Marketing To Copy

Your marketing needs more contrast. Why? ?? Contrast creates interest "Worn by supermodels in London and dads in Ohio" Can you picture two more different groups? The contrast is hilarious and specific. ?? One of my fav quotes from Ogilvy: “The best ideas come as jokes" "Make your thinking as funny as possible" Some of my best marketing? Started from jokes. Like this one lol. ???Quick story for you: Dooly won "6th fastest growing product" on G2. But most award announcements? They get zero engagement. /Snoozefest ?? Until... During a team hangout... My head of content accidentally said "GQ..." (?? Camille Trent, still my fav campaign lol) Immediately, I burst out laughing ?? My first thought after that? MAGAZINE COVERS! GQ <> G2 Boom. We ran with the idea that day. G2 'GQ magazine covers' The posts blew up ?? Why? → Contrast vs expectations → Fun and playful -- ?? Marketing TLDR for you; More contrast = More interest. Make your thinking FUNNY. Especially in B2B. B2B does not mean "boring" to "blah" Have some fun with it plz. ??? -- ?? P.S. New Balance, Nike, or HOKA? You can only pick ONE for life. What's your choice? -- ?? Follow Mark P. Jung for more content. Liked this? ?? Repost to share!

Are you afraid to tell your CEO no? ??? You're not alone. Try this: First? ?? Quick story for you It's 11:07 PM. Your CEO slacks you: "I have an AMAZING idea. Let's launch this!" ?? You know it's not what your audience needs. You know it's just FOMO from a competitor. You know it doesn't fit your strategy. But... you're afraid to say no ?? Sound familiar? ?? Here's how I handle it: ?? 1. Create a "parking lot" for their ideas → Don't throw cold water on enthusiasm → Thank them for their creativity ?? 2. Refocus onyour current priorities "Love the energy! Here's what we're focused on now:" → Show how it aligns with audience needs → Highlight progress towards goals ?? 3. Explain opportunity cost "If we pivot to X, we might not achieve Y and Z" → Frame it around customer impact → Show trade-offs, not just "no" ??? 4. Build a backlog "Let's add this to our idea bank for Q3" → Treat it like sprint grooming → Revisit when/IF the time is right ? 5. Set clear review timelines "We'll reassess all parked ideas monthly" → Shows you're not dismissing, just prioritizing → Creates structure and expectations ?? If they push back? Give them the hard truth: Your best marketing has ONE clear POV. Not 5. Not 10. ONE. ?? Hey CEOs, Fiendly reminder for you: You hired great marketers. Trust them. Give them space to run their creative vision. ?? Hey Marketers, Get comfortable saying no. Establish your POV early and stick to it. You need to establish boundaries early on. Use THIS to help you do just that: ?? The "Power Law of Distribution" In your early startups days? → 80% of your growth will comes from ONE channel Brian Balfour + Peter Thiel said it best: ?? Peter Thiel from his book "Zero to One" “The kitchen sink approach doesn’t work. Most companies get zero distribution channels to work. If you get just one channel to work you have a great business. If you try for several but don’t nail one, you’re finished.?Distribution follows the power law." ??Distribution follows the power law: Most 8 figure ARR companies? get 80% of their growth... From? You guessed it. ONE channel. ?? When you find it? Double down and focus. Don't go wide with new ideas. PHEW, you made it this far. Congrats! -- ?? TLDR for you both; You need these 3 things to win: 1?? Psychological safety between execs and marketers 2?? Trust to take big swings (and sometimes miss) 3?? Freedom to push back on "ideas"that don't fit Build a culture where "no" isn't feared. It's actually valued. ??? Your brand will thank you for it. -- ?? P.S. Have you told your CEO "no" before? How did it go for you? -- ?? Follow Mark P. Jung for more marketing content. Helpful? ?? Repost to share!

Nike ?? LEGO closed a really BIG deal. Smart play or desperate move? Let's unpack this ?? ?? Nike's facing a tough reality check: → Losing market share to brands like Hoka → Millennials and Gen Z are moving on → Q2 revenue dropped 10% (ouch) So what did they do? They want hard on: ?? "Top 1% elite athlete" messaging Check out their Olympics ads. But now... ?? This new LEGO partnership? Much smarter imo. Why? ?? My marketing 0.02 for you: 1?? Nostalgia sells LEGO isn't just for kids. It's for the kid in all of us. Smart way to reconnect with millennials who've aged out. 2?? Family appeal? Combining sport + creative play = whole family engagement Expanding their audience beyond individual buyers 3?? Borrowing credibility rn As Hoka gains ground, Nike needs a refresh. LEGO brings a new angle for creativity and play. 4?? Storytelling wins The next LEGO movie? Prob will feature Nike style stories. Both brands are great at narrative-driven marketing. That could help them win across generations. ?? Is it enough to win back Gen Z? And Millennials like moi? Time will tell. ?? ONE thing's for sure: Nike knows they need to change their marketing. And I respect them making moves ?? If they ran the same plays? I'd be more worried. ?? P.S. Do you love this? Hate this? Let me know your thoughts! Just do it. I mean comment... — ?? Follow Mark P. Jung for more marketing content. Liked this? ?? Repost to share!

Your manager has a bigger impact on your mental health than your doctor. ?? 9 qualities you should look for in your marketing leader: 1?? Protects their team's time Great leaders know that deep work is crucial to creativity and productivity. Great marketing needs focus. Pro tip: create dedicated no meeting days. My fav? "No Meeting Wednesdays" 2?? Clear vision The best marketing leaders have a clear vision for the future of their organization. The vision needs to be a rallying cry that unites everyone. Bonus: they communicate this vision early and often. 3?? They know how to actually execute the thing too The best leaders have a deep understanding of their craft. They can get in the trenches as a player/coach. Pro tip: don't become a disconnected dashboard VP. (You should always be building something. Even if it's a side project that keeps your skills sharp. Marketing moves fast. Stay current) 4?? Makes work fun Great leaders know that work can be tough, but they make "fun" / "play" a key pillar of their operating charter. They celebrate successes, recognize growth, and make work feel like play. Your marketing culture will set the tone for everything. High-performing teams are built on trust and fun. Marketing is HARD. You need both to succeed. 5?? Data-driven but not at the expense of creativity Great leaders know how to balance data-driven decision making with creativity. Data should fuel creativity. They create a culture of grounding data in decisions. But allow for everyone to run tests and explore new territory. 6?? Always learning The day you stop learning in marketing, you die (metaphorically, anyways). Inspire your team to crave learning. Embed it in your marketing org's DNA. Teams that learn together win. P.S. Unlearning is equally important. What used to work back in 2020 may not work now. Never get attached to "we've always done it this way." 7?? Advocate for you The best leaders should be your biggest cheerleader. They should be your coach, advocate, and mentor. Pro tip: build a brag book of their accomplishments. (This can be as simple as a g-doc with metrics / timelines / and stories including customer feedback that adds color to their wins) 8?? Willing to take risks Great marketing leaders know that taking smart risks is the only way to win big. They encourage risk taking behavior, celebrate failure — specifically fail fast, fail forward — and share learnings across the entire company. 9?? They don't try to measure everything Marketing leaders who try to measure everything? Major red flag. See this? Run. Great leaders focus on what matters and use data to inform their decisions, not to micromanage their team. P.S. What would you add to the list? -- ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

Your customers have 99 problems. Your product ain't one. The fastest way to make your audience unsubscribe? Only talking about your company. And your tech. But so many B2B companies do this every day. Every LinkedIn company post starts with: ?? "We just shipped AI-powered..." ?? "We won ABC award..." ?? "We rank # 1 in..." Your role as a marketer is to be a storyteller. ?? Your stories lose power with "we." ?? But they gain power with "you." Here are 3 easy ways to reframe your company posts: 1) Your New Feature → Don't just announce your feature → Tell the problem stories it solves for your audience Most companies do this: ? "We are proud to announce AI-powered blah blah blah" ??Do this instead: You spend hours manually looking for content ideas. You research on your phone during family time. We get it. Creating new content is tough. You can do this in < 30 secs now. You just check AI ideas. Done. Get back to your family. ?? See the difference? Break down your product launch into multiple posts. Pick one emotion. Connect each post to it. Tell that story. With emotion. — 2) Your Award → Don't just announce your award → Connect to a value your audience care about Most companies do this: ? "We just won the Fast Company ABC award! Go us!" ? Do this instead: When you call us, we answer in 3 rings. Your time matters. That's why Fast Company awarded us ABC... We're pushing for 2 rings next year! To support you even better. ?? See the difference? Awards are a great way to showcase what you stand for. Pick one value your audience deeply cares about.? Connect your WHY with why they should care. — 3) Your # 1 Ranking →Don't just announce your ranking. → Explain what it means for your audience. Most companies do this ??"We just earned # 1 ranking on G2, congrats us..." ? Do this instead: You can expect a 30% faster product experience! G2 recognized this advancement ranking us # 1 We know speed matters to you. We hear you. Our goal for you? Get every action <50ms. So you can get back to what you do. ?? See the difference? What will they benefit from now as a result of your win? Why did you win in the first place? Tell that story. → New funding you're investing to improve something? → More headcount to speed up their support? → A better product experience? — ? TLDR; Tell stories. Don't talk features. ?? Pin this quote from Seth Godin: → "Marketing is no longer about the stuff you make." → "It's about the stories you tell." The next time you start writing "We..." Stop. Put your storytelling hat on. Then start with "You..." /fin P.S. Happy Friday to you fam ?? — ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

? Stop adding your link in the comments. You should try this hack instead: ?? Is this you rn? You post on LinkedIn. You drop your link in the comments. *Crickets* Why? ?? LinkedIn's algorithm is onto you. It's smarter than you think. ?? The link hack for you: 1?? Post WITHOUT your link → I use a text placeholder → Which I edit later 2?? Wait 15-20 min for engagement → You need other comments / likes first → Never comment first yourself 3?? Edit your post → Add your link to your post → ONLY edit 14% of the character count ?? Bonus tips for you: 1. Your link placement matters → 2nd line as rehook → Or at the very end 2. Ditch the hashtags near your link → Hashtags are clickable → Hashtags are blue No distractions. 3. Shorten that URL → Bitly is your friend → LinkedIn will shorten it anyway → But character count still matters (Long links take up character count edit %) 4. Max 14% edit → It's actually 15% but... → I like the 1% wiggle room → Because the algo changes 5. NEVER be first to comment → Wait 15 - 20 min before you comment → You commenting first = bad signal → Let others start the party ?? Are you serious about LinkedIn? --> Get LinkedIn Premium <-- Use your custom profile link. Edit it often as your CTA. Reference it in the text. ?? Examples for you: When Gary V launched his kids book? When Alex Hormozi launched his? Their profile CTA links said: "Get my new X book" Their post copy? All referenced it too. Change it more often than you think. ?? P.S. Do you add your link in the comments? Try this way instead. It works. -- ?? Follow Mark P. Jung for more marketing content. Helpful? ?? Repost to share!

You should experiment A LOT early in your career. Once you find your thing? → Go hard at it. ?? Quick story for you: Early on, I was a marketing Swiss Army knife. SEO, PPC, email, events... I did it all. Marketing has sooo much to it. People told me to stop. That I should really: → "Specialize" ??? Strongly disagree here. Specializing too early is a trap. You need to explore A LOT first. Why? Your superpower could be hiding. ?? Mine hid for 9 years... Keep looking for your Ikigai ???? (Japanese concept of purpose) You look for this sweet spot: → What you love → What you're good at → What the world needs → What you can be paid for For me? That bullseye was LinkedIn ?? I found it 4 years ago. And went ALL IN. The result? → # 1 ranked LinkedIn growth creator in Canada (Favikon) ?? → My content does 1 Million+ impressions per week ?? → I do LinkedIn full time for the top SaaS brands All because I found my "why" And went all in. ?? My career advice for you: Early in your career → Be a sponge. Try it all. Don't let anyone push you to specialize. Celebrate being a generalist. UNTIL you find your thing. Then double down ? ? ?? P.S. Are you generalist or a specialist? -- ?? Follow Mark P. Jung for more marketing content. Did this hit home with you? ?? Repost to share!

SURREAL wins LinkedIn for this No notes. Swipe right ?? Can't. Stop. Laughing. Prob bc I'm in my 30s too ?? ?? P.S. Make sure you follow SURREAL

Your content should sound like YOU. Why? Real talk converts ?? Most B2B companies... Sound like Jargon machines: ? "Our AI-powered solution leverages..." ?"Synergy to drive over 10X ROI" ? "Bespoke cloud centric" Stop. Doing. This. Your copy should pass the: "Would I actually say this IRL?" ?? Here's how I write copy ?? (It works for posts, emails, etc) 1?? Record yourself talking about your idea ??? → Set up a Zoom call (with yourself, yes) → Add your recorder. I use Fathom. → Talk through your ideas like this: (you explaining to a FRIEND) → Capture your natural state (your laughs, ums, pauses) 2?? Transcribe and edit → Copy your transcript to a g-doc → Mine it for your "REAL" moments (Humor, pauses, anecdotes) Where you are passionate. → Copy those parts THIS IS MY FAV STEP: 3?? Go find competitor 1-star reviews → Now you add some SPICE ?? → Your passionate parts? → Add gas to the fire There's NO better writer. Than an annoyed customer. Your competitors 1 star reviews are GOLD. I typically add these to my copy: → Funny 1 star anecdotes → /Rage quit headlines → Comparisons Your job as a writer? ? Be the painkiller ? Not the vitamin Do not promise 10X ROI. Promise pain relief. 4?? Read it out loud Does it pass this check list? ? "Would you say it to their face?" ? "Does it capture emotion?" ? "Is your WHY clear?" I have a few dozen more. But these 3 are key. ?? Remember: There is no B2B or B2C. Only H2H → Human to human. People buy from people. So write like one ?? -- ?? P.S. What's the WORST buzz word? Share your take below! -- ?? Follow Mark P. Jung for more marketing content. Found this helpful? ?? Repost to share!

You asking for "feedback" is a trap. Stop doing it. Do this instead ?? When you say "feedback" People think → critique Same is true here: ? "Marketing costs" ? "Marketing investments" See the difference? Costs have a negative association. → People want to cut costs → People want to invest ? Swap "cost" for → "investment" -- Same for "Feedback" Don't ask for it. ??? -- ?? Say these instead: 1) Early stage? → Ask for "ideas"?? 2) Mid stage? → Ask for "notes" ?? 3) Late stage? → Ask for "support" ?? -- ?? You can try these scripts: 1?? For your early stage ideas: "We're early stage. [Targeting Y audience] [X is our key metric] Lmk if you have any ideas... To hit X goal with Y audience. No pressure! I know you're slammed too." ?? Why this works: → Sets clear expectations → No "random ideas" → "Ideas" feels collaborative → Not critical → Takes the pressure off them 2?? For your mid-stage concepts: "We're making progress! ?? [TLDR of current state] [Key metrics so far] Any notes to refine our approach? Aiming to [specific goal] by [timeline]." ?? Why this works: → Shows momentum → Builds confidence → "Notes" feels constructive → Not judgmental → Focuses on improvement → Not criticism 3?? For your late-stage projects: "We're in the final stretch! ?? [TLDR of wins / learnings] [Next steps to launch] How you can support: ACTION: → [Your # 1 ask of them] Appreciate your help to hit [X target]!" ?? Why this works: → Celebrates progress → Generates excitement → "Support" invites collaboration → Not evaluation → Makes stakeholders feel involved → Not just critics -- Small swaps. Big impact. Your words shape perceptions. Use them wisely ?? -- ?? SHOUTOUT sidebar: Huge h/t to Ashley Faus for her great POV. Her comments inspired today's post. Go check them out from yesterday. ?? P.S. Give Ashley a follow, she's awesome! -- Liked this? Repost ?? to share it!