Marketing Charts

Good morning and happy Friday! Here are a couple of insights from recent articles we've published: - Last year for the first time marketers in the US spent more on digital video and connected TV ads combined than on linear TV ads. Article: US Offline Media Spend in 2024 and the Outlook for 2025 Link: https://lnkd.in/eYeHuPHY Data Source: Winterberry Group - Programmatic audio buying is on the rise: 40% of marketers surveyed in the US expect to transact the majority of their audio budgets programmatically this year, up from 30% who felt the same way last year. Article: Programmatic Audio Ad Buying to Grow This Year Link: https://lnkd.in/emBN96iX Source: Comscore, Inc. Have a great weekend!

Good morning and happy Friday! Here are a couple of insights from recent articles we've published: - TikTok and Instagram have similar adoption patterns among American teens, with usage higher among girls than boys and also higher among Black and Hispanic than White teens. Article: The Latest on the Demographics of Teen Social Media Use Link: https://lnkd.in/eW3hhhzR Data Source: Pew Research Center - Where do you think Tech brands rank among the world's top 500 brands by value? While 4 of the top 5 brands are tech brands, the Internet & Software Industry doesn't even rank in the top 9 in terms of total number of brands in the top 500. However, Internet & Software brands account for an outsized 6.5% share of the top 500 brands' total brand value, good for the 5th rank. Article: Which Industries Are Most Heavily Represented Among the World’s Most Valuable Brands? Link: https://lnkd.in/eVKcDBwX Data Source: Brand Finance Have a great weekend!

Good morning and happy Friday! Here are a couple of insights from articles we've published this week: - Senior marketers are feeling confident about their data & insights capabilities, but their use of predictive analytics seems to have decreased, and their prescriptive analytics adoption remains low. Article: Marketers Still Have Work to Do on Their Data & Insights Capabilities Link: https://lnkd.in/eJTG2Zek Data Source: NielsenIQ - If you get direct feedback from a consumer in the US via a survey, it's more likely than not to be positive than negative feedback. If it comes in the form of an email, though, you might not be so lucky. Article: How Do Consumers Give Companies Direct Feedback about Good and Bad Experiences? Link: https://lnkd.in/eXQHe8fr Data Source: Qualtrics XM Institute Have a great weekend!

Good morning and happy Friday. Here are a couple of insights to end the week, from articles we published this week: - When asked to identify what they expect to be the primary role of the marketing function over the next 12 months, B2B CMOs were 20% more likely than average to say that it will be ensuring effective brand management, making it their top role. This group of respondents was also 8% more likely than average to cite delivering business growth as their top mandate. (Article link: https://lnkd.in/eSUhT6X4; Data Source: Merkle) - In a survey of more than 200 “client-side” enterprise and middle-market leaders with diverse responsibility for direct mail and other marketing channels, Winterberry Group found that 60% expect their 2025 direct mail spending to increase somewhat from last year (by 1-10%), while an additional 21% expect their spending this year to increase significantly (by more than 10%). (Article link: https://lnkd.in/ekT3_Ub2) Have a great weekend!

Good morning and happy Friday. Here are a couple of insights to end the week, from articles we published this week: - B2B marketers say that their top priorities to improve the results of their influencer marketing strategy are audience targeting/segmentation and measuring performance/ROI (Article link: https://lnkd.in/eXXUXrPs; Data Sources: TopRank Marketing, Ascend2) - The leading way by which CMOs in the US are seeking to increase brand trust in the face of privacy concerns is by promising not to sell their customers’ personal information. However, the proportion of CMOs reporting doing this has actually fallen over the past couple of years. (Article link: https://lnkd.in/esgVDAuB; Data Source: The CMO Survey) Have a great weekend!

Good afternoon and happy new year! We're going to start posting a bit here and there on LinkedIn this year, so here's a quick tidbit and link to a new article: 2024 was a big year for the WNBA (Women's National Basketball Association), and that's been reflected in Morning Consult's fastest-growing brands list, which placed the WNBA at the top of the list, based on survey data. Here's a link to our article: https://lnkd.in/e_bsbyWY

We're pleased to report that?Activate has partnered with us again to explore the latest trends in B2B demand gen. This is our 5th year partnering on the report, which has led to a wealth of valuable insights. This brief survey includes questions about KPIs, channels/tactics, content types, AI, and the future of demand gen. Please take the survey here: https://lnkd.in/eTUBxq-K Thanks for helping move B2B demand gen forward!