Marketing Management Association

The Spring conference is in the books so it’s time to switch attention to the Fall conference. The submission deadline is approaching! Want to showcase your research or teaching innovations? Submit your work by May 31, 2025, for the MMA Fall Educators’ Conference! Don’t miss this opportunity to present in Las Vegas! https://lnkd.in/gzMMERkw

?? The MMA Awards Session! ?? We celebrated excellence in marketing education and research at the MMA Innovators Award and Best Paper Award session today! Congratulations to Ekpen Owie and Nabarun Ghose, University of Findlay, for receiving the Best Paper Award for "AI and Supply Chain Management: Uses and Concerns!" And a big congratulations to all Best Paper Award nominees! Your contributions are shaping the future of marketing.

?? The MMA Awards Session! ?? We celebrated excellence in marketing education and research at the MMA Innovators Award and Best Paper Award session today! Congratulations to Dr. Jimmy Peltier, University of Wisconsin Whitewater, for receiving the Marketing Innovator Award. In accepting his award, Jimmy provided these words of advice: 1. Seek out and enjoy the company of other researchers 2. Serve as a resource for others, including finding ways to help young scholars 3. Don't be afraid to let others be the lead author Thank you for all your years of service to the marketing discipline, James (Jimmy) Peltier!

Day 2 of the MMA Spring 2025 Virtual Conference is happening now! Our conference is in full swing, and today’s sessions feature more panel sessions, research, and the MMA Awards Session. Yesterday was packed full with great presentations, such as: ? Integrating How Students Study with How They Learn ? Teaching Faculty and Students to Use AI Responsibly ? The Impact of Reflection Essays on Marketing Students' Learning Outcomes ? Implementing Video Quizzes in the College Classroom ? The Emotional Blueprint of Social Media Here's just a sample of today's presentations: ? Marketing Data, Analytics, & Artificial Intelligence ? Classroom Management Strategies ? Sustainability in the Marketing Curriculum ? Integrating Sustainability into Marketing Curriculum ? AI and Supply Chain Management And there's so much more!

The MMA Spring 2025 Virtual Conference is underway! With 2 incredible days of thought-provoking discussions, research presentations, and networking with fellow marketing educators, our program is packed with insights to inspire your teaching. Thanks to Dalila Salazar, Conference Co-Chair, for welcoming our participants!

LAST DAY TO REGISTER! Looking for ways to elevate your marketing classroom? What’s working in marketing education today? Find out at the MMA Virtual Spring Educators Conference on March 20-21. Gain actionable insights and connect with experts. Register here, https://lnkd.in/gu2eqsgt.

Calling all marketing educators and researchers! The MMA Fall Educators’ Conference is back, bigger and better! ??Join us September 17-19, 2025, at Embassy Suites in Las Vegas. Special hotel rates available—book by August 24! https://lnkd.in/gzMMERkw

Why Attend the MMA Virtual Spring Educators Conference, March 20-21? ?? Cutting-edge marketing research ?? Networking with top educators ?? Engaging discussions on digital trends Don't miss out—register today! https://lnkd.in/gu2eqsgt

Master Teacher Competition – Are You In? Calling all outstanding educators! Compete for the title of MMA Master Teacher and share your best classroom practices with peers. Apply today and join us in Las Vegas! https://lnkd.in/gzMMERkw

??**30 Years of Excellence in Marketing Education!**?? Join us in Las Vegas for the 30th Annual MMA Fall Educators’ Conference! Expect top-notch sessions, engaging competitions, and unmatched networking opportunities. Submit your work by May 31, 2025, and register by August 31! https://lnkd.in/gzMMERkw