Marketing B2B Technology Podcast

"The problem we solve is how do you manage trillions and trillions of ad opportunities and find the right people to fill those ad spaces?” says David Nelson, Co-Founder and CEO. ?? Joining Mike on the Marketing B2B Technology Podcast, David gave his fully programmatic 101, talking the evolution of #adtech, advice for young marketers, the challenges in today's marketing landscape and, most importantly, how Limelight is looking to solve them. So, if you're a marketer looking to gain some extra pearls of wisdom for navigating the programmatic landscape look no further: https://lnkd.in/g2bs2vhq Thank you to Mike Maynard and Napier Partnership Limited for hosting such an important conversation! #Podcast #ProgrammaticAdvertising #LimelightInc #AdTech #Advertisers #Publishers #Technology #Marketing

"Nothing is boring if you can make it into a story that resonates."?Don’t miss the latest episode of the Marketing B2B Technology Podcast where Daniel Ruby from Nobl9 discusses how storytelling can make a traditionally "unexciting" product compelling and engaging. Mike Maynard and Dan talk about the importance of data-driven marketing, balancing brand building with lead generation, and innovative campaign strategies. Listen here: Apple: https://lnkd.in/gFdMyzbW Spotify: https://lnkd.in/gxwV77dp

Want to know how to engage your audience and generate leads through quiz marketing? Maxwell Nee, Chief Revenue Officer at ScoreApp, joins the Marketing B2B Technology Podcast to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Listen here: Apple: https://lnkd.in/gmkk8RWe Spotify: https://lnkd.in/gnmiA-P8

Struggling to find the time or resources for effective direct mail and gifting? In our latest episode of the Marketing B2B Technology Podcast, Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how they help simplify the process, helping you send the right gift to the right person at the right time. Listen now to discover how to elevate your marketing strategy without the hassle! Apple: https://lnkd.in/eMVv7pNS Spotify: https://lnkd.in/eSn8Y_B7 #DirectMail #CorporateGifting #MarketingMadeEasy #Podcast

Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification, joins the Marketing B2B Technology Podcast to share her expert insights on the strategic use of gated content throughout the buyer's journey. ? While gated content still plays a key role, Sophie emphasises the importance of knowing when and where to use it. By aligning your content strategy with the different stages of the buyer's journey, you can drive more effective results and engage your audience more effectively. ? ?? Listen now to discover how to optimise your content strategy across the funnel: Apple: https://lnkd.in/eA9atCM4 Spotify: https://lnkd.in/ej7vNGnz

Check out the latest episode of the podcast!

Listen as Jiquan Ngiam shares how Lutra AI can help you automate your workflows and boost your productivity! Don't miss the latest episode! ???

New podcast episode!??? Suzi Schweiger McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, talks about marketing in the industrial sector, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer marketing. Listen here: Apple: https://lnkd.in/esJ5UW2k Spotify: https://lnkd.in/eZv7f3ET

“Marketing and sales need to be closer together. The ultimate aim for both is to drive more customers and value for the brand. We need to focus on the customer’s needs, whether it’s through direct interaction or brand messaging.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, is the latest guest to join Napier's Marketing B2B Technology podcast. Listen here: Apple: https://lnkd.in/epXpvPjN Spotify: https://lnkd.in/ea3iUUQj

John Harrison, UK Managing Director and Global VP of Marketing at Schaffner is now part of TE Connectivity, joins the latest episode of the Marketing B2B Technology Podcast. In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning sales and marketing to strengthen the brand and drive sales. Listen to the podcast here: Apple: https://lnkd.in/epXpvPjN Spotify: https://lnkd.in/ea3iUUQj