Marketing Architects

For Nazmul Islam, being a marketing data analyst is a lot like being Sherlock Holmes. If Holmes had a computer instead of a magnifying glass. It's about asking incisive questions. Digging for clues in countless data points. Having a passion for storytelling. And of course, staying insatiably curious. So when an opportunity to join Marketing Architects’ analytics team appeared, Nazmul was all-in. And just like that, a lifelong New Yorker began working for a Minnesota-based company with a fully remote team. That meant no more trips into the office. Instead, Nazmul decodes data mysteries from his home. His work contextualizes raw numbers into actionable insights for clients so they can make informed business decisions and set campaigns up for the best possible outcomes. And without a commute, Nazmul also gets to spend more time on his favorite things to do outside of work. That usually includes playing pickup basketball, bowling with friends, or testing out Bengali-inspired recipes in the kitchen. #Spotlight #Data #RemoteWork

The CEO-CMO relationship can make or break your company's growth. Companies with marketing-savvy CEOs are twice as likely to see more than 5% annual growth. It's time to get the C-suite and marketing team on the same page. ?? Learn how to bridge the CEO-CMO gap in our latest issue! #Marketing #Leadership #Business

Want to know how we built the cane brand even Warren Buffett uses? Storytime. Years ago, we created our own product to better understand our clients' world. And of course, we couldn't create something simple. Instead, we dove into the highly regulated medical device industry. Our product? A walking cane that flexed like a human ankle and reimagined traditional industry messaging. The HurryCane. It was an amazing product, but we still needed to share it with the world. Our secret weapon? TV advertising. Not too much later, the HurryCane was the best-selling cane in North America and the best-performing cane in brand recall studies. Now that's a TV success story. #Marketing #Innovation

Last week, lots of hungry, humble, and smart people found their way to Bloomington, Minnesota. Why? To connect. Ask questions. Be inspired. Learn about resilience from researcher and author Adam Markel. Announce our new company values. Even ride a rollercoaster and make custom M&Ms during an Amazing Race through the Mall of America. From hearing stories from about Marketing Architects' history to sharing ideas for surfing the waves of change in 2025 and beyond, there were too many favorite moments to count. Thanks to the incredible team that put together an event to remember. And to everyone else, cheers to what's next. No one knows exactly what the future holds, but we do know there's no better team to tackle it with. #TeamBonding #CompanyCulture

Who knew a CGI dancing tooth could be a brand's secret weapon? Last month, Physicians Mutual CMO Chad Wells joined our own CEO Angela Voss on stage at Brandweek to explain how TV advertising has driven serious growth for their business. Benny, a warm and friendly CGI wisdom tooth, has been a big part of that. But Benny's not working alone. Testing new call-to-action strategies like QR codes, text, and web have ensured commercials are both memorable and actionable. The result? A powerful halo effect across marketing channels. Looks like TV still has plenty of bite. Find the link in the comments to watch the full session. #Brandweek #Marketing #TV

AI's transforming marketing, from copywriting to strategic planning. Of course every great tech trend goes through a hype cycle. Still, what if artificial intelligence is actually living up to the hype? Learn more about practical AI applications for marketers in our latest issue! #marketing #AI #technology #innovation

Headed to Association of National Advertisers' Masters of Marketing next week? So are we. And we'd love to connect. Stop by Booth 39 to chat with Heather Johnson, Clark Hjelmstad, Catherine Walstad, and Angela Voss about marketing, TV advertising, or who has the coolest booth. (Although we might be biased on that last one). Hope to see you there! #Event #ANA #Marketing

gorjana is the place to find jewelry you'll love. And for celebrating every beautiful moment in life. Check out our latest commercial with gorjana, called "Lovely Life," below. And great work to the team that made it so worth celebrating. ? #Commercial #Creative

Classic brands face a unique challenge in today's fast-paced market. Research shows consumers favor newer brands when innovation is expected. But there are strategies to modernize without losing brand authenticity. Learn more about how CMO Chelsea Sumrow's approach to evolving a 135-year-old brand in the latest issue! #marketing #brand #innovation #heritage

It's easy to get stuck in old routines. Doing what you've always done because you've always done it. But so much of marketing is about trying new things. Failing fast and learning from the failure. Then trying something else. That's how even long-standing, established brands stay relevant. Chelsea Sumrow, CMO at 135-year-old brand First American joins us this week on The Marketing Architects Podcast to talk about balancing heritage with innovation when marketing a truly classic brand. Find the link to the full episode in the comments. #Marketing #Strategy #Leadership