Marketing B2B Technology Podcast

Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification, joins the Marketing B2B Technology Podcast to share her expert insights on the strategic use of gated content throughout the buyer's journey. ? While gated content still plays a key role, Sophie emphasises the importance of knowing when and where to use it. By aligning your content strategy with the different stages of the buyer's journey, you can drive more effective results and engage your audience more effectively. ? ?? Listen now to discover how to optimise your content strategy across the funnel: Apple: https://lnkd.in/eA9atCM4 Spotify: https://lnkd.in/ej7vNGnz

Check out the latest episode of the podcast!

Listen as Jiquan Ngiam shares how Lutra AI can help you automate your workflows and boost your productivity! Don't miss the latest episode! ???

New podcast episode!??? Suzi Schweiger McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, talks about marketing in the industrial sector, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer marketing. Listen here: Apple: https://lnkd.in/esJ5UW2k Spotify: https://lnkd.in/eZv7f3ET

“Marketing and sales need to be closer together. The ultimate aim for both is to drive more customers and value for the brand. We need to focus on the customer’s needs, whether it’s through direct interaction or brand messaging.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, is the latest guest to join Napier's Marketing B2B Technology podcast. Listen here: Apple: https://lnkd.in/epXpvPjN Spotify: https://lnkd.in/ea3iUUQj

John Harrison, UK Managing Director and Global VP of Marketing at Schaffner is now part of TE Connectivity, joins the latest episode of the Marketing B2B Technology Podcast. In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning sales and marketing to strengthen the brand and drive sales. Listen to the podcast here: Apple: https://lnkd.in/epXpvPjN Spotify: https://lnkd.in/ea3iUUQj

Masha Petrova, Ph.D., CEO of Nullspace, Inc., a simulation software company joins the latest episode of the Marketing B2B Technology Podcast to share her journey from aspiring astronaut ???? to engineering expert and marketing leader. Listen here: Apple: https://lnkd.in/eyQWK5vr Spotify: https://lnkd.in/eFZ89K46

Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, joins Mike Maynard on the latest episode of the Marketing B2B Technology Podcast. Xenia shares some great tips for repurposing content to extend its lifetime, discusses the challenges of achieving executive buy-in, and explores the potential impact of AI on social media marketing teams. Apple: https://lnkd.in/eeEcrwbe Spotify: https://lnkd.in/einaw86d

Don't miss the latest episode of the podcast! Apple: https://lnkd.in/eC7jpPhb Spotify: https://lnkd.in/evN7F9US

Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike Maynard for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises?the value of?measuring success based on metrics such as the customer lifecycle rather than just lead generation. Apple: https://lnkd.in/e2iVAeHd Spotify: https://lnkd.in/ehRZsg6K