Marketing Accountability Council的封面图片
Marketing Accountability Council

Marketing Accountability Council

行业协会

BRONX,NY 360 位关注者

Reviving Marketing For a Changing World.

关于我们

Imagine a marketing world that doesn't intrude, but connects – a world where individuals feel respected, employees have fulfilling careers, companies build genuine trust, and consumers receive value.

网站
https://accountability.marketing
所属行业
行业协会
规模
2-10 人
总部
BRONX,NY
类型
个体经营
创立
2024
领域
marketing、branding、team building 、thought leadership 、Developing Marketing Accountability Standards、Education、Mentorship、Futurist 、Certification 和training

地点

  • 主要

    5827 Tyndall Avenue,

    Unit 2

    US,NY,BRONX,10471

    获取路线

Marketing Accountability Council员工

动态

  • Marketing Accountability Council转发了

    查看Amanda Hoover的档案

    Senior Correspondent @ Business Insider

    You've probably noticed that the streaming charges on your credit card statement are creeping up. Even though streaming companies are finally becoming profitable, they're raising prices and increasingly separating their content into different tiers — people who are willing to pay more get more. The days when we relied on Netflix as a cheap alternative to cable or Spotify as way to get the world's music in our hands for less than the cost of CD are waning. I wrote about how the economics of streaming are changing for Business Insider, and how we could streaming could become increasingly another industry separated by the haves and the have-nots. https://lnkd.in/gvwC6xJg

  • Marketing Accountability Council转发了

    查看John McCarthy的档案

    Opinion Editor at The Drum | + Comms and Publishing Strategy

    I put half a Friday into this badboy so get wired in. If you like it, do all the likey/sharey stuff.

    查看The Drum的组织主页

    183,619 位关注者

    In this week’s newsletter ?? ?? Publicis snatches Coca-Cola’s $700m US media account from WPP – Jen Faull looks at the pressure piling up on the UK holding company. ?? Unilever is going all in on influencers – As its new CEO boosts social spend to 50%, Sam Anderson questions where the money will be going. ?? Ads of the Week: Lewis Hamilton wins not one but two Ads of the Day, with one being a Ferris Bueller remake for Ferrari. ?? Can horror sell chicken? John McCarthy thinks Mother and KFC prove yes. ?? Tom Banks, creative editor:?Inside the World Creative Rankings 2025 latest. ??takes:?W+K reveals Capri revival strategy and Dana Hanna thinks you can appeal to Gen Z using boomers. #Newsletter #Marketing #Advertising #Brand

  • Marketing Accountability Council转发了

    查看Pranav Piyush的档案

    CEO @ Paramark | Marketing measurement that CFOs & CMOs trust

    I just saw a famous investor post on LinkedIn that paid social, ads and email campaigns are “dead” for B2B startups. Ugh. Whenever I see "X channel is dead" …I cringe. The channel isn’t your problem. Your creative is. Seriously… we have to stop thinking about this from a channel perspective. No channel is really “dead” or “alive” ?? It’s about what you put INTO your channels. The problem is that most B2B startups have terrible content to start with. A well-known investor just posted about this.... He said that paid social, ads and email campaigns no longer work for B2B startups. Instead, organic social, in-person events and using your CEO as chief marketer are the new things. OK… but if your organic works, or if your events work, how do you promote those things?? Ads, emails, and websites are a great amplifier of that content. Regardless of stage. And when you’re evaluating your marketing’s effectiveness, you have to look at it holistically anyway. How is it possible that your organic creative is great, but your paid social isn’t? That doesn’t make sense. What do I see? The best teams out there are taking content that works well on organic, and amplifying it with ad spend. Ads aren’t dead. Email isn’t dead. Website refreshes aren’t dead. Great creative is what works. Regardless of channel.

  • Marketing Accountability Council转发了

    查看Kim Hacker的档案

    Kill your "next steps" email | Ops @ Arrows ??

    22 AI notetakers. One sales call. Wildly different results. I tested nearly two dozen AI call recorders against the exact same sales call to find out which ones actually deliver useful, structured notes. The differences were bigger than I expected. ? Some captured every key insight and next step perfectly, making it quick to skim and digest. ? Others missed critical details or buried key information in walls of text. But the biggest takeaway? The quality was all over the place. ?? So, I put together a full breakdown covering: ?? Screenshots of the actual notes from each tool ?? How well they captured key takeaways, stakeholders, & action items ?? Which ones delivered actually useful, actionable notes for sales teams ?? A full video walkthrough breaking down each tool ?? Get the full guide: https://lnkd.in/g3hgQvDT

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  • Serious econometrics have gone into this research proving the "MoneyBall" bets in advertising are print, radio and podcasts, and TV; and I bet it doesn't line up with what you've heard near the marketing water cooler.....that's because, most people don't care enough to do better, learn more, expand their minds, BUT NOT YOU!! ?? You learn stuff and then build a plan and then launch into the future, rather than waiting for it to wash over you - GO GET IT! ??

    查看Joy Talbot的档案

    Senior Director of Economics at magic numbers

    Moneyball media channels: In this magic numbers case study, the latest effectiveness stats reveal they are radio & podcasts, linear TV, and… print! The movie Moneyball revolved around a strategy for winning at baseball invented by a guy called Pete Palmer. He saw that, in choosing the same sort of players as each other, typical baseball managers played it safe, and in doing so, ignored players that would otherwise have helped them win. This opened up an opportunity for a brave manager to do something different and end up top of the league. It’s a story for marketers as well as sports fans, because a marketing team that can pick media channels that work well but aren’t in demand has a distinct advantage. The chart above reveals these moneyball media channels using the latest effectiveness stats from Profit Ability 2 by Thinkbox with Ebiquity and GroupM. ? It has share of profit amongst the 141 businesses in the study on the x-axis, and share of total spend on the y-axis. ? Media channels that appear above the 45 degree line are fashionable. We’re spending more on them than we should given how profitable they are. ? Below the 45 degree line are moneyball channels, the choices that work, but don’t attract their fair share of spend. In the movie, some of the best picks made by Brad Pitt’s character, Billy Beane, were older players who’d been prematurely benched. And the analysis in the diagram shows the same thing is true for media channels. It’s radio and podcasts, linear TV, and, for the audiences that still read it, print, that are the moneyball channels of the post-covid era. If you want to be the expert with your media channels, try magic works course Scaling Up Works. It starts 29th April, read more: https://lnkd.in/e-vtepDp For questions or group bookings chat to Imogen via [email protected].

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