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Most conversion-tracking horror stories start with mismatched numbers and end in misalignment, mistrust, and missed quarters. ???? Google Ads shows 15 conversions. MetaBase, just 5. Salesforce? Something else entirely. And with every discrepancy, confidence in the data and the decisions it drives starts to erode. It’s probably a tagging issue, someone says. Or maybe a delay in the CRM sync. But without a single source of truth, every decision becomes a guess; over time, those guesses start to pile up. ?? Reports lose credibility, budget reviews become awkward, and teams stop trusting each other before they stop trusting the data. Suddenly, attribution isn't just a data problem. It’s a trust problem. That’s exactly what was happening inside a mid-stage B2B SaaS company. The team had Salesforce, HubSpot, and Zapier, but they lacked clarity or confidence in their data. They tried solving it internally, but they didn’t have an internal expert to fix this.?Since time was running out, ? they couldn’t afford to wait weeks to hire. Another missed quarter meant more wasted spending and shaky attribution. That’s when they reached out to MarketerHire and connected with Divya Kumar Sharma, one of our key account managers. Divya listened and helped the team understand the real problem: inaccurate tracking and a fragmented marketing data ecosystem. And what they needed wasn’t just a conversion tracking fix. They needed a full systems thinker who could see the flow from beginning to end. That meant reframing the request: not a conversion tracking specialist, but a marketing automation specialist. ??Divya got to work using MarketerMatch?, our custom-matching process, to find Ann from our pool of marketing experts. Why Ann? ?? Ann had exactly the kind of experience most marketing leaders? wish they could find in one person - at a global cloud storage company, she served as Head of Marketing Science, where she: ?? Built and maintained marketing performance dashboards in Tableau and Snowflake ?? Identified funnel drop-off points and improved CVR by 37% QoQ ?? Built multi-touch attribution and incrementality models to optimize budget allocation (improved CAC by 2.3x) ?? Integrated Salesforce with marketing systems to improve sales-marketing alignment At a high-growth food tech startup, she: ?? Identified and fixed tracking gaps that led to a 20% revenue lift ?? Managed and optimized Salesforce data pipelines for accurate attribution ?? Led deep-dive funnel analyses to improve lead scoring and pipeline forecasting Ann had seen and solved this exact problem before. Divya presented Ann to the Growth marketing leader and set up a scoping call to asses fit and alignment. By the end of the call, Ann was hired to: ??? Audit and rebuild the attribution logic ?? Clean up the data flow across Salesforce, HubSpot, and Google Ads. If you’re still making high-stakes decisions on low-confidence data, how long can that last????

Writing a great Marketing Manager job description isn’t just about listing tasks—it’s about attracting the right talent. A well-crafted JD not only helps you find marketers with the right skills but also ensures they align with your company’s vision and culture. Get it wrong, and you’ll waste time filtering through mismatched applications—or worse, make a hire that doesn’t fit. From vague job expectations to overloaded requirements, many companies fall into common traps when writing JDs. But a strong, clear job description sets the foundation for a successful hire. ?? Our recent blog post breaks down how to create a Marketing Manager job description that works—plus, real-world examples of companies that got it right (and the impact it made). Check it out here: https://lnkd.in/gtjUgecf

This CEO helped thousands of home service business owners expand. Driving growth was what he did best. His own company’s marketing? That was supposed to be covered by an agency handling execution and an internal marketer on retainer. Ads were running, content was flowing, and SEO was in motion. But when the reports came in, something was off. ?? Lead volume and pipeline growth were both declining. ?? Ad spend was climbing, but conversions weren’t. ?? The biggest red flag? The marketer on retainer had quietly scaled back to just 2-4 hours a week. No one was adjusting targeting, testing new ad formats, or leading strategy. That’s when it hit. The strategy wasn’t failing because of a lack of effort; it lacked leadership. Now, the CEO—who wasn’t a marketing expert—was forced to put it all together himself, which distracted him from higher priorities. An event was coming up in a few weeks and if things didn’t turn around, this wouldn’t just be a slow quarter. It would mean: ?? Wasted ad spend. ?? Empty seats. ?? Lost revenue. That’s when he contacted MarketerHire and connected with Beth Ann Walker, one of our key account managers. She had seen this before: high-growth companies with the right pieces but no one to connect them. “What’s your non-negotiable?” Beth Ann asked. The CEO didn’t hesitate. “I need someone who can take control. Not wait for instructions.” His requirements were clear: ? Corporate marketing leadership: Someone who had owned pipeline, revenue, and ROI—not just ad performance. ? Hands-on execution: HubSpot, landing pages, Meta, LinkedIn—no guesswork, just action. ? Daily campaign optimization: Lead volume was low; real-time adjustments were non-negotiable. ? Agency & paid media management: The agency was still in play. The new hire had to justify spend and push for results. ? Clear, insight-driven communication: The CEO needed answers, not more questions. ? Immediate availability (1-2 weeks): The Nashville event was weeks away—no time for a slow ramp-up. ? Fast execution in an AI-driven world: Deliverables in days, not weeks. With these in mind, she knew exactly where to look. Using MarketerMatch?, our custom matching process, she filtered through a curated network of top-tier marketing leaders to find Adam. His track record spoke for itself: ?? Scaled marketing for a global SaaS brand, increasing MQLs by 40% ?? Managed multi-million-dollar paid media budgets while keeping CAC efficient ?? Built event marketing strategies that drove measurable revenue impact ?? Led teams, agencies, and strategy for high-growth companies Beth Ann sent Adam's profile over. One call later, the CEO was sold and hired Adam. What about you? Who’s ensuring your marketing is not only moving but also, moving in the right direction?

Master the art and science of modern email marketing with industry leaders in this exclusive webinar series with MarketerHire and GetResponse. From strategy and copywriting to automation and optimization, each session is packed with actionable insights to help you drive engagement, conversions, and revenue. ?? Session 1: Top 2025 Email Marketing Trends, Insights, and Benchmarks? → Discover valuable insights, surprises, and best practices from an in-depth analysis of this past year's email performance data. ?? Session 2: How to Build Automated Email Campaigns That Print Money → Learn proven strategies and must-have workflows to engage, convert, and monetize your email list while you sleep. ?? Session 3: Rented vs. Owned Audiences: The Hidden Risk Behind Your Marketing Strategy → Discover why relying on social media and third-party publications is risky and how you can start building and nurturing your audience through email. ?? Hosted by Carlos Gil and Scott Strand ???, join these information-packed webinars featuring other top email experts like Michael Barber, Michaela Alexis, and more! Don't miss out—register now: https://lnkd.in/gn6wvqUp

?? Growing a mobile app in 2025 isn’t just about getting downloads—it’s about ensuring users stay, engage, and convert. With acquisition costs rising and competition tougher than ever, the right app marketing tools can mean the difference between thriving and getting lost in the noise. From ASO and paid ads to retention and analytics, we’ve rounded up the best tools to help you optimize every step of the user journey. ?? Find out which tools can take your app growth to the next level: https://lnkd.in/gfBdYijU #AppMarketing #GrowthStrategy #Retention #FreelanceMarketing

A global B2B brand invested $30K monthly in paid media without a clear ROI. They ran campaigns across Google and LinkedIn to reach decision-makers in North America, Europe, and APAC. The dashboards looked solid. ? Leads were flowing in. ? Engagement was high. ? Marketing was generating interest. On the surface, everything looked great—until leadership asked which campaigns were driving revenue. Like many fast-moving companies, their analytics setup evolved. Adobe Launch handled tagging, and GA4 collected data. However, without Google Tag Manager, they could not track which campaigns generated revenue. Marketing was bringing in MQLs, but once those leads moved into the sales pipeline, they became invisible. Sales couldn't prioritize high-intent prospects, and marketing couldn't optimize campaigns for revenue impact. This wasn’t just a reporting glitch. It was a $30K-per-month blind spot that disconnected marketing, sales, and leadership. They had a paid media agency managing execution, but as the company’s needs grew, the agency lacked the bandwidth to manage larger, more complex campaigns. With no internal team ready to take over, they had no choice but to part ways, leaving them without a team in just weeks. And with plans to scale from $30K to $50K per month, the real danger wasn’t just performance. It was pouring an extra $20K into campaigns with no clear ROI. They needed an expert fast, so they connected with Megan Campbell, a Key Account Manager at MarketerHire. On the consultation call, they were crystal clear about what they needed: ?? A paid search and LinkedIn expert with experience in high-growth B2B brands. ?? Someone who could step in immediately and ensure a smooth transition before the agency exited. ?? A specialist who had scaled large ad budgets efficiently without hand-holding. Megan tapped into MarketerMatch?, our custom matching process, to find Alex, a B2B Paid Search Marketer from our pool of pre-vetted experts. Alex wasn’t just an expert but someone who had already solved this exact challenge at multiple high-growth companies. ?? At a leading email marketing platform, he managed $150K/month in Google Ads, increased user acquisition by 21%, and lowered CPL by 22%. ?? At a fintech company specializing in equity management, he handled a $500K/month Google Ads budget and increased ROAS from 78% to 180% in one year. ?? At a cybersecurity firm, he scaled a $500K/month Google Ads and $200K/month LinkedIn budget, helping drive $100M in ARR. ?? At a global tech leader, he launched display ads targeting high-value accounts, improving lead quality and boosting conversion rates by 111%. Megan set up an initial consultation call, and the B2B company was impressed. They’re ready to onboard Alex as soon as the agency steps back in early April. If your agency disappeared next week, would your paid campaigns survive?

We get it. You tried paid search before. It didn’t deliver. Or maybe you’re spending a lot and wondering why the ROI isn’t where it should be. The problem? It’s usually not the platform. It’s the strategy. Last week, the Omni Lab team partnered up with MarketerHire to discuss "How to Build a Profitable Paid Search Strategy." Here were some of the takeaways: 1.) Focus on high-intent keywords, not low-intent; product category + capability-based keywords 2.) Product categories that aren't well defined should force you to bid more on what people want to "do" with your product vs. the category keywords itself. 3.) Most times, you have too many keywords in your account. It's the old 80:20 rule. 80% of the value is likely coming from 20% of the keywords so cut the fat and max out impression share on what's working first before expanding. 4.) Pipe in offline-conversion data with conversion value attached to feed quality signals to the platform so you don't just optimize for the lowest cost per lead. 5.) Despite the type on LinkedIn, LLMs still make up a fraction of the searches, and ever since Google has released AI Insights, Google Search traffic is up 21.6% according to SparkToros data. If you want to look at the deck, we dropped it into the comments.

A Swedish B2B SaaS company grew fast, but poor design kept slowing them down. ? They tried a sleek, on-demand design subscription service. Its fast turnaround and unlimited revisions seemed like the perfect solution. But… within weeks, something felt off. The designs came back generic, lacking any sense of brand identity. Every request became an exhausting loop: revise, re-explain, repeat. Instead of saving time, they spent more time fixing bad designs than focusing on strategy. Meanwhile, their marketing projects stalled.? They needed visuals now, not weeks from now. Something had to change.? Then, they remembered Michelle. Months earlier, they had needed a Product Marketer to help them: ? Educate their audience ? Grow their user base ? Improve retention MarketerHire matched them with Michelle in just three days. She joined the team within two weeks and was invaluable within months. Now, looking at their design problem, they had to ask: ?? If MarketerHire could find the perfect Product Marketer, could they do the same for design? It was worth finding out. They booked a call with Nicolas Alber, one of our key account managers.? Nicolas listened, asked the right questions, and understood exactly what they needed: ?? A design assistant to handle ?? Ad creatives ?? Graphic design ?? Email templates ?? Landing page designs He used MarketerMatch—our custom matching process designed to quickly connect companies with pre-vetted experts—to find the right fit. Nicolas identified a design assistant with: ? 3 years of experience ?? Motion design & light video editing ?? Short-form content skills (reels, product showcases) The company moved forward with our one-week free trial and hired the designer right after. How much time and energy is your team spending fixing, instead of creating?

Struggling to make TikTok work for your business? It’s not just about posting random videos—it’s about strategy. This guide provides 15 high-impact TikTok content ideas and a structured system for streamlining content creation. Read it here ?? https://lnkd.in/gjhBu9zn #TikTokMarketing #ContentStrategy #SocialMediaGrowth

Did you miss our webinar on building a profitable paid search strategy? No worries—you can catch the full recording on YouTube! Jonathan Bland and ???Jason S. from Omni Lab joined us to break down the key elements of a successful paid search approach, including: ? How to determine if paid search is the right fit for your business ? The core pillars of a holistic strategy ? Identifying high-intent keywords that drive results ? Using micro-conversions to optimize performance If you're looking to maximize your ROI and rethink your paid search strategy, this is a must-watch. Check it out here: https://lnkd.in/gaCxvhnX #PaidSearch #DigitalMarketing #MarketingStrategy