Some thoughts from around the world of marketing! - Google / Alphabet grew 15% YoY. Search grew 14%, while YouTube grew 21%. Search is far from dead - and Google's AI integrations into search should allow them to maintain their dominance, once they work through some kinks. (https://lnkd.in/gcTB-d3s) - Speaking of Google, the extinction of third-party cookies has been pushed back again. (https://lnkd.in/gp_nQuGX) Still, the end is in sight, and many marketers have already started to move beyond 3PC. What are your options? Contextual advertising (place ads in a context that aligns with the product) is likely to make a comeback. And I expect big growth in first-party data (collect data yourself in exchange for delivering something of value to the consumer). Personally, I'm really bullish on zero-party data: don't collect personally identifying info at all, but use quizzes and other techniques to get site visitors to tell you exactly what they're after, in exchange for small discounts or wins on their side. Privacy concerns in advertising are only going to become more acute over time. Why not leapfrog them altogether? - I love this TED Talk from @kellydparker on persuasive storytelling: https://lnkd.in/dXu-iP9f. The real "aha" for me from this is how critical timing is in storytelling and persuasion. Don't propose marriage too soon!
Marketing With Div
营销服务
Chapel Hill，NC 26 位关注者
Marketing consulting for small to mid-sized organizations.
关于我们
Marketing With Div was created to help small to mid-sized organizations achieve their dreams through better marketing. I provide the following services: > Marketing Audit. I'll highlight areas in your current marketing that are working well - and those where a little work could make an enormous difference. > Marketing Strategy. We'll work together to define measurable targets for your marketing and your business. Then, I'll outline options (and my recommendations) for how to get there. > Project Planning and Execution. Want me to implement some (or all) of my recommendations? No problem. My direct marketing experience, and list of expert partners, ensure that you can keep focusing on your business.
- 网站
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https://marketingwithdiv.com
Marketing With Div的外部链接
- 所属行业
- 营销服务
- 规模
- 1 人
- 总部
- Chapel Hill，NC
- 类型
- 自有
- 创立
- 2022
- 领域
- Marketing consulting、Marketing advisory services、Marketing audit、Marketing funnel analysis、Competitor Research、SEO、Paid Search、Content Marketing、Marketing Project Planning、Website、Video Marketing、Digital Advertising和Product Marketing
地点
-
主要
获取路线
US，NC，Chapel Hill，27516
动态
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Some thoughts from around the world of marketing! - Google / Alphabet grew 15% YoY. Search grew 14%, while YouTube grew 21%. Search is far from dead - and Google's AI integrations into search should allow them to maintain their dominance, once they work through some kinks. (https://lnkd.in/gcTB-d3s) - Speaking of Google, the extinction of third-party cookies has been pushed back again. (https://lnkd.in/gp_nQuGX) Still, the end is in sight, and many marketers have already started to move beyond 3PC. What are your options? Contextual advertising (place ads in a context that aligns with the product) is likely to make a comeback. And I expect big growth in first-party data (collect data yourself in exchange for delivering something of value to the consumer). Personally, I'm really bullish on zero-party data: don't collect personally identifying info at all, but use quizzes and other techniques to get site visitors to tell you exactly what they're after, in exchange for small discounts or wins on their side. Privacy concerns in advertising are only going to become more acute over time. Why not leapfrog them altogether? - I love this TED Talk from @kellydparker on persuasive storytelling: https://lnkd.in/dXu-iP9f. The real "aha" for me from this is how critical timing is in storytelling and persuasion. Don't propose marriage too soon!
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
marketingdive.com