When Albert Einstein defined insanity as "doing the same thing over and over again and expecting different results..." He mighta been talking about webinars!* Fact is,?you?can't stand out if your?webinar?experience is the same as your competitors'... the same as a?webinar?from a different industry... or even the same as your own?webinar?from last month! That's why we've teamed up with ON24 to bring?you: ? 7?Unique?Webinar?Formats?You?Should?Try?in?2025? Discover how top-performing B2B marketing teams are using a mix of?webinar?programs,?formats, and content types to create engaging, compelling, and even fun experiences to achieve a diverse set of business goals. Join us?on December 5 as we reveal how to: ? Gamify webinars to spark greater audience engagement ? Tailor experiences to attract executive and CXO audiences ? Program your content to establish your brand as a trusted voice in your industry *OK, Einstein may not have said that at all. And?you're right, webinars weren't even a?thing?when he was around! ?? Register now ?? https://lnkd.in/gdpzwXZK #MPB2B #MarketingProfs #WebinarMarketing #B2BMarketing #EngagementStrategies #MarketingTrends2025
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MarketingProfs is the ultimate destination for B2B marketers to fuel your career. Welcome home, marketers!
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MarketingProfs has been fueling the success of Marketers at some of the world's most iconic brands since 2000—first through webinars, newsletters, and other content; then world-class training; and finally best-in-class consulting services. The products and delivery have evolved over decades where marketing has drastically changed. Yet through it all, we have been laser-focused on helping marketers and their teams set priorities, solve problems, and fuel business growth. We also focus on something equally important but too often overlooked: Helping marketers do work they're proud of. Learn why millions of marketers have turned to MarketingProfs over the years as their partner in Marketing. Our clients speak for themselves. How can we help you?
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https://www.marketingprofs.com
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Happy Birthday to our Senior Account Executive ?????????? Kathleen Gaines! ?????????? Kathleen’s had a busy year bringing in excellent, fitting sponsors for our events—but that didn’t slow her down from leading the early-morning Fun Run at this year’s B2B Forum! (Because who doesn’t wanna run around Boston at 6:45 when it’s 40° outside? #bebrave) Have a slice of cake for us, Kathleen ?? And happy birthday to you! #MPB2B #MarketingProfs #B2BMarketing #HappyBirthday #Teamwork #EventHeroes #CelebratingSuccess
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?? And that’s a wrap on B2B Forum 2024! ?? This year, we did it all: from deep dives into tactical sessions to getting inspired by powerhouse keynotes, plus making lifelong connections over pianos and tattoos. We worked hard, learned harder, and partied hardest. The energy was electric. We shared ideas, laughs, belted tunes–and most importantly, we grew as marketers, as professionals, and as a community. ?? A huge shoutout to every one of you who showed up, shared your stories, took the stage, scribbled on the Wall of Marketing Champions, ran after staying up way too late, and embraced every moment. YOU are what makes #MPB2B more than just a conference—you're what makes it a homecoming. ?? Already dreaming about 2025? We are too! Stay tuned… we've got something brewing. ?? #MPB2B #B2BMarketing #MarketingProfs #Community #CelebratingMarketing
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Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer.
? Overheard at the MarketingProfs B2B Forum last week: "Great content helps people. It also uplifts the perception of the brand: We remember the helpers." —Wil Reynolds "AI and people both rely on LLMs: AI has large language models; people have little life moments. That's your source of stronger stories and more differentiated work. The question is, are you using your LLM?" —Jay Acunzo "Dearly beloved... we are gathered here today to mourn the passing of the funnel and its long and fruitful life. How simple it was... getting visitors to visit our website with our well-written blogs, our SEO wizardry...! Sadly for the funnel... along came the internet full of Get-Ready-With-Me videos, ASMR, and @itsJeffwithaJ1967... who feels like his opinion matters." —Paul Ince ? "We all want to stand out, but that requires [bravery]. Because who actually feels comfortable going against the grain...? No one." —David Fortino ? "It doesn't take a village to put on the B2B Forum; it takes an army." —Jo Roberts ? "Unlike writing for humans, jargon is your friend with AI. The more jargon you use, the more the AI knows the specific domain you're talking about." —Christopher Penn ? "B2B weekend email sending volume is 88% lower than during the week. So people will see what you send: B2B weekend email click-through rates have gone up 62% in last 12 months." —Jay Schwedelson ? "While there is a lot of buzz and panic about generative AI, you're not as far behind as you think. Everyone is struggling to figure out where it fits in their teams and workflow." —Katie Robbert "The best marketing opportunities are often the least measurable." —Rand Fishkin ? "Being data-driven is really about being customer-centric." —Zontee Hou ? "The millennial and Gen Z cohorts and others have redefined the buying process, creating a new Dante's Inferno for marketers... let's call it The Nine Circles of Marketing Hell." —Kenda Macdonald ? "Fear kills creativity. Humor is our most powerful tool to drive fear out of the system." —Tom Fishburne, quoting former Apple exec Hiroki Asai ? "Podcasts are a lot of work. Podcasts are expensive to produce. Podcasts are a timesuck and a huge lift for the team. But also... Podcasts are influence. Podcasts help you build an audience. Podcasts grow your business." —Dorien Morin ? "95% of buyers are not in market for you... yet when they are, 90% buy from a vendor they had in mind before they began research. So the question is... How do we get on that list?" —Me ? "When we slow down, we notice more. We appreciate the depth and complexity of the world around us." —Wendy MacNaughton * * * ....and soooo much more rich goodness but LinkedIn is telling me I'm running out of room wth do better, LI. B2B Forum sold out this year! My heart is full. My brain is full. I'm grateful to all of you who showed up with the best vibes possible. Thank you. Love, Ann #mpb2b #seeyounextNovember
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The "Wall of Marketing Champions" was an absolute hit! Marketers from all over left their mark—literally. ??? From words of wisdom to doodles of enthusiasm, it was incredible to see the creativity, inspiration, and genuine love for marketing shine on that wall. ?? More than just an activity, it was a celebration of everything that makes our community so amazing: passion, boldness, and a touch of humor. ???? #MPB2B #WallOfChampions #LeaveYourMark #B2BMarketing #MarketingProfs #Community #CelebratingAchievements
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After a night of incredible parties and epic dance-offs that lasted until 1 AM, you’d think everyone would still be asleep, right? Wrong. A group of dedicated, possibly slightly sleep-deprived marketers laced up their sneakers and hit the pavement for the #MPB2B Fun Run! ??♀??? Proof that even after a block party, marketers know how to go the extra mile. Literally. Props to everyone who joined us bright and early! ?? You're not just making strides in B2B—you're doing it one mile at a time! #MarketingProfs #FunRun #B2BForum #MarketersWhoRun #EarlyBirds Kathleen Gaines
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??? B2B After Dark: The Night Marketers Went Wild ???? Last night, we took off our "professional hats" and put on our party hats for B2B After Dark with D's Keys Dueling Pianos! ?? A night of dueling pianos, great company, and all the song requests your B2B hearts desired! Whether you sang your heart out, clapped along, or lived your best life on the dance floor, it was truly a night to remember. ?????? Missed out on the tunes? Or want to relive the vibes? We’ve got you covered! Check out our Spotify playlist featuring all the songs requested and played at B2B After Dark: ?? https://lnkd.in/gynXBd2p Ready to keep the fun rolling? Tell us your favorite song from last night or your favorite B2B After Dark moment! ?? #MPB2B #B2BAfterDark #MarketingProfs #B2BMarketing #Networking #Community #DuelingPianos #WeKnowHowToParty
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We’ve officially turned networking up to 11 with the #MPB2B Block Party! ???? Forget boring business mixers—this was an all-out bash! Good food, great drinks, new connections, and yes, temporary tattoos to seal the deal! ????? Marketers came together to eat, drink, laugh, and make some unforgettable memories. We’re talking cocktails, tasty treats, and the kind of conversations that lead to real opportunities and friendships. ??? Whether you were grabbing a bite, rocking a new tattoo, or diving deep into B2B marketing talks, we loved having you with us! Who else thinks we should make block parties an official B2B networking staple? ??♀? Let us know your best moments from the night! ?? #MarketingProfs #B2BMarketing #MPB2B #Networking #Community #BlockPartyVibes #MarketersKnowHowToParty Kenda Macdonald Paul Ince Robyn Doty Corey Tarne Kathleen Gaines Bri Krantz
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A huge shoutout to our incredible #MPB2B team that don’t just make the magic happen—they are the magic. ??? From giving you the warmest welcomes to being the ultimate champions of badge scanning (seriously, there's some healthy competition going on for who gets the top scanner spot ??), these amazing pros go above and beyond to create an unforgettable #MPB2B experience. This is where dedication meets pure B2B passion. We couldn't ask for a better crew, and we’re beyond grateful for the energy, heart, and love they pour into every moment. A huge round of applause for these behind-the-scenes superheroes! ???? #MarketingProfs #B2BCommunity #Teamwork #B2BForum #Gratitude #TeamMP #WeAreMarketers #EventHeroes Brian Johnson Terra Gardner Kathleen Gaines Kim Midgette Jo Roberts Megan Cordero
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