Marketers Help Marketers

As promised, here’s the first post of Welcome 201—a 10-part series diving deep into welcome and onboarding sequences for SaaS! In this part, I cover: ?? How welcome emails differ across various types of SaaS ??What a welcome email must include to boost conversions ?? Key takeaways from brands like Upvoty, Pipedrive, Shopify, and Mailmodo Stay tuned for the next post on Thursday. And also a big shoutout to Mayank Kaushal for completely transforming my oddly aligned carousels this time! PS: I promised to launch a newsletter series with detailed insights on this topic (and a bit more of my rambling) if I hit 25 subscribers. I’m currently at 15 - but fingers crossed! ?? If you enjoyed this carousel and want more exclusive details delivered straight to your inbox over the next 10 editions, sign up for my limited-time newsletter. The link is below my name and picture on this post! ?? #emailmarketing #marketing #SaaS #saasmarketing

I have interviewed 500+ candidates to scale my marketing team at Simform from 3 to 30. 90% of the candidates lack these 10 basic interview time skills. 1?? Active listening - Many candidates fail to truly listen and understand the question being asked, resulting in incomplete or off-topic responses. - Active listening is crucial in effectively addressing the interviewer's concerns and demonstrating your comprehension. 2?? Answering to the point - Providing concise and focused answers is essential. Rambling or going off on tangents can make it difficult for the interviewer to assess your qualifications and suitability for the role. - Aim to deliver clear and direct responses that address the core of the question. 3?? Impact-oriented storytelling - Showcase your work by highlighting the impact you made rather than focusing solely on recognition or appreciation received. - Craft an elevator pitch that succinctly communicates the value you brought to previous roles or projects. 4?? Specificity in answers - Prepare thoughtful answers to common questions such as why you want to leave your current position or why you want to join the company. - Provide specific examples to support your statements and demonstrate your qualifications. 5?? Research and preparation - Take the time to research the organization and job description before the interview. Understand the expectations, responsibilities, stakeholders, and impact of the role. - Avoid asking questions that are already addressed in the description or can be easily found online. 6?? Balanced self-promotion with humility - Focus on the results and outcomes you achieved rather than emphasizing personal accolades. - Present a clear distinction between team vs individual contribution. 7?? Problem-solving ability - Candidates who fail to showcase their problem-solving skills may be ill-prepared for the dynamic nature of marketing work. - Be ready to answer scenario based questions. 8?? Attention to detail - Marketing requires careful attention to detail, whether it's proofreading content, analyzing data, or managing campaigns. - Candidates who overlook details (typo in resume') not meet the meticulous standards necessary for marketing success. 9?? Consistency in priorities - If you claim that money is not important, it may contradict your request for a significant salary hike. - Be clear about your priorities and align them with your compensation expectations. ?? Focus on the job content, not just the title - Don't get fixated on job titles. Understand the actual responsibilities and tasks involved. - Emphasize your skills and qualifications relevant to the role's content and requirements. Addressing these skills will improve your interview performance and boost your chances of securing the desired role.

If you like both marketing and podcasts, then this one's for you. This year, I've found some amazing (Indian) marketing podcasts, which you can check out too. These are my personal favorites. Feel free to explore any/all of them. 1. The 10Xer Club Podcast: The 10Xer Club hosts unfiltered episodes where Harinder Singh Pelia interviews senior marketing pros from across the industry. Through this podcast, you will get insights from experiences of senior marketers on all things - Omni-channel strategies - Choosing an agency - Positioning a brand - Hiring great talent - Career moves 2. Flamcast: Flamcast by Flam has emerged as one of the fastest growing marketing podcasts, mainly on YouTube. It does a deep dive on all things marketing, tech and brand experiences with marketing leaders. Flamcast, hosted by Nidhi Kohli Nandode is great for - Understanding strategies behind the success of the most memorable campaigns - Gaining perspectives from the top CMOs and marketing leaders - Learning how brands are leveraging creativity and tech 3. Wired In: Wired In by Saanand Warrier is probably a dark horse on the list. But the insights from guests on the show are quite incredible. Ideal for marketers who - Want to get a sneak peek of the agency/advertising world - Are seeking out learnings from successes of founders and entrepreneurs - Appreciate depth and are curious about how things work 4. Ctrl + Alt + Marketing: Ctrl + Alt + Marketing by Marketers Help Marketers is India's only podcast focused on marketing careers. Mita Mandawker has done a great job here, bringing forth raw & real experiences of marketers like never before. This podcast will give you insights on - Advice on how you can get ahead in your marketing career - The wins/failures/learnings of C-level marketers, mainly from startups - Navigating change in jobs and managing stakeholders at work 5. GrowthX Inner Circle: This isn't exactly a marketing podcast, but one where you will learn about product, strategy and growth from startup founders and CMOs. GrowthX? Inner Circle involves in-depth conversations where you'll learn about how a business operates. Long episodes, yes. But each episode packs in a lot of value. If you found this post helpful, consider sharing it with other marketers. If you know of more amazing podcasts, drop their names in the comments! (Links to all podcasts are in the comments)