Marketer Tips

Don't let feedback wreck your masterpiece. Credit: Famous Campaigns

It’s sad to see that so many founders still believe marketing is about tricking people into buying. Marketing is all about showing the right message to the right person at the right time. Credit: theandreboso on Twitter/X

Is THIS the future of marketing? ?? First Barbie, now WICKED. These marketing teams are setting new standards. Here's how WICKED nailed it: 1. Teasing us – It's first teaser dropped 9 months ago – Consistent BTS content on Insta and TikTok – Mastered the art of leaving their fans wanting more 2. Brand collaborations – Collabs with Stanley, H&M, Starbucks, Robinson's etc – Ariana & Charlie XCX gave us a WICKED Brat Summer – R.E.M launched an iconic WICKED range 3. OOH campaigns – Cities across the world have been painted green – Greenwich has become Green Witch (literally) – Pop-up "Wicked Lounges" in major cities 4. Perfect timing – WICKED capitalised on Halloween month – They've given fans two opportunities to dress up – Become Glinda and Elphaba in Oct and Nov From their brand collabs to their OOH campaigns... WICKED is everywhere. Just marketing is NO longer enough. It’s about building a community. It’s about becoming a cultural moment. What do you think? Are you watching WICKED this weekend? __ Like this post? ?? Reshare it so other people can see the power of building a community Credit: Mischa Collins

9-Step Process to WRITE HIGH-CONVERTING COPY: DETERMINE YOUR OBJECTIVE Identify what you want your copy to achieve: Buy something? Sign up? Schedule a call? Whatever it is, figure it out, and everything you do will revolve around it. DO RESEARCH Next, understand your target. Find out their: Likes Dislikes Fears Ambitions Pain points Goals Objections STRUCTURE IT Now, create an outline for your copy. Choose a framework that fits your copy type (ad, email, landing page): AIDA FAB PAS BAB PASTOR SLAP WRITE By now, you have the framework. Just fill in the blanks. A good rule: write as much as you can. Don't worry about editing or trimming yet. We'll handle that later. TAKE A BREAK After your first draft, your brain will be fried. You need to recalibrate. In order to do that, you can: Hit the gym Get lunch Grab a coffee Take a walk Play with your kids EDIT Your copy is good, but now it's time to make it great. Here's how: Remove unnecessary parts Simplify words and sentences Break sentences into words Break paragraphs into sentences Format for easy scanning Repeat these steps as needed. PROOFREAD Great, the copy is done! Now, check for errors. For best results, do it three times: Use an online grammar checker. Ask someone else to review it. Read it yourself and check again. PUBLISH Not much to do here besides hitting send. Just double-check everything before doing so. TEST After your copy is published, keep improving it. How? Test different elements like headlines, subject lines, leads, body copy, offers, CTAs, angles, USPs, and big ideas. See what works and double down on it. Happy writing!

Products = Boring Services = Boring Outcomes = Amazing People care about themselves, not you. They want something. You get paid if they think you can give it to them. So: 1. Sell the outcome 2. Prove that you can deliver it That's all of copywriting and marketing, whether you're writing a CTA or building an entire campaign. It even applies to your career, where you get hired and promoted if your company thinks you can deliver good outcomes in that role. Sell the outcome they want. That's how you get what you want. Credit: Tim Stoddart

Nothing is more important than your mental well-being...

As simple as that. The strength of the team is each individual member. The strength of each member is the team. Image credit: Simon Sinek

Don't let feedback wreck your masterpiece. Credit: Famous Campaigns

A creative and a growth marketer walk into a campaign meeting... It's like watching a game of charades. Where everyone's blindfolded. And speaking different languages. What usually happens ?? Growth: "We need a high-converting landing page" Creative Director: "They want a new BRANDED experience" Designer: "Make it minimalist, got it" Leadership: "Why is there no form above the fold?" Why? Because... ?? Growth speaks in: → CAC payback period → Conversion rates → ROI metrics VS ? Creative speaks in: → Visual hierarchy → Brand guidelines → White space And somewhere in the middle? Your marketing gets lost in translation. That’s the “Creative Divide” That’s why you need Creative Strategy. Because they know great marketing isn't just about data. Or just about creative. It's about bringing both together. One one car roof. Speaking the same language. ??? Credit: Motion (Creative Analytics)

Here are two really exciting announcements from Buy with Prime shared at #AmazonAccelerate. My video explains why I'm so bullish on Buy with Prime for DTC online stores, now even more so due to Buy with Prime 1) expanding payment options starting with PayPal and 2) extending the functionality of the Buy with Prime app for Shopify so that customers can purchase items with and without Prime in one checkout. Learn more here: https://lnkd.in/g62rixjS #Ad