Marketing Ops Community

Let’s talk about data chaos. We all know poor data quality is a problem. But here’s the real challenge: cleaning up your CRM alone won't fix it. You have to convince leadership, sales, and marketing to make it a priority first. In our latest webinar with Marketing Ops Community on the 2025 State of RevOps Survey, we revealed the biggest data struggles that RevOps teams are dealing with—and how to fix them. Here are just a few tips we covered: ? Progress > Perfection – Small, quick wins build momentum. Don’t wait for the “perfect” fix ? Show Your Work – Report on data health monthly so leadership sees the impact ? Speak Their Language – Ditch the tech jargon. Explain why data matters in normal language that non-technical folks will understand ? Be the Trusted Guide – Go beyond reporting—help teams make smarter, data-driven decisions “An executive is never going to ask, ‘How many CMO titles do I have in my database?’ They’re going to ask more basic questions, and then it’s up to you to say, ‘Let me show you some data around who we can reach and who we can’t, and what we need to do from a targeting perspective to get more of these people in.’” - Ali Rastiello

Career update! I am moving into a new chapter, and am officially open to work! I am truly so excited for whatever new opportunities come my way. As I reflect on the past two and a half years at LoanPro, I am filled with gratitude for the people that I worked with every day. I was able to build so many things in the RevOps function that I am proud of, but what I’m most proud of are the relationships I was able to build. I learned something each day, and so many people were so generous with their time and talent to help me grow as a human and professional. Too many incredible people to name, which is a good problem to have - you know who you are. I am open to roles involving any and all things revenue/sales operations. My love for HubSpot is no secret, but I look forward to gaining certifications for other CRM platforms in my time off. I am passionate about building processes that reflect the needs of the people they impact, both internally and externally. I hope to flex my analytical muscles in my next role in order to drive actionable insights. But mostly, I’m looking for a role that can support me and my growth, allows me to have true impact, and one that has stellar people that I can work alongside. Message me here if you know of any open roles, or email me at [email protected] ??

? MOps Community, we have a CHALLENGE?? If we reach our goal, we’ll film a ridiculously trendy, slightly cringey, but VERY fun video to celebrate. Think viral dance? Dramatic lip sync? Maybe even a full-blown MOps musical? We don’t know yet, but it’s going to be epic (or at least, extremely regrettable). Some of you may already know, we’ve recently joined YouTube (making really cool content). We’re on a mission to hit 500 Subscribers, and we’re willing to embarrass ourselves to get there. Let’s make this happen! The link to the YouTube channel is in the comments PS: (you can also comment with a video you'd like us to recreate)

?? Course alert! Leadership in 2025 looks different. Are you prepared? Join Dionne Mejer for a 4-day Leadership Development Course designed to help people leaders navigate digital transformation, build high-performing teams, and master leadership conversations. ?? Course starts April 4 ?? Live sessions + instant access to recorded resources ?? Learn from an expert with 25+ years of experience Early registrants get exclusive perks: ? Free Marketing Ops Playbook Template ? Pro Membership ($249 value) ? Discounted tickets to major industry events Check the link in the comments to reserve your spot now!

Data challenges aren’t new, but it feels like they're the center of the MOps universe this year. Am I right? This latest newsletter breaks down the 6 biggest data challenges facing MOps professionals in 2025, and how to tackle them head-on: \\ Data Quality and Hygiene – Still the top issue. Always-on governance and AI-driven validation are non-negotiable. \\ Integration Nightmares – Tech stacks won’t fix themselves. API-first tools and middleware reduce manual workarounds. \\ Cross-Team Alignment – Pipeline metrics don’t mean much if your marketing, sales, and success teams can’t agree on definitions. \\ Privacy & Compliance – Regulations are tightening. First-party and zero-party data strategies need to be front and center. \\ AI Complexity – AI insights are powerful—but without AI literacy, teams risk making misinformed decisions. \\ Data Democratization – Self-service analytics is here. But without guardrails, it leads to chaos. Bottom line: The MOps teams who own their data strategy will drive revenue, improve efficiency, and lead their organizations forward. What’s the biggest data challenge you’re facing this year? Drop your thoughts below. ?? Read the full newsletter article below. #MarketingOps #DataStrategy #RevOps #Martech #DataGovernance #AI #Compliance

?? How mature is RevOps today? Where are companies struggling most? [MarketingOps.com] is launching the 2025 State of RevOps Study to uncover the biggest challenges limiting RevOps adoption and effectiveness. We’re gathering insights from RevOps leaders to benchmark industry trends and provide actionable strategies for improvement. ?? Why participate? ? Contribute to critical industry research ? Get exclusive access to the final report (only available to paid members) ? Be entered to win a free virtual ticket to MOps-Apalooza 2025! Your expertise can help shape the future of RevOps—take the survey today! ?? Take the Survey Now: https://lnkd.in/guVAnd7v #RevOps #MarketingOps?

Where do you expect it to be…? ????? ??

Let’s be real—just because your company acquired HubSpot (or any CRM) doesn’t mean people are actually using it... How many times have you heard: ? "I forgot to log that note in HubSpot." ? "Do we even use that field?" ? "I just track my leads in a spreadsheet—it's easier." You roll out a CRM, train your team, maybe even enforce usage… but six months later, the data is inconsistent, Sales and Marketing are misaligned, and you’re back to chasing updates manually. CRM adoption isn’t the goal. CRM utilization is. That’s exactly what we’re tackling in our upcoming workshop: ?? Beyond CRM Adoption: How to Leverage Process Optimization to Achieve Organization-Wide CRM Utilization with Amanda White. We’ll Cover: ? How to move key processes into your CRM/MAP so teams actually want to use it. ? How to incentivize usage without micromanaging. ? Best practices to ensure long-term adoption (so you’re not fighting the same battle in a couple of months). If you work in Marketing Ops, Revenue Ops, or CRM Admin, you know the frustration of underutilized systems. This session will help you shift your CRM from “just another tool” to a non-negotiable part of daily workflows. ?? Date: March 26th ?? Time: 11am PT / 2pm ET p ?? Where: Online Let’s stop chasing CRM updates and start making them automatic. Registration link is in the comments.??

?? San Diego MO Pros, get ready to work, learn & connect with Diana Illiano and your local MOps crew! Looking for a fresh way to boost your productivity and connect with like-minded professionals? Join us for MOps Café: Work, Learn, Connect, a casual, drop-in co-working day designed just for Marketing Ops pros. ?? Thursday, March 27 ? 9:00 AM - 5:00 PM (come and go as you please!) ?? Joya Kitchen, San Diego, CA ? Work in a focused environment ? Share best practices & collaborate ? Enjoy deep work sessions ? Unwind with happy hour networking Bring your laptop, grab a coffee, and let’s make the most of the day together. See you there! ?? Register and find the agenda here: https://lnkd.in/gTw6BntZ #MarketingOps #MOpsCommunity

?? Adobe Summit is HERE! If you're in Vegas this week, make sure Booth 679 is on your must-visit list. GNW Consulting is bringing practical Martech advice to help you: ? Fix what’s broken in your tech stack ? Master Marketo, attribution, and execution ? Finally bridge the gap between strategy & results PLUS: They’re giving away a Louis Vuitton bag & belt bags—swing by Booth 679 to see if you won! ?? ?? Learn more and enter the giveaway here: https://lnkd.in/gmGsVUka #marketingops #AdobeSummit