Marketing Accountability Council

The Future of Marketing Starts Today. Are you in? Join us https://lnkd.in/eWSmZSEF

You've probably noticed that the streaming charges on your credit card statement are creeping up. Even though streaming companies are finally becoming profitable, they're raising prices and increasingly separating their content into different tiers — people who are willing to pay more get more. The days when we relied on Netflix as a cheap alternative to cable or Spotify as way to get the world's music in our hands for less than the cost of CD are waning. I wrote about how the economics of streaming are changing for Business Insider, and how we could streaming could become increasingly another industry separated by the haves and the have-nots. https://lnkd.in/gvwC6xJg

I put half a Friday into this badboy so get wired in. If you like it, do all the likey/sharey stuff.

Ummmm....this chart (and research) doesn't look good, but the silver lining is, if you're bad at numeracy and literacy, these scores don't mean anything to you, because you don't get it ?? -- https://lnkd.in/gdgAPwQx for everyone else - this is a massive alarm bell ringing ??

Here lies the old marketing playbook—built on perception, buried by proof. The tactics that once ruled are now relics, while the future belongs to those who can deliver real value.

...oh wow!

I just saw a famous investor post on LinkedIn that paid social, ads and email campaigns are “dead” for B2B startups. Ugh. Whenever I see "X channel is dead" …I cringe. The channel isn’t your problem. Your creative is. Seriously… we have to stop thinking about this from a channel perspective. No channel is really “dead” or “alive” ?? It’s about what you put INTO your channels. The problem is that most B2B startups have terrible content to start with. A well-known investor just posted about this.... He said that paid social, ads and email campaigns no longer work for B2B startups. Instead, organic social, in-person events and using your CEO as chief marketer are the new things. OK… but if your organic works, or if your events work, how do you promote those things?? Ads, emails, and websites are a great amplifier of that content. Regardless of stage. And when you’re evaluating your marketing’s effectiveness, you have to look at it holistically anyway. How is it possible that your organic creative is great, but your paid social isn’t? That doesn’t make sense. What do I see? The best teams out there are taking content that works well on organic, and amplifying it with ad spend. Ads aren’t dead. Email isn’t dead. Website refreshes aren’t dead. Great creative is what works. Regardless of channel.

22 AI notetakers. One sales call. Wildly different results. I tested nearly two dozen AI call recorders against the exact same sales call to find out which ones actually deliver useful, structured notes. The differences were bigger than I expected. ? Some captured every key insight and next step perfectly, making it quick to skim and digest. ? Others missed critical details or buried key information in walls of text. But the biggest takeaway? The quality was all over the place. ?? So, I put together a full breakdown covering: ?? Screenshots of the actual notes from each tool ?? How well they captured key takeaways, stakeholders, & action items ?? Which ones delivered actually useful, actionable notes for sales teams ?? A full video walkthrough breaking down each tool ?? Get the full guide: https://lnkd.in/g3hgQvDT

How AI Search Gave Me the Wrong Answer—And Why You Can’t Trust It Blindly

Serious econometrics have gone into this research proving the "MoneyBall" bets in advertising are print, radio and podcasts, and TV; and I bet it doesn't line up with what you've heard near the marketing water cooler.....that's because, most people don't care enough to do better, learn more, expand their minds, BUT NOT YOU!! ?? You learn stuff and then build a plan and then launch into the future, rather than waiting for it to wash over you - GO GET IT! ??