Marketing Psychology

Your marketing needs ONE voice. This rule took Hermes to $218 Billion ?? As of last year... Hermes is the # 2 most valuable lux brand. Valued at almost a quarter trillion dollars. It's a fricking MACHINE. How did they do it? F O C U S ?? Meet Alex Dumas. He's CEO of Hermes. Here's his definition of strategy (AKA, how you build a $218 billion brand moat) "Strategy is accepting that you are doing something better than the other and the other is doing something better than you. You have to pick your fight.” That last sentence is EVERYTHING. "You have to pick your fight" ?? Once you do? FOCUS. Marketing is all about choices... - You have finite resources. - And infinite options. A dangerous combo. Why? This reality (IYKYK ??) CEO: "Let's do A, B, C, and D" Marketer: "But our audience love A?" Marketer: "And we haven't even scaled it yet?" CEO: "Ya but our competitor does B, C, and D..." /end scene You feeling this? You're 100% not alone. Focus + good strategy wins in marketing. Where you bring ONE clear voice. Find what your audience LOVES. Then double down. Hard. Or... You lose your unique moat if you try to go wide too early on... That how Daniel Murray and I scaled Authority We run a 7 figure LinkedIn organic agency. With only three people. 90% of what we do? "Edutainment" for B2B brands. A blend of humor + education for tech companies. Founders, leaders, and company pages. That's it. We ONLY do LinkedIn. Memes for life ?? So... When you fee pressure to "do more" Remind them of Alex's POV. Pick ONE fight. Go all in. ?? Follow our "Rule of 1" at Authority. - One STRONG point of view - One distribution channel - One clear audience Start here. Ignore the rest. This is the way ?? Oh and keep memeing ;) — ?? Follow Mark P. Jung for more marketing content. Liked this? ?? Repost to share!

"Marketing is a walk in the park" Sure... JURASSIC PARK ?? Your CEO wants to "be like Nike" but with zero budget "Why do you need headcount?" "You have ChatGPT..." "Just use AI" ** le sigh ** ?? Your sales team NEED 50 hot leads in a brand new market... that are enterprise by Friday ?? Your legal team take 3 months to approve your ideas (still waiting John...) ** SEND HELP ** ?? Your finance team DM you like "What's the ROI on this brand spend?" "Do you need that much budget?" "Why can't we do ads?" You explain... Finance: "No, I need to see a 17 tab Excel model" ??♂? You finally get traction on LinkedIn You're feeling excited! THEN... ** DUH DUH DUH ** ** T rex foot steps thud ** ?? Your CEO saw a campaign they liked... Your DMs blow up like... "Why aren't WE doing that too?" "Is Bluesky a thing btw?" "Let's do that too..." "By EoD plz" "Oh btw, have a new idea..." "You're gonna luv it" ** AHHH ** Friday Mood: ?? Annnddd the cycle just repeats itself. For all you marketers feeling this. You are 100% NOT alone. Sending you good vibes. Jurassic World Rebirth?comes out July 2nd. I'll have a ton of insane memes ready. To help you decompress. Bc we need it rn. BADLY lol. Happy friday fam ??? P.S. Tag a marketer who needs a laugh! -- ?? Follow Mark P. Jung for more marketing content. Enjoyed this? ?? Repost to share!

Marketing superpower: Finding new ways to say the same thing over and over It's not easy! Here are 3 frameworks I love ?? (that make this hard process a little easier) 1) Meta content Literally reference your past content from a new POV - Use your previous content as an example: - Ex: "Today, we're going to break down the hook I wrote on my post last week that got 673k impressions" (?? Tip: you don't need high production quality. Record a Loom screen sharing / talking through your ideas). -- 2) Unexpected combinations Show two distinct POVs on your past content - Ex: "Programmatic SEO: Haters vs Advocates" - Show the two very different sides of each - Think "Mac vs PC" style characters (The more contrast the better here) -- 3) Crowdsource someone's hot take Find an interesting analogy / story from your audience. Ex: Let's say the topic was repurposing content. - Hot take: "Marketers should have someone 100% dedicated to repurposing their content" - Add your POV + poll your audience ?? I wrote an AI prompt for you in the comments to try these! P.S. "Repurposing" your content is not cheating. It's good strategy. Your audience need to hear your message over and over and over again ?? P.P.S. I repurposed this post from ~3 months ago ?? Written with love (and sarcasm) by Mark P. Jung -- ?? Follow Authority for more marketing content. ?? Repost to spread the word.?

Organic social is the HARDEST job that looks "easy" Organic is H A R D. Coming from yours truly ?? Who writes A LOT of LinkedIn posts. Specifically... I wrote ~ 2,746 LinkedIn posts last year. I'm on track for 4,000+ this year. And it's definitely a CRAFT. ? 50% art, 50% science AND... 100% powers your Brand Moat ?? A moat you can still bet on btw. (with AI demolishing others) Sooo... When you hear someone diss organic (like Conan did Adam last night lol...) Point them to this POV by Warren Buffet ?? Buffet looks for "wide and long-lasting moats" It's a MUST for his major investments. ?? Why? 1) The moat protects your business from competitors. 2) The moat gives you pricing power. And pricing power is KEY. Its his # 1 lever to evaluate businesses on. Organic social powers THIS powerful cycle ?? Organic → builds your moat → creates pricing power. Just look at Buffet's portfolio rn: Coca Cola (400 million shares) See's Candies (100% ownership) Dairy Queen (99% ownership) ?? What's the common thread? All brands with BIG defensible moats. All brands where customers pay premium prices. Social powers THESE brand moats. Post by post. Day by day. ?? MY 0.02 FOR YOU Organic social isn't "less technical" than paid. It's just differently technical. Show your organic social peeps some love. It's wayyyy harder than it looks. I promise you ??? P.S. Did you watch the Oscars last night? I made sooo many memes... ?? Curse of a marketer haha Marketing brain is 24/7 Cant turn it off... — ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

Ummm where did that tab go? We just launched our free membership, join over 1235 marketers here —> https://lnkd.in/eNgChpSV

You should own your WEIRD. Be 100% yourself. Why? Your personal brand is your superpower. ?? Quick story for you Early in my career I had a CEO say to me "Mark, stop with the jokes" "There's no room for humor at work" My biggest career mistake early on? Trying to fit THIS corporate mold - I used long complex words - I started emails "Dear..." - I censored myself I stopped using humor at work. I thought I needed to be more "serious" The irony of it all? The opposite was true. (Funny how that works ??) When I stopped "trying" and just was? My career grew soooooooo much faster. ?? So naturally... I ditched my suit for sneakers and SaaS. I started writing like I REALLY talked. Short. Choppy. Sentences. I brought my humor. Memes and all. Full send moi. ??? And it's been my superpower since. Are you feeling this? You're not alone. If I could go back I'd say: ?? Mark... Never give up your unique voice Never stifle your creativity Never try to "blend in" You should stand out You should bring your big ideas You should own your authentic voice ? Be the real AUTHENTIC you. ? Not the CORPORATE you. Good for your career. Better for your soul. Great for your life. Do YOU?? -- ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

When legal says "NO" to your idea.. CANT MAN ??? Life of a B2B marketer... Legal are STILL reviewing your request for "Brat Summer" IYKYK ;) Want to get approval faster? Try my 3 step playbook ?? 1?? The "Avengers Assembly" approach Invite legal to planning sessions from day one. Don't just send finished assets for approval. When they understand your "WHY" behind campaigns, you're wayyyy more likely to get approval FAST. Have them flag risks early. That way you can understand them. And partner early to find easy solutions. 2?? Create your "Legal Infinity Gauntlet" Build a Notion library of pre-approved templates, language, and disclaimers. Every time legal approves something, add it to your collection. Its A LOT easier to edit a concept they've approved and remind them of that precedent ;) When you start a new campaign, say: "Riffing on a similar approach to X campaign" "I know ABC are flags so..." Then explain your proactive plan to address them. This shows you're thinking about the risks. You show up as a team this way. Not Marketing VS Legal. 3?? Just post it yourself Legal won't approve your idea to share on the company page? Np. Channel your inner Scott Lang and post it from your personal brand. That's how I tested 99% of my initial ideas. When it gets traction, go back and show them. (LinkedIn data shows content shared by employees gets 7X more engagement anyway btw so you have a stronger testing ground) It's always easier to build a business case WHEN you have strong traction to start. ?? BONUS: Educate your legal team on the power of LinkedIn. Two of my fav NEW stats you can show them ? 82% of decisions makers (who visit LinkedIn EVERY DAY) more likely to trust a company when its senior executives are active on social media. ? 77% of consumers are more likely to buy when the CEO of the business uses social media (Research from Enterpreneur Magazine 2024) SHOW them the importance of speed from idea > execution. Invest in your internal marketing with BOTH Finance and Legal. Make them BFFs. It pays off. ?? P.S. Tag a marketer who needs a laugh ;) Follow Mark P. Jung for more marketing content

Your customers have 99 problems. Your product ain't one. The fastest way to make your audience unsubscribe? Only talking about your company. And your tech. But so many B2B companies do this every day. Every LinkedIn company post starts with: ?? "We just shipped AI-powered..." ?? "We won ABC award..." ?? "We rank # 1 in..." Your role as a marketer is to be a storyteller. ?? Your stories lose power with "we." ?? But they gain power with "you." Here are 3 easy ways to reframe your company posts: 1) Your New Feature → Don't just announce your feature → Tell the problem stories it solves for your audience Most companies do this: ? "We are proud to announce AI-powered blah blah blah" ? Do this instead: You spend hours manually looking for content ideas. You research on your phone during family time. We get it. Creating new content is tough. You can do this in < 30 secs now. You just check AI ideas. Done. Get back to your family. ?? See the difference? Break down your product launch into multiple posts. Pick one emotion. Connect each post to it. Tell that story. With emotion. — 2) Your Award → Don't just announce your award → Connect to a value your audience care about Most companies do this: ? "We just won the Fast Company ABC award! Go us!" ? Do this instead: When you call us, we answer in 3 rings. Your time matters. That's why Fast Company awarded us ABC... We're pushing for 2 rings next year! To support you even better. ?? See the difference? Awards are a great way to showcase what you stand for. Pick one value your audience deeply cares about. Connect your WHY with why they should care. — 3) Your # 1 Ranking →Don't just announce your ranking. → Explain what it means for your audience. Most companies do this ? "We just earned # 1 ranking on G2, congrats us..." ? Do this instead: You can expect a 30% faster product experience! G2 recognized this advancement ranking us # 1 We know speed matters to you. We hear you. Our goal for you? Get every action <50ms. So you can get back to what you do. ?? See the difference? What will they benefit from now as a result of your win? Why did you win in the first place? Tell that story. → New funding you're investing to improve something? → More headcount to speed up their support? → A better product experience? — ? TLDR; Tell stories. Don't talk features. ?? Pin this quote from Seth Godin: → "Marketing is no longer about the stuff you make." → "It's about the stories you tell." The next time you start writing "We..." Stop. Put your storytelling hat on. Then start with "You..." Thx for coming to my Monday TED talk ?? (Jay Z + Linkin Park is still the best album btw) — ?? Follow Mark P. Jung for more marketing content. Helpful? ?? Repost to share!

CFO: "We cut your budget 50%. And expect 200% growth." Marketers: ... -- “But this is touching, Severus,” “Have you grown to care for marketing, after all?” “For marketing?” shouted Snape. “Expecto Patronum!” ?? From the tip of his wand burst the silver doe ? *The doe lands on the office floor, bounds once across the office, and soars out of the window -- just like the marketing budget ?? Dumbledore watched the marketing budget fly away It's silvery glow faded as he turns back to Snape. Snape (and marketers) eyes full of tears. “After all this time?” “Always." /scene -- ??TLDR; Marketers are not magicians. Invest in your marketers. ??? -- ?? Follow Mark P. Jung for more marketing content. Enjoyed this? ?? Repost to share ;)

Cloaks up ?? Nothing to see here. So you want to improve your LinkedIn engagement? Do THIS ?? Break the fourth wall with your audience. Quick story for you ?? Written with sarcasm and love from Mark P. Jung (LOTS of sarcasm btw...) My manager turned to me and said "We can't use emojis, they're unprofessional" Next? They went FULL George Orwell on me. They totally 1984d my social posts... Deleted ALL the playful copy. Deleted ALL my jokes. Deleted ALL emojis. Guess what? The content flopped. Then they blamed my ideas. ??? Don't be this brand. HAVE FUN with your audience. Great marketing brings people in on the joke. Go study how Ricky Gervais runs ads My fav copy from his Dutch Barn vodka "This Dutch Barn ad will make someone rich" "That someone is Ricky Gervais" ?? Ogilvy knew this decades ago... "The consumer is not a moron. She is your wife." So stop pretending with your audience. They're also in on it. We're all in on it. Have fun with your audience. Bring them in on the joke. Break that 4th wall. P.S. Have you seen Mean Girls 2 yet? (just watched it on my flight home and now I have so many more memes incoming, watch out :P) -- ?? Follow Authority for more marketing content Laughed? ?? Repost to share ;)