Imagine presenting a targeted offer ?? based on a customer’s previous transactions. If it fits their needs, there’s a good chance they’ll take it. Data provides powerful insights that help personalize your marketing and customer experiences, leading to higher sales ?? and satisfaction. In fact, personalization can boost sales by up to 15% ?? according to a McKinsey & Company study. But how do you find these insights without overstepping privacy laws? ?? ?? https://lnkd.in/gg47vgw3 #mpb2b #Personalization #DataDrivenMarketing #CustomerExperience #MarketingStrategy #AIinMarketing Michelle Suzuki
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MarketingProfs is the ultimate destination for B2B marketers to fuel your career. Welcome home, marketers!
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MarketingProfs has been fueling the success of Marketers at some of the world's most iconic brands since 2000—first through webinars, newsletters, and other content; then world-class training; and finally best-in-class consulting services. The products and delivery have evolved over decades where marketing has drastically changed. Yet through it all, we have been laser-focused on helping marketers and their teams set priorities, solve problems, and fuel business growth. We also focus on something equally important but too often overlooked: Helping marketers do work they're proud of. Learn why millions of marketers have turned to MarketingProfs over the years as their partner in Marketing. Our clients speak for themselves. How can we help you?
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https://www.marketingprofs.com
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??? Retail brands, it’s time to step up your game. Shoppers today expect more—more personalization, more seamless experiences, and more engaging content. But how can retail marketers keep up without burning out? Join this free webinar to learn how top brands are refining their marketing strategies to stay ahead. ?? Save your spot now: https://lnkd.in/g57mrcC4 #mpb2b #RetailMarketing #MarketingStrategy #DigitalMarketing Canto
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?? Video marketing is a game-changer! Today’s Internet users watch an average of 84 minutes of video daily… and that makes video a powerful tool for engaging your B2B audience. ?? Join us on March 14 for our Video Marketing Friday Forum ?? and learn how to create B2B videos that drive action and move your audience closer to the sale. ? Free registration—sign up now! ?? https://lnkd.in/gfg-CSHC #mpb2b #VideoMarketing #B2BMarketing #ContentStrategy #DigitalMarketing #MarketingInnovation George B. Thomas Sarah Greesonbach
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Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer.
Is Messaging the new Email...? This stopped me in my scroll of Braze's latest Global Customer Engagement Review study: ? ?? Messaging apps may be the new email, with 43% of marketing execs saying they're exploring messaging (WhatsApp, LINE) as a way to connect personally with customers. The data driving that: 85% of marketers surveyed are worried our messages are missing the mark. ? My mom was right: It pays to worry. Those who sweat the most are doing the best! More data: 60% of brands exceeding their revenue goals said they were "extremely concerned" about connecting with customers. Messaging might be the key? ? The emotional investment and customer obsession pay off—which is anecdotally true. We know this. But here's the data, folks. ? Check out the report here (linky below)... and tell me if your experience as a consumer or as a marketer matches Braze's takeaways? See the data right here >> https://lnkd.in/ecZwwT2V
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What’s the purpose of your blog? What’s the purpose of your newsletter? And if you asked these questions to different roles in your company, would they agree with one another? Robert Rose says that marketing inefficiencies often come from unclear expectations. At B2B Forum 2024, Rose shared his system to measure the effectiveness of marketing so that business departments could better align with marketing objectives. Watch or read a part of Rose’s presentation now ?? https://lnkd.in/giE9-tkg And for more ways to align your staff and boost the results of your marketing, join us this November at B2B Forum 2025. With workshops, sessions, keynotes, and more, B2B Forum is the perfect place for you to get inspired with new ideas that grow your career. Tickets are available now—up to 30% off! #mpb2b #ContentMarketing #MarketingStrategy #B2BLeadership #DigitalMarketing #MarketingMeasurement
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In today's modern digital advertising landscape, measuring the incremental impact of your marketing spend remains a challenge. And traditional methods, such as econometric models or geo-tests, often lack precision when connecting campaigns to key performance metrics. Indeed, using Snowflake Data Clean Rooms, chose an innovative approach to experiment with its marketing and advertising while preserving user privacy and maximizing transparency. Join leaders from Indeed and Snowflake to explore: ? How to design experiments that measure digital advertising effectiveness across multiple publishers ? How internal alignment at your company helps you execute effective data clean room experiments ? How diverse publisher data creates challenges—and how you can navigate those complexities ? How Snowflake Data Clean Rooms help overcome hurdles to deliver accurate, actionable insights ?Register now ?? https://lnkd.in/gXxfdVKz #mpb2b #DigitalAdvertising #MarketingAnalytics #DataDrivenMarketing #AdMeasurement #MarketingInnovation #PrivacyFirstMarketing Erin Foxworthy Joe Zucker Isaac Dinner Erin Foxworthy
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Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer.
??♂? Today's Tuesday Tip! It's a fun one: Avoid passive voice in your writing by using the "by zombies" test. ? Here's how it works: If you can add "by zombies" after the verb in a sentence and still make grammatical sense, it's passive voice. Rebecca Johnson, deputy director of the Marine Corps War College, devised it a few years ago.* ? PASSIVE VOICE (can add "by zombies"): The white paper was written... (by zombies) ? The village was destroyed... (by zombies) ? The brains were slurped (by zombies) with merriment and verve ? ? ACTIVE VOICE (cannot add "by zombies"): I wrote the white paper... (by zombies) ? They destroyed the village... (by zombies) ? May you slurp each brain with merriment and verve... (by zombies)?? ? Passive voice isn't wrong. But it does feel DEAD: Sentences shuffle around like they're overmedicated. Active voice is delightfully alive: A flicker of life instead of hollow zombie eyes. * Note to everyone everywhere: It's important to credit your sources. P.S. Is there a way to add bold or underline to text within posts? This always confounds me. Seems basic... but... why can't I?
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Check out our upcoming events--all FREE to attend! Find all events here ?? https://lnkd.in/gj4mg8Ug #mpb2b #b2b #marketing #freeevents #marketingprofs #ai #marketingprofessionals
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Connected TV (CTV) advertising is no longer just an awareness channel. It's a high-precision tool for B2B marketers who know how to use it. But because of fragmented supply, frequency challenges, and the complexity of reaching niche audiences, it's easy to make costly CTV ad mistakes. Get the insights and tools you need to make CTV a measurable, high-performing part of your B2B marketing strategy. In this deep-dive tactical session, we'll go beyond the basics and focus on advanced CTV ad targeting, optimization, retargeting, and measurement strategies that drive real results. Join this webinar and discover how to: ? Reach the right B2B audience with advanced targeting and retargeting strategies ? Optimize ad delivery and performance to maximize efficiency and impact ? Effectively measure ad success and gain insights to further refine your CTV strategy ?? https://lnkd.in/gWmtMAAk Brought to you by StackAdapt #mpb2b #CTVAdvertising #B2BMarketing #DigitalAdvertising #MarketingStrategy #AdTech Jay Pezzoli
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