Marketing-Accountability-Standards-Board

The FINANCIAL RETURN on CREATIVITY: Authors Scott Koslow, Shashi Matta, David W. Stewart and Maximilian Bauer believe that “a large impediment to the justification of content development activities and other marketing actions is an absence of the knowledge and skills required to understand how businesses operate, how marketing actions influence business performance, and how to translate marketing actions into financial projections and performance.” READ MORE: https://lnkd.in/gUJPtXHV #marketingcreativity #MarketingAccountability

Join us Friday,?Oct 25, Noon ET, for "eSports:?Opportunities for Brands"?with?Mike Wokosin, Adjunct Instructor of Marketing at The University of Iowa Tippie College of Business. Registration is?FREE!?Request your invitation from?[email protected]. Mike will review and lead a discussion on past, present, and future opportunities for brands within the quickly evolving marketplace of eSports. Growth and market expansion of online gaming titles, leagues, and teams have created an opportunity for a potential strategic fit within a brand’s sponsorship portfolio. Join brands and agencies in the discussion! More info: https://lnkd.in/gMvWN2fV #esports #esportsmarketing #marketingwebinars #MarketingAccountability

Sustainability and marketing share many similar challenges in demonstrating their importance. Neil Bendle, Associate Professor of Marketing at University of Georgia - Terry College of Business proposes that bringing the techniques of #marketingaccountability to #sustainability offers the promise of financially justifying investments that can drive better outcomes for people and the planet while providing a clear path to profitability. VIEW: https://lnkd.in/dXWnVZGd

We are saddened at the passing of Bruce Rogers, friend to MASB and champion of #MarketingAccountability. Here he is hosting the Forbes Marketing Accountability Forum at Forbes on Fifth in December 2017. He will be missed! TRIBUTE: https://lnkd.in/gKb6YusX

"Demonstrating the Value of Sustainability Investments" with Neil Bendle of UGA Department of Marketing TOMORROW Noon ET. FREE REGISTRATION. Request invite:?[email protected]. #MarketingAccountability provides a useful way to help demonstrate the value of investments in #sustainability. Sustainability and marketing share many similar challenges in demonstrating their importance. Bringing the techniques of marketing accountability to sustainability offers the promise of financially justifying investments that can drive better outcomes for people and the planet while providing a clear path to profitability. MORE INFO: https://lnkd.in/gDaf3wN4

MASB presents “Sponsorship Accountability:?A Roadmap for Sponsorship Marketing Success" –?recommendations to improve the accountability of sponsorships and identify practices that improve value, including a measurement approach that is independent, objective and marketer directed, along with guidance on mid-funnel ROO measures that make quantification attainable.? ORDER from AMAZON: https://lnkd.in/g5GzKXVN Topics include:?#brandstrategy and brand fit,?business case?and?contractual considerations,?#activation?&?#stewardship, #marketingmeasurement,?#eSports, and?#NIL Featuring Frank Findley, karen ebben, Ray Katz, Henrik Christensen, Mike Wokosin, Darin W. White, and the late great Tony Pace.

Neil Bendle from University of Georgia - Terry College of Business presents “Demonstrating the Value of Sustainability Investments.” FREE Registration!?Request invite from?[email protected]. DESCRIPTION: https://lnkd.in/gU_RSY9v #sustainability #marketingwebinars #MarketingAccountability

Marc Glovsky, Jorge Alagon and Graham Staplehurst of Kantar break down how "The Blueprint for Brand Growth" reveals growth accelerators that hold true for most brands and prove that penetration — the proportion of category buyers choosing a brand in a period — is strongly correlated with attitudes to brands. #brandgrowth #brandstrategy #MarketingAccountability https://lnkd.in/gyniNWnq