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关于我们
Imagine a marketing world that doesn't intrude, but connects – a world where individuals feel respected, employees have fulfilling careers, companies build genuine trust, and consumers receive value.
- 网站
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https://accountability.marketing
Marketing Accountability Council的外部链接
- 所属行业
- 行业协会
- 规模
- 2-10 人
- 总部
- BRONX,NY
- 类型
- 个体经营
- 创立
- 2024
- 领域
- marketing、branding、team building 、thought leadership 、Developing Marketing Accountability Standards、Education、Mentorship、Futurist 、Certification 和training
地点
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主要
5827 Tyndall Avenue,
Unit 2
US,NY,BRONX,10471
Marketing Accountability Council员工
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Jay Mandel
Strategic Marketing Leader | Educator | Ethical Marketing Advocate
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Jacob Sanders
Marketer, Content Strategist, Musician/Composer, Audio Illustrator
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Issac John Valiyaparambil George
Digital Marketing Strategist | Growth & Performance Marketing | Brand & IT Transformation | 10+ Years Driving Business Success
动态
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Marketing Accountability Council转发了
You've probably noticed that the streaming charges on your credit card statement are creeping up. Even though streaming companies are finally becoming profitable, they're raising prices and increasingly separating their content into different tiers — people who are willing to pay more get more. The days when we relied on Netflix as a cheap alternative to cable or Spotify as way to get the world's music in our hands for less than the cost of CD are waning. I wrote about how the economics of streaming are changing for Business Insider, and how we could streaming could become increasingly another industry separated by the haves and the have-nots. https://lnkd.in/gvwC6xJg
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Marketing Accountability Council转发了
I put half a Friday into this badboy so get wired in. If you like it, do all the likey/sharey stuff.
In this week’s newsletter ?? ?? Publicis snatches Coca-Cola’s $700m US media account from WPP – Jen Faull looks at the pressure piling up on the UK holding company. ?? Unilever is going all in on influencers – As its new CEO boosts social spend to 50%, Sam Anderson questions where the money will be going. ?? Ads of the Week: Lewis Hamilton wins not one but two Ads of the Day, with one being a Ferris Bueller remake for Ferrari. ?? Can horror sell chicken? John McCarthy thinks Mother and KFC prove yes. ?? Tom Banks, creative editor:?Inside the World Creative Rankings 2025 latest. ??takes:?W+K reveals Capri revival strategy and Dana Hanna thinks you can appeal to Gen Z using boomers. #Newsletter #Marketing #Advertising #Brand
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Ummmm....this chart (and research) doesn't look good, but the silver lining is, if you're bad at numeracy and literacy, these scores don't mean anything to you, because you don't get it ?? -- https://lnkd.in/gdgAPwQx for everyone else - this is a massive alarm bell ringing ??
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...oh wow!
Woah, overlay your budget against where your audience is influenced. ?? ?? Fire Fishkin. Rand Fishkin where is this post?
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Marketing Accountability Council转发了
I just saw a famous investor post on LinkedIn that paid social, ads and email campaigns are “dead” for B2B startups. Ugh. Whenever I see "X channel is dead" …I cringe. The channel isn’t your problem. Your creative is. Seriously… we have to stop thinking about this from a channel perspective. No channel is really “dead” or “alive” ?? It’s about what you put INTO your channels. The problem is that most B2B startups have terrible content to start with. A well-known investor just posted about this.... He said that paid social, ads and email campaigns no longer work for B2B startups. Instead, organic social, in-person events and using your CEO as chief marketer are the new things. OK… but if your organic works, or if your events work, how do you promote those things?? Ads, emails, and websites are a great amplifier of that content. Regardless of stage. And when you’re evaluating your marketing’s effectiveness, you have to look at it holistically anyway. How is it possible that your organic creative is great, but your paid social isn’t? That doesn’t make sense. What do I see? The best teams out there are taking content that works well on organic, and amplifying it with ad spend. Ads aren’t dead. Email isn’t dead. Website refreshes aren’t dead. Great creative is what works. Regardless of channel.
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Marketing Accountability Council转发了
22 AI notetakers. One sales call. Wildly different results. I tested nearly two dozen AI call recorders against the exact same sales call to find out which ones actually deliver useful, structured notes. The differences were bigger than I expected. ? Some captured every key insight and next step perfectly, making it quick to skim and digest. ? Others missed critical details or buried key information in walls of text. But the biggest takeaway? The quality was all over the place. ?? So, I put together a full breakdown covering: ?? Screenshots of the actual notes from each tool ?? How well they captured key takeaways, stakeholders, & action items ?? Which ones delivered actually useful, actionable notes for sales teams ?? A full video walkthrough breaking down each tool ?? Get the full guide: https://lnkd.in/g3hgQvDT
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