Marketing Ops Community

There's a recurring topic that I can't get enough of... Data Quality. When data quality is reliable, the business can improve. We all know it. What matters is how we handle the rather daunting tasks of leveraging, maintaining, and improving our data. How are you doing it? Can you spare a few minutes to take a short survey? Check out the link in the comments :)

Where’s the line between automation and personalization? ?? Automation is great for saving time and scaling outreach, but too much reliance on it can make your messages feel generic and easy to ignore. On the flip side, personalizing every message can take a ton of time. Here are some tips to make your outreach feel authentic and NOT like a template: - Start with a hook that’s specific to them: Mention something unique about their role, company, or a recent achievement. - Ditch the formalities: Use conversational language that sounds natural, not scripted. - Make it about them: Focus on their pain points, goals, or opportunities instead of jumping straight into your pitch. - Limit “insert fields” to key details: Personalizing names or companies is great, but overloading with placeholders can feel fake. - End with a genuine question: Instead of a hard CTA, ask something that invites a conversation. So, where do we draw the line? How much research and customization is enough to stand out and still be efficient?

Ever tried uploading a purchased lead list into your marketing automation tool? Let’s just say… it’s not for the faint of heart ???? Some tasks are harder than they should be—who can relate?

Thank you Mike Rizzo for inviting me on stage at Mopsapalooza to announce Spring Fling! https://lnkd.in/gppJaYYr Happening in San Francisco, Spring Fling is set to be the best MOPs event this spring and I'm so grateful the MarketingOps.com team will be running it. it will be a true community-led event focused on learning, careers, and networking. Learn more and buy tickets at https://lnkd.in/gppJaYYr

Before you get overwhelmed with the upcoming holidays and gifts for others, why not get yourself a little holiday treat? And the perfect gift for any MOps professional is the Super Early Bird ticket to MOps-Apalooza 25! The Super Early Bird ticket is the lowest possible price with all the best perks, but this offer is about to come to an end. November 22 is the final day to get this particular deal. After that, the price will increase and not all of the perks will be available with the base ticket. So as you tackle your year-end review, don’t forget to buy your Super Early Bird ticket while you can still get the most bang for your buck. https://lnkd.in/gB92AYWv #marketingops #revops

? Tomorrow’s the day, MOps pros! Don’t miss your chance to join Uptempo’s free virtual event on the future of marketing operations. This is your opportunity to stay ahead of the curve and tackle the big questions shaping our industry: ?? How do we use AI to enhance workflows, not replace creativity? ??? What’s the best way to scale without losing flexibility? ?? What skills will set MOps professionals apart in the next five years? With a panel of experts to kick things off and interactive breakout sessions for real talk with peers, this isn’t just another webinar—it’s a space to learn, share, and connect. ??? Sign up before it’s too late: https://lnkd.in/gRC2qVin #marketingops

Tell me your problems!! Ok not all of them…. Just the one MOPs thing that’s giving you a headache right now. My favorite part of #Mopza24 was being able to brainstorm with other pros and come up with some amazing solutions! With all the amazing people in this community someone can help you be a hero today!! #PostyourProblem #Mops #MoProsHelpingMoPros #letsdothis

Big news! ?? The State of the Marketing Operations Professional Report is now available! Download your copy at the link in the comments. Inside this report, you’ll find: ?? The importance of data expertise in shaping the industry ?? How layoffs and budget cuts have affected the MOps landscape ?? Ways to support marketing operations in your organization ?? Where MOps professionals are finding the training that’s lacking in their roles ?? The state of the marketing operations professional in 2024 ?? We’re building on the insights we learned last year and tracking how trends are shifting as we move into 2025. Get your copy now and do your 2025 planning with the most cutting edge insights.

What is your MOps AI roadmap? It’s a question your leadership is asking.. will ask, or should ask. How do you respond? I’m teaming up with two experts to help a small group from the Marketing Ops Community build an AI roadmap for MOps. The first workshop will be live and IN PERSON ONLY hosted in the Bay Area to start. If you’re interested in this one or in the topic coming to a town near you, let us know in the comments. The outline of our goals for the workshop: 1. Align personal expertise with organizational goals and AI’s capabilities using the Org Wants, AI Can Do, Your Competencies framework. 2. Identify Anti-Drudgery Use Cases (Tasking) for immediate wins while building a roadmap for smarter workflows and transformative initiatives. 3. Develop an actionable plan that integrates leadership priorities and ensures professional development. 4. Learn how to effectively communicate AI strategies and outcomes to leadership.

This is a debate we want to have before jumping into 2025: Is Marketing Ops’ identity hanging by a thread? When you hear “Creative Marketing” or “Content Marketing,” the roles are crystal clear. But “Marketing Ops”? It often feels subordinated, like we’re just a support function rather than a strategic pillar of the business. This question goes out to our community: Marketing Ops is key to strategy, tech, and growth. But as our field expands, are we holding onto “marketing” for security, or should we evolve toward a clearer, standalone identity? We don’t have an answer, but surely want to hear yout thoughts ??