Marketing Career Advice

Marketing superpower: Finding new ways to say the same thing over and over It's not easy! Here are 3 frameworks I love ?? (that make this hard process a little easier) 1) Meta content Literally reference your past content from a new POV - Use your previous content as an example: - Ex: "Today, we're going to break down the hook I wrote on my post last week that got 673k impressions" (?? Tip: you don't need high production quality. Record a Loom screen sharing / talking through your ideas). -- 2) Unexpected combinations Show two distinct POVs on your past content - Ex: "Programmatic SEO: Haters vs Advocates" - Show the two very different sides of each - Think "Mac vs PC" style characters (The more contrast the better here) -- 3) Crowdsource someone's hot take Find an interesting analogy / story from your audience. Ex: Let's say the topic was repurposing content. - Hot take: "Marketers should have someone 100% dedicated to repurposing their content" - Add your POV + poll your audience ?? I wrote an AI prompt for you in the comments to try these! P.S. "Repurposing" your content is not cheating. It's good strategy. Your audience need to hear your message over and over and over again ?? P.P.S. I repurposed this post from ~3 months ago ?? Written with love (and sarcasm) by Mark P. Jung -- ?? Follow Authority for more marketing content. ?? Repost to spread the word.?

Organic social is the HARDEST job that looks "easy" Organic is H A R D. Coming from yours truly ?? Who writes A LOT of LinkedIn posts. Specifically... I wrote ~ 2,746 LinkedIn posts last year. I'm on track for 4,000+ this year. And it's definitely a CRAFT. ? 50% art, 50% science AND... 100% powers your Brand Moat ?? A moat you can still bet on btw. (with AI demolishing others) Sooo... When you hear someone diss organic (like Conan did Adam last night lol...) Point them to this POV by Warren Buffet ?? Buffet looks for "wide and long-lasting moats" It's a MUST for his major investments. ?? Why? 1) The moat protects your business from competitors. 2) The moat gives you pricing power. And pricing power is KEY. Its his # 1 lever to evaluate businesses on. Organic social powers THIS powerful cycle ?? Organic → builds your moat → creates pricing power. Just look at Buffet's portfolio rn: Coca Cola (400 million shares) See's Candies (100% ownership) Dairy Queen (99% ownership) ?? What's the common thread? All brands with BIG defensible moats. All brands where customers pay premium prices. Social powers THESE brand moats. Post by post. Day by day. ?? MY 0.02 FOR YOU Organic social isn't "less technical" than paid. It's just differently technical. Show your organic social peeps some love. It's wayyyy harder than it looks. I promise you ??? P.S. Did you watch the Oscars last night? I made sooo many memes... ?? Curse of a marketer haha Marketing brain is 24/7 Cant turn it off... — ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

You should own your WEIRD. Be 100% yourself. Why? Your personal brand is your superpower. ?? Quick story for you Early in my career I had a CEO say to me "Mark, stop with the jokes" "There's no room for humor at work" My biggest career mistake early on? Trying to fit THIS corporate mold - I used long complex words - I started emails "Dear..." - I censored myself I stopped using humor at work. I thought I needed to be more "serious" The irony of it all? The opposite was true. (Funny how that works ??) When I stopped "trying" and just was? My career grew soooooooo much faster. ?? So naturally... I ditched my suit for sneakers and SaaS. I started writing like I REALLY talked. Short. Choppy. Sentences. I brought my humor. Memes and all. Full send moi. ??? And it's been my superpower since. Are you feeling this? You're not alone. If I could go back I'd say: ?? Mark... Never give up your unique voice Never stifle your creativity Never try to "blend in" You should stand out You should bring your big ideas You should own your authentic voice ? Be the real AUTHENTIC you. ? Not the CORPORATE you. Good for your career. Better for your soul. Great for your life. Do YOU?? -- ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

Your customers have 99 problems. Your product ain't one. The fastest way to make your audience unsubscribe? Only talking about your company. And your tech. But so many B2B companies do this every day. Every LinkedIn company post starts with: ?? "We just shipped AI-powered..." ?? "We won ABC award..." ?? "We rank # 1 in..." Your role as a marketer is to be a storyteller. ?? Your stories lose power with "we." ?? But they gain power with "you." Here are 3 easy ways to reframe your company posts: 1) Your New Feature → Don't just announce your feature → Tell the problem stories it solves for your audience Most companies do this: ? "We are proud to announce AI-powered blah blah blah" ? Do this instead: You spend hours manually looking for content ideas. You research on your phone during family time. We get it. Creating new content is tough. You can do this in < 30 secs now. You just check AI ideas. Done. Get back to your family. ?? See the difference? Break down your product launch into multiple posts. Pick one emotion. Connect each post to it. Tell that story. With emotion. — 2) Your Award → Don't just announce your award → Connect to a value your audience care about Most companies do this: ? "We just won the Fast Company ABC award! Go us!" ? Do this instead: When you call us, we answer in 3 rings. Your time matters. That's why Fast Company awarded us ABC... We're pushing for 2 rings next year! To support you even better. ?? See the difference? Awards are a great way to showcase what you stand for. Pick one value your audience deeply cares about. Connect your WHY with why they should care. — 3) Your # 1 Ranking →Don't just announce your ranking. → Explain what it means for your audience. Most companies do this ? "We just earned # 1 ranking on G2, congrats us..." ? Do this instead: You can expect a 30% faster product experience! G2 recognized this advancement ranking us # 1 We know speed matters to you. We hear you. Our goal for you? Get every action <50ms. So you can get back to what you do. ?? See the difference? What will they benefit from now as a result of your win? Why did you win in the first place? Tell that story. → New funding you're investing to improve something? → More headcount to speed up their support? → A better product experience? — ? TLDR; Tell stories. Don't talk features. ?? Pin this quote from Seth Godin: → "Marketing is no longer about the stuff you make." → "It's about the stories you tell." The next time you start writing "We..." Stop. Put your storytelling hat on. Then start with "You..." Thx for coming to my Monday TED talk ?? (Jay Z + Linkin Park is still the best album btw) — ?? Follow Mark P. Jung for more marketing content. Helpful? ?? Repost to share!

Stop only hiring extroverts ? Why? ?? Quick story for you: I was torn between two candidates. Equal skills on paper. Equal drive. ??♀?PERSON 1 One dazzled in the interview. ??♀?PERSON 2 One was more reserved. Who do you hire? My execs ALL wanted person 1. The smooth talker who presented well. ??? Not me. I wanted person 2. The quiet high performer. My strategy for the decision: (Who proved to be my BEST hire that year) ?? 1?? Career journey Think about how they got here: Smooth talker → Natural advantages Quiet performer → Uphill battle The quiet performer? They have to overcome their: “Lack of interview presence” 2?? Performance reality check The quiet candidate likely had to: - Consistently overdeliver - Prove themselves time and time again - Outperform to overcome perception gaps And if they make it to the same level? They did it on results. Not charisma. 3?? Hidden depth If they've reached this stage without the gift of gab: - Their actual skills might be stronger - Likely a powerhouse behind the scenes (This 100% turned out to be true) 4?? Career progression What % of the smooth talker's success came from: - Acing interviews? - Negotiating in comp reviews? - Making great first impressions? The quiet performer? They earned it through raw output. 5?? Team balance Not everyone on your marketing team needs to be an extrovert. Marketing needs diverse personalities: - Creatives who thrive in quiet - Analytical minds - Deep thinkers ?? FRIENDLY REMINDER: In marketing? We're drawn to extroverts. The people who present well. But this can be a trap. Some of my best hires? QUIET INTROVERTS. ?? They might not light up a room. They will light up your performance ?? Look beyond the surface. Don’t get stuck in the “presents well” trap. Your best marketers can be introverts. Give people a chance ?? P.S. Agree? Disagree? Lmk your POV in the comments. — ?? Follow Mark P. Jung for more marketing content. Did this land with you??? Repost to share!

"What we do in Q1 echoes in eternity" Marketer: ... "I am Marketer Decimus Meridius" "Commander of the LinkedIn Armies" "Are you not entertained..." "by my projections??" ?? Have you felt this pain before? Merciless budget cuts? Then try THIS: ? Stop building decks ? Start building proof How I earned 8 figures of marketing $$$ (Without jumping through hoops) Most marketers do this... "Look at these case studies from other brands" "The ROI metrics from the report shows..." ? Stop you B2B gladiator. You're missing the most important step. Start here instead... 1?? TALK TO SOMEONE WHO'S DONE IT Don't present 3rd party data to your CFO: "This brand did X and it worked..." Go meet with that person. Get your own inside info. I met with 350+ GTM leaders in 2 years. Most people want to help you. DMs will take you far. Ask them things like: - What failed in the irfirst 90 days - What they'd do differently - Which metrics mattered 2?? TEST IT YOURSELF FIRST Once you get that insider info? Use it. Like this: At my signal, unleash... Scrappy ways to start NOW 1. Test with your personal brand 2. Find a partner to test with 3. Run a hackathon There's always a scrappy way. You don't need $100K to validate an idea. You need creativity + hustle. Then you... 3?? BRING YOUR OWN PROOF When you go to finance now? You're not telling them. You're SHOWING. (your own 1st party data) AKA: 1) Direct insights from teams who succeeded 2) Real results from your mini testing pilot 3) Specific learnings for YOUR market ?? TLDR for you; Good marketers present data. Great marketers create it. Stop building decks. Start building proof. "Strength, honor, and ROI" I salute you marketers ?? -- ?? Follow Mark P. Jung for more marketing content. Did you enjoy this? ?? Repost to share!

"Legal is always watching..." ?? ALWAYS... Marketing POV: Legal: "Red light..." ** Scanning for compliance issues ** "SECTION 4 PARAGRAPH 2 VIOLATION" "Unapproved social post without oxford comma" "Send in the troops!" ?? IYKYK lol ?? SO... How should you manage legal and finance? Two of my best quick tips for you ?? 1) For Finance: Never frame as "costs" → Frame as "investments" ? "Proposed marketing costs" ? "Proposed marketing investments" Everyone wants to cut costs. But everyone wants to invest more. Small psychology swap. Big difference. 2) For Legal: Don't go for "yes" → Go for "no" ? "Thoughts on this idea? Can we do it?" ? "Would you be opposed to X if we mitigate ABC risks?" (Classic Chris Voss negotiation technique) ?? Quick story for you I used to see Legal and Finance as the "fun police" Especially when they reviewed my campaigns. ** Sound of doll head turning slowly lol ** BUT... That was a big career mistake for me. Why? Because I created WAY more work for myself. Not investing in relationships early. The results after I changed my approach? → Better stakeholder relationships → Faster campaign approvals → Larger marketing budgets Plus I learned so much from their POV. Which made me wayyyy better at my job. ?? Remember: There are no "hacks" to replace real relationships. But you need to understand their POV. Be friends with finance. Be friends with legal. They're your friend. Not your enemy. P.S. Are you watching Squid Game 2?? I have sooo many memes incoming. No spoilers though. Promise ?? — ?? Follow Mark P. Jung for more marketing content. Did you laugh? ?? Repost to share!

Are you afraid to tell your CEO no? ??? You're not alone. Try this: First? ?? Quick story for you It's 11:07 PM. Your CEO slacks you: "I have an AMAZING idea. Let's launch this!" ?? You know it's not what your audience needs. You know it's just FOMO from a competitor. You know it doesn't fit your strategy. But... you're afraid to say no ?? Sound familiar? ?? Here's how I handle it: ?? 1. Create a "parking lot" for their ideas → Don't throw cold water on enthusiasm → Thank them for their creativity ?? 2. Refocus onyour current priorities "Love the energy! Here's what we're focused on now:" → Show how it aligns with audience needs → Highlight progress towards goals ?? 3. Explain opportunity cost "If we pivot to X, we might not achieve Y and Z" → Frame it around customer impact → Show trade-offs, not just "no" ??? 4. Build a backlog "Let's add this to our idea bank for Q3" → Treat it like sprint grooming → Revisit when/IF the time is right ? 5. Set clear review timelines "We'll reassess all parked ideas monthly" → Shows you're not dismissing, just prioritizing → Creates structure and expectations ?? If they push back? Give them the hard truth: Your best marketing has ONE clear POV. Not 5. Not 10. ONE. ?? Hey CEOs, Fiendly reminder for you: You hired great marketers. Trust them. Give them space to run their creative vision. ?? Hey Marketers, Get comfortable saying no. Establish your POV early and stick to it. You need to establish boundaries early on. Use THIS to help you do just that: ?? The "Power Law of Distribution" In your early startups days? → 80% of your growth will comes from ONE channel Brian Balfour + Peter Thiel said it best: ?? Peter Thiel from his book "Zero to One" “The kitchen sink approach doesn’t work. Most companies get zero distribution channels to work. If you get just one channel to work you have a great business. If you try for several but don’t nail one, you’re finished.?Distribution follows the power law." ??Distribution follows the power law: Most 8 figure ARR companies? get 80% of their growth... From? You guessed it. ONE channel. ?? When you find it? Double down and focus. Don't go wide with new ideas. PHEW, you made it this far. Congrats! -- ?? TLDR for you both; You need these 3 things to win: 1?? Psychological safety between execs and marketers 2?? Trust to take big swings (and sometimes miss) 3?? Freedom to push back on "ideas"that don't fit Build a culture where "no" isn't feared. It's actually valued. ??? Your brand will thank you for it. -- ?? P.S. Have you told your CEO "no" before? How did it go for you? -- ?? Follow Mark P. Jung for more marketing content. Helpful? ?? Repost to share!

Content is not for "leads." Content is how you earn trust. ?? Why? 97% of B2B are NOT buying. Only 3% are active. ?? The majority? Don't know your brand. Content is how they get to know you. ?? You need to make them: 1?? Know you 2?? Like you 3?? Trust you Trust is built on relationships. When you pitch too early? You hurt that trust ? ? Executives want leads. ? Your audience wants value. Play the long game. Focus on value. Value wins ?? -- ?? Follow Mark P. Jung for more marketing content. Agree? ?? Repost to share!

Your manager has a bigger impact on your mental health than your doctor. ?? 9 qualities you should look for in your marketing leader: 1?? Protects their team's time Great leaders know that deep work is crucial to creativity and productivity. Great marketing needs focus. Pro tip: create dedicated no meeting days. My fav? "No Meeting Wednesdays" 2?? Clear vision The best marketing leaders have a clear vision for the future of their organization. The vision needs to be a rallying cry that unites everyone. Bonus: they communicate this vision early and often. 3?? They know how to actually execute the thing too The best leaders have a deep understanding of their craft. They can get in the trenches as a player/coach. Pro tip: don't become a disconnected dashboard VP. (You should always be building something. Even if it's a side project that keeps your skills sharp. Marketing moves fast. Stay current) 4?? Makes work fun Great leaders know that work can be tough, but they make "fun" / "play" a key pillar of their operating charter. They celebrate successes, recognize growth, and make work feel like play. Your marketing culture will set the tone for everything. High-performing teams are built on trust and fun. Marketing is HARD. You need both to succeed. 5?? Data-driven but not at the expense of creativity Great leaders know how to balance data-driven decision making with creativity. Data should fuel creativity. They create a culture of grounding data in decisions. But allow for everyone to run tests and explore new territory. 6?? Always learning The day you stop learning in marketing, you die (metaphorically, anyways). Inspire your team to crave learning. Embed it in your marketing org's DNA. Teams that learn together win. P.S. Unlearning is equally important. What used to work back in 2020 may not work now. Never get attached to "we've always done it this way." 7?? Advocate for you The best leaders should be your biggest cheerleader. They should be your coach, advocate, and mentor. Pro tip: build a brag book of their accomplishments. (This can be as simple as a g-doc with metrics / timelines / and stories including customer feedback that adds color to their wins) 8?? Willing to take risks Great marketing leaders know that taking smart risks is the only way to win big. They encourage risk taking behavior, celebrate failure — specifically fail fast, fail forward — and share learnings across the entire company. 9?? They don't try to measure everything Marketing leaders who try to measure everything? Major red flag. See this? Run. Great leaders focus on what matters and use data to inform their decisions, not to micromanage their team. P.S. What would you add to the list? -- ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!