Marketing Evolution

Taking advantage of tech advancements Better, Faster, Less Expensive! ? This week in our marketing essentials blog series we cover why traditional marketing strategies are not producing the expected outcomes. ? Key Takeaways Covered in this Post:? - Media models assume everyone reacts uniformly to marketing efforts - Reconstructing privacy-compliant customer journeys is possible - Old marketing strategies: automated data to overcome outdated methods - The advantage of granular insights in today's media environment - Unlocking the power of generative attribution in modern marketing

This week in our Marketing Essentials blog series, we explore the various channel options for your marketing strategy. We'll examine six different media channels, highlighting their advantages and disadvantages, along with key factors to consider when selecting the right mix for your needs. https://lnkd.in/gmuPbNPT

Here are a few critical questions to consider about your current marketing measurement/attribution solution: Does it account for all traditional MMM and MTA features and benefits? Are placement details, unified views, and both online and offline touchpoints included? Can it handle multiple KPIs, including connecting Brand Equity to downstream sales impact? Does your provider leverage people-based data sets to ensure that your attribution is tailored to real audiences and personas, rather than broad categories? Is it economical? For example, is it cost-effective and ROI-producing annually, especially compared to consulting-heavy alternatives? With a SaaS solution, you should be reducing reliance on labor-intensive processes. How fast can you get up and running? Is your attribution provider offering top speed-to-value, with implementation and configuration completed in just 2 months? Is data intake automated, freeing your team to focus on insights rather than logistics?

In today's marketplace, the buying process is increasingly controlled by the customer. As marketers, it's essential to create targeted and personalized experiences to stand out among a sea of brands and advertisers. When we have a deep understanding of our ideal buyer, we can make more informed decisions about media choices, messaging, and timing. Understand the, "Steps to Find Your Target Audience" LINK TO BLOG: https://lnkd.in/gQGTD2kr

Explore how generative AI transforms marketing attribution, with insights, practical tips, and real-world examples. https://lnkd.in/guRYHq2f

Encore!!! We heard you and we are bringing the band back together for the performance that was standing-room only at Salesforce Connections this year! “Conquer Data Angst, Boost Ad ROI with Omni-Channel Attribution!” Performed this week on July 18th at noon EDT! Register here! -? https://lnkd.in/gQMJWJUt

Grateful to Salesforce for getting in back of what was a standing room only presentation recently in Chicago. Incredibly important content for performance marketers. Mark it on your calendar.

Grateful to Salesforce for getting in back of what was a standing room only presentation recently in Chicago. Incredibly important content for performance marketers. Mark it on your calendar.

Feeling anxious about data to improve marketing ROI?? Save the date - we have brought the band back together to reprise their high-demand Connections Conference presentation for an upcoming Salesforce webinar! As marketers, there are a lot of data sources that if cleansed, prepared, and applied efficiently, can help drive strategy. In this webinar, we’ll discuss gen AI omni-channel attribution secrets, showing how it’s simpler than you might think to unleash the power of data for unparalleled success. Join us to talk through how industry experts are using their data to ultimately drive sales. Register by visiting this link: https://lnkd.in/gpkSYWJ4

Feeling anxious about data to improve marketing ROI?? Save the date - we have brought the band back together to reprise their high-demand Connections Conference presentation for an upcoming Salesforce webinar! As marketers, there are a lot of data sources that if cleansed, prepared, and applied efficiently, can help drive strategy. In this webinar, we’ll discuss gen AI omni-channel attribution secrets, showing how it’s simpler than you might think to unleash the power of data for unparalleled success. Join us to talk through how industry experts are using their data to ultimately drive sales. Register by visiting this link: https://lnkd.in/gpkSYWJ4