2?? Get found on search Quick client story for you: Client asks: "What was that stat from our post?" Me: "Let me search for it real quick..." Client: "Hahah, we're the featured snippet!" Their 2-week old post? Now the # 1 featured snippet. Free organic traffic. Thank me lataer. 3?? Build your brand Consistent visuals = instant recognition My posts? → Company logo → Brand colors / font → Sometimes my headshot Could they look better? 1000% Made them in Canva but they work. You know it's me before reading a word. ?? The cherry on top? → Dark mode images = high contrast = attention → Images like this let you test 2x the copy → Any reposts have your branding LOTS more to unpack here. But TLDR for you? Add images. ?? -- ?? Follow Mark P. Jung for more marketing content. Helpful? ?? Repost to share!

Marketing looks easy. But it's HARD. This is dangerous. Why? Because bad marketing can make great products fail ?? Marketing is easy to have an opinion on ? But difficult to execute the details well Marketing sits at the intersection of art, science, and emotion. Marketers spend years studying: Conversion Rate Optimization Value Proposition Design Positioning & Messaging Persona Development Behavioral Analytics Demand Generation Campaign Strategy Creative Direction Journey Mapping Content Strategy User Psychology Visual Systems Copywriting Storytelling Branding ??That’s why it looks “easy” The same way you wouldn’t tell an engineer how to build a car *Let marketers do their thing* ?? P.S. Tag a marketer who makes it look easy! -- Follow Mark P. Jung for more marketing content Agree? ?? Repost to share!

Never play defense in your interviews. Go on offense. Try this?? → Create something of value BEFORE you walk in → Treat your interview like a new discovery call → Control the narrative with your questions Change your mental approach: ? Don't defend your past ? Create their future Why? → No one cares what you did → They care what you can do now Showing is MUCH stronger than telling ?? And make this mental shift Go from: → "I hope they like me" To: → "I hope I like them" Interviews are a two-way street. Make sure they are a fit for you. Go on offense. Not defense. In your preparation. In your attitude. It works ??? -- P.S. Have you finished House of the Dragon yet? Trying to decide if I can post all my memes yet. Or if I'll spoil the show for people haha -- ?? Follow Mark P. Jung for more marketing content Like this? ?? Repost to share!

Your marketing should never feel like marketing. Study this genius Burger King ad?? Burger King's legendary campaign: "Whopper Freakout" ???? Let's dive in: BK pranked drive-thru visitors in 2008. They lied to customers saying: "We got rid of the Whopper." Then... They filmed customers react. With real raw emotions. People got soo mad. Hulk smash rage. ?? It's freaking hilarious btw lol. That's WHY it worked. Because it's real AF. Not scripted. ?? Friendly reminder: Happy customers are your best marketers. Too many B2B campaigns feel: "Scripted" and safe today. ?? BK just set the stage... Then let their raving fans do the rest. Candid. Unscripted. 100% authentic. Simple formula. Hard to do well. But when you get it right? You earn media and affinity money can't buy ?? P.S. Think about this for your next launch → What do YOUR customers really love? → How could you show their story? → Think before <> after Just don't make it feel forced. If it feels like a "case study"? I'm already hitting skip. Well ???played ???BK ?? -- ?? Follow Mark P. Jung for more marketing content. Like this? ?? Repost to share it!

Marketing life: ?? You have ideas 24/7 ? The best part about marketing? Your marketing brain. Never turns off. ? The worst part about marketing? Your marketing brain. Never turns off. If you're new to marketing... Consider yourself warned. It's a blessing. And a curse. ??? -- ?? P.S. Am I the only one? Couldn't sleep last night. Too many ideas...

The fastest way to annoy your marketers? Micromanage their ideas ??? ?? When do marketers quit? When they don't have: 1. Trust 2. Creative freedom Your marketing needs one clear POV. Not a committee of opinions. RIP to all the amazing ideas. That get accidentally... ?? Smothered ?? By "feedback" ?? Have you felt this before? CEO: "There's a missing comma. Please fix." Me: "Yes. It converts 27% better as a period." CEO: "But it's not grammatically correct." ??♂??? Stop micromanaging your creatives. You hired them as the expert. → Trust their point of view → Trust their big ideas → Trust their copy Marketers love trust. Not micromanagement. Trust ?? your ?? marketers! ?? P.S. Has your copy been edited for "grammar"? — ?? Follow Mark P. Jung for more marketing content. Did this land with? ?? Repost to share!

The # 1 marketing skill I look for: "Figure it out" muscle ?? But... This looks different today. Before? Who could Google the best. Or find answers in communities. Today? Who can search AI the best. This is GREAT news btw. Here's why: ?? When I started in marketing? It was HARD to ship big creative ideas. → You need development support → You need data support → You needed design Now? Sooo few roadblocks. 80% can be done with AI. No code. Low code. It's way easier. What does this mean for you? The barrier to become a great marketer? It's LOWER than it's ever been ? And I freaking love this. Because great creatives will succeed. VS In the past? They struggled without resources. (I definitely fell into this camp before) Are you nodding yet? Cool. If you are... I would invest in these skills: 1?? Learn how to search with AI → Test every tool from Claude to Perplexity → Learn how to write prompt chains → Build your own AI databases 2?? Launch one "no-code" campaign every week → Set up a Sprint cadence in your team. → One idea. One launch. Every week. → Track every launch in Notion (With goals / metrics / tools used) 3?? Hire an AI operations coach → Book AI lunch & learns for your GTM team → Learn from operators ahead of you 4?? Build your marketing "AI Charter" → Centralize all your learnings → Techniques. Tools. Prompts. → Add universal search to it. 5?? Make AI ops part of your onboarding → Embed it in your marketing culture DNA → Make your AI training a "must do" ?? Friendly reminder: The best marketing teams? They aren't reading about: "How to use AI..." They are: TESTING ?? Every. Single. Day. Don't fall into the "research" loop. You will learn AI by using it. Not reading about it. Just my 0.02 ??? — ?? Follow Mark P. Jung for more marketing content Agree? ?? Repost to share!

Great creative takes time. Stop asking for "quick" ideas in meetings. Why? Great marketing comes from deep work. You need to make deep space for it. ?? Quick story for you: When I was a VP of Marketing? I saw this common problem: ? Not enough focus time. Sooo many back to backs. Meetings. Meetings. Meetings. There was almost zero room to work. Big ideas don't happen in 7 minute gaps. Between meetings that should be emails... ??? The fix? Marketing leaders, You need to protect your team's time. ?? 3 ways I created space for my creatives: 1?? Block off "no meeting" days → I've always been a fan of 'no meeting Wednesdays' → Book off deep work blocks every morning → Respect these for your team (Never book over them) (P.S. unstructured time to hang out with your team, play games, and get to know each other is a great way to bond. And great ideas are often born here) 2?? Give your team space to create → Have a big campaign coming up? Plan months ahead → Hire creatives and let them be creative! RIP to all the ideas lost due to unrealistic deadlines 3?? Build a culture of experimentation Compare these two: 10/10 idea executed at a C- VS 2/10 idea executed at an A+ Which does better? In my experience? Always the first. The 10/10 idea. So how do you get better ideas? ?? → Your team needs "psychological safety" (AKA, safety to take big swings) → Celebrate big risks Normalize failure (as long as you learn) P.S. Do you consider yourself a creative? If you have anxiety. And love coffee. You're probably one of us ?? — ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

The deepest pain for marketers? Feedback from everyone. How I manage it ?? P.S. It often comes from a good place. But it's A LOT to handle ?? What should you do? Go on offense. AKA ?? Invest in your internal marketing. You need to MARKET your marketing. Shocking. I know right? ?? ?? Why it works: When people feel confident? About your plan + vision. They rally behind you. Not against you. ?? Think about it this way: If your company is not excited by your marketing? How can you expect your audience to be? You should try these 5 tips ?? Make your internal marketing stick (So you get less unwanted feedback) 1?? Use the BLUF technique BLUF = Bottom Line Up Front A military comms strategy. It puts the key info first. → Start with a concise statement → Answer who, what, where, when, why → Put action items or key takeaways first "BLUF: We launch X campaign on May 1st. ACTION: All team members review Y materials by April 15th." Use these shortcuts in caps (For email / Slack) ? ACTION – Need the recipient to take some action ?? INFO – Info only. No response or action needed ??♀? DECISION – Requires a decision made by them ?? SIGN – Requires the signature of the recipient ?? REQUEST – Permission or approval needed ?? COORD – Coordination required 2?? Keep it short → Get to the point quickly No one will read your 60 page doc. TIP: Drop your brief into GPT. Summarize your projects. Remove any jargon. Short + simple. 3?? Lead with this data Make it → easy to understand ?? Add these 3 bullets for your key metrics → Metric one:??{Numbers} → Metric explanation:??{Why you chose it} → Metric forecast:??{What you expect to get} Do this for 3 to 5 of your key areas. Each should roll up to a top-level number. 4?? Write ONE clear call to action Make participation effortless. What should they do next? → Get customer feedback? → Post it on social? Make it crystal clear. Only one ask. 5?? Write catchy headings → Get attention from the start Your internal marketing is not a whitepaper. Market ?? Your ?? Marketing. No "Blah blah jargon." (Make it fun) Thanks for coming to my comms talk ?? P.S. What else would you add? -- Follow Mark P. Jung for more marketing content. Liked this? Repost ?? to share!