Marketing Strategia

Funny timing - our team was just debating software subscriptions in our tech planning meeting last week. Then we spotted this viral tweet asking for millennial complaints. The top response? Software subscriptions. It struck a chord. ???????? ???? ???? ??????, ?????? ???????? ???????? ?????? ?????????? ???????????????? ??????????????. ?????? ????????????????????'?? $????+ ?????? ??????????, ???????? ?? ???????????? ?????????? ?????????????? ??????. (???????? ??????????, ??.???? ??????????) The comments section turned into this fascinating conversation about how we use and value software. Some gems we found: "I bought Microsoft Word for $99 in 2014, had it for seven years. Now it's $159/year. Make it make sense!" A software engineer shared the bright side. "Subscriptions keep developers paid and software updated." Valid point! But then they added what we're all thinking, "But current prices? That's pure profit hunting." "I used [Fitness App] for years and they put all the useful functions behind a paywall. All of my favorite photo editing apps are now monthly subscription based. I couldn't even find a free scanner app to send a notarized affidavit to my attorney!" The comment that made our team laugh? "My printer is holding my documents hostage until I subscribe to their 'ink service'. It's giving major ransomware vibes ??" Running a startup in 2025, this conversation hits home. We're all trying to figure out how to build great products while making smart choices about our tools. What makes us optimistic? Many comments show new options appearing daily - from open source to fresh pricing models. The future of software might just be more flexible than we think. #StartupLife

TikTok's potential shutdown highlights something we rarely discuss, ???????????? ???????????????????? ???????????????????? isn't about platform migration - it's about understanding how algorithms drive user behavior. Think about why TikTok worked so well. Their system picks up tiny behavior signals - how often people replay videos, how long they watch, what they share. These small actions tell the algorithm what content to show next. Many marketing teams are rushing to move their videos elsewhere without thinking about these basics. Different platforms need different approaches. A TikTok video that grabs attention in 7 seconds might fall flat on YouTube Shorts. Users bring their old habits but quickly develop new ones based on how each platform works. The timing changes based on where your content lives. What takes 15 seconds to explain on TikTok might need 25 seconds on YouTube Shorts. Not because the platform changed, but because people use them differently. Here's something fascinating. When users leave a platform, they don't just disappear - their behaviors shift and adapt. They carry certain expectations but learn new ways to engage with content. Smart marketers watch these behavior patterns and adjust to them. #DigitalMarketing #TikTokBan https://lnkd.in/eDJZT333

Here's a secret many lawyers miss: Your best content marketing often happens offline. That speech you gave at the local chamber of commerce? The advice you shared at a community legal clinic? The interview you did for the local news? That's all valuable content. But too often, it stays locked in that moment, never reaching a wider audience. The solution? Repurpose, repurpose, repurpose. ? Turn that speech into a series of blog posts ? Create short video clips from the interview ? Develop an FAQ based on questions from the legal clinic Suddenly, one offline event becomes weeks of online content. This approach not only maximizes your efforts, but it also showcases your real-world expertise and community involvement. We've created a guide on how to turn your offline expertise into online authority: https://lnkd.in/eSRv9Wim What's one offline activity you could repurpose into online content? Share your ideas below. Let's get creative together! #LegalMarketing #LawFirmMarketing #ContentStrategy #MarketingStrategia

Best Legal Practices for Modern Marketers! ?? Enhance your compliance strategy? Comment or book a session! ??? #MarketingMonday #LegalMarketing #Compliance #ConsumerProtection #MarketingStrategia

Quiz time! What do these have in common? ? A 30-second TikTok explaining tenant rights ? A long-form LinkedIn article on recent changes in tax law ? An infographic breaking down the divorce process ? A podcast interviewing local business owners about legal challenges Answer: They're all powerful forms of content marketing for law firms. Gone are the days when a few blog posts a month cut it. Content options are expansive, offering diverse perspectives, and attention spans are short. The most successful law firms are those that: 1. Diversify their content formats 2. Meet their audience where they are 3. Provide value in every piece of content 4. Stay consistent across all platforms Remember, different formats reach different audiences. The key is to repurpose your core message across multiple channels. Want to learn how to create a multi-channel content strategy that reaches more potential clients? We've got you covered: https://lnkd.in/eSRv9Wim What's your favorite non-traditional content format? Share below. You might just inspire someone to try something new! #LegalMarketing #LawFirmMarketing #ContentStrategy #MarketingStrategia

Antitrust Scrutiny in Digital Advertising: Navigating a Shifting Landscape! ?? Concerned about market changes? Comment or book a consultation! ?? #MarketingMonday #Antitrust #DigitalAdvertising #TechGiants #MarketingStrategia

'But we're lawyers, not writers!' We hear this all the time. And we get it. You went to law school to practice law, not to be the next Hemingway. But here's the thing: you're already a content creator. Every time you: ? Explain a complex legal concept to a client ? Break down the implications of a new law ? Share advice that helps someone navigate a legal challenge You're creating valuable content. You just need to capture it. Try this: Next time you have a great conversation with a client, jot down the key points. That's your next blog post or video script. Content marketing isn't about becoming a full-time writer. It's about sharing your expertise in a way that resonates with your audience. And the payoff? Increased visibility, enhanced credibility, and a steady stream of informed, quality leads. We've put together a guide on how to create compelling content without taking time away from your practice: https://lnkd.in/eSRv9Wim What's one piece of advice you find yourself repeating to clients? That's content gold. Share it below! #LegalMarketing #LawFirmMarketing #ContentStrategy #MarketingStrategia

Picture this: You've just published a brilliant blog post. It's packed with valuable insights. You know it could help hundreds of potential clients. But nobody reads it. Sound familiar? Here's the hard truth: in content marketing, creation is only half the battle. Distribution is the other half. And it's the half most law firms forget. So how do you get your content in front of the right eyes? 1. Email isn't dead. Your subscribers want to hear from you. 2. Social media isn't just for cat videos. Share snippets, start conversations. 3. Paid promotion can jumpstart your reach. Use it wisely. 4. Guest posting builds authority and brings new audiences. 5. Partnerships amplify your voice. Collaborate with complementary businesses. Remember: the best content in the world is useless if nobody sees it. We've compiled proven strategies for content distribution in our latest guide: https://lnkd.in/eSRv9Wim What's your go-to method for getting eyes on your content? Share your tips below. Let's learn from each other! #LegalMarketing #LawFirmMarketing #ContentStrategy #MarketingStrategia

Navigate the latest in privacy and consumer rights! ?? Need compliance tips? Comment or book a strategy session! ??? #MarketingMonday #PrivacyLaw #ConsumerProtection #DataSecurity #MarketingStrategia

'Write blog posts,' they said. 'It'll bring in clients,' they said. If only it were that simple. Truth is, most law firm blogs are dead on arrival. They're collecting dust in a forgotten corner of the internet, never to be read by human eyes. But it doesn't have to be this way. We've helped countless firms turn their blogs from ghost towns into thriving hubs of engagement. The secret? It's not about you. It's about them. Your potential clients don't care about legal jargon or your firm's history. They care about solving their problems. So start there. What keeps your ideal client up at night? What questions are they too embarrassed to ask? What misconceptions are costing them time and money? Answer these questions, and you'll never run out of content ideas. More importantly, you'll never run out of readers. Want to learn how to create content that actually gets read (and shared, and acted upon)? We've put together a guide that shows you how: https://lnkd.in/eSRv9Wim Now, we're curious: What's the biggest challenge you've faced with your firm's content marketing? Let's troubleshoot together in the comments! #LegalMarketing #LawFirmMarketing #ContentStrategy #MarketingStrategia