MARKETECH APAC

Endowus worked with Twilio to implement various security measures to safeguard its ecosystem and comply with regulations. In particular, the platform needed an advanced verification solution to mitigate the increasing risks associated with bot sign-ups and fraudulent activities. Deepak Sarda, chief technology officer at Endowus, said, “We are constantly reviewing the security and privacy concerns facing our clients today, and it’s essential that we do all we can to mitigate these risks for them." Meanwhile, Robert Woolfrey, vice president of communications for APJ at Twilio, commented, “With the right tools in place, there’s no longer a need to compromise security for quality – you can engage your customers immersively, meaningfully, and securely all at once. We’re proud to have partnered with Endowus to achieve this.” #customerengagement #security #verification ------ --[Conferences] Our ????????'?? ???????? ???? ?????????????????? series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the ?????????????????? ?????????? ???????????? ???????? and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for ???????? ???????????? ???????? and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

Monarch Networth Capital Ltd’s new campaign highlights the cycle of financial dependence passed down through generations of women and the need for financial education to break it. Vaibhav Shah, managing director at Monarch Networth Capital Ltd., said, “This Women’s Day, our campaign is a call to action—to educate, encourage, and enable women to take charge of their finances and secure their futures.” #marketing #financialeducation #india ------ --[Conferences] Our ????????'?? ???????? ???? ?????????????????? series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the ?????????????????? ?????????? ???????????? ???????? and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for ???????? ???????????? ???????? and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

After his term at Wavemaker Singapore as managing director, Zachary Lim has been appointed as head of IPG Mediabrands Singapore. Leigh Terry, chief executive officer of IPG Mediabrands APAC, said, “His proven track record in driving client success and fostering a culture of excellence aligns perfectly with our ambitions for the network.” #marketing #leadership #singapore ------ -[Conferences] Our ????????'?? ???????? ???? ?????????????????? series is in full swing for 2025, and will be held in the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the ?????????????????? ?????????? ???????????? ???????? and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for ???????? ???????????? ???????? and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

Riddled with easter eggs only OG ‘bunnies’ of the K-Pop ensemble will spot, the ‘So Fresh So Clean’ laundromat--done by The Coca-Cola Company and WPP's OpenX, led by Ogilvy Singapore--is a pop-up experience where you can upcycle your old jeans into brand new NewJeans with exclusive RFID patches that unlock personalised messages from NewJeans. Nikhil Panjwani, regional ECD at Ogilvy Singapore, sums it up, “This campaign from Coke lives at the intersection of fandom, Y2K fashion, collectible tech and a good ol’ pun. Who knew doing?laundry could be so uplifting?” #marketingcampaign #fanengagement #kpop ------ --[Conferences] Our ????????'?? ???????? ???? ?????????????????? series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the ?????????????????? ?????????? ???????????? ???????? and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for ???????? ???????????? ???????? and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

?? From engagement to efficiency—AI is the bridge. ?? AI continues to transform brand experiences by delivering personalised interactions and optimising operations, helping brands exceed customer expectations and stay competitive. We are thrilled to have Home Credit Philippines’ Chief Marketing Officer, Sheila Paul, as our opening keynote speaker at the upcoming What’s NEXT in Marketing conference series in Manila! This is her third year in joining us, and she will be sharing her expertise on how AI can elevate customer experiences and drive operational efficiency. Join us on 26-27 March 2025 at Shangri-La The Fort, Manila for ‘What’s NEXT in Marketing: Philippines 2025’! Secure your spot now and discover the future of marketing! REGISTER HERE: https://lnkd.in/gM8DDApk #WhatsNEXT2025 #WNPH2025 #Marketing #PhilippinesConference

Developed with Talented.Agency, each Britannia Marie Gold biscuit has been redesigned to match the dimensions of the target from Avani Lekhara’s gold-winning performance at the Paris 2024 Games. Siddharth Gupta, general manager for marketing at Britannia Industries Limited, said, “Avani’s achievement exemplifies what Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history.” Javaad Ahmed and Teresa Sebastian, creatives at Talented, emphasised, “This campaign not only celebrates a pioneering athlete and furthers intersectional feminism but also highlights the under-represented sport of air rifle shooting.” #marketing #brandredesign #india ------ --[Conferences] Our ????????'?? ???????? ???? ?????????????????? series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the ?????????????????? ?????????? ???????????? ???????? and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for ???????? ???????????? ???????? and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

MARKETECH APAC's latest webinar alongside Braze equipped marketers with transformative insights and strategies to meet evolving customer expectations--from leveraging real-time data insights to optimising omnichannel marketing efforts--in order to adopt a holistic, customer-centric mindset to remain competitive. Ranya Arora, senior strategic business consultant at Braze led the discussion on the latest trends in customer engagement and how these strategies can help brands in their engagement strategies amidst a constantly changing online environment for consumers. Meanwhile, industry leaders Dian Paskalis of Cove, Jogent Emmanuel Tan of Domino's Pizza Philippines, Rajesh Grover of Kanmo Group, and Caroline Wee of Loob Holding (Tealive) shared their insights and advice on cross-platform engagement, addressing common challenges and effective strategies for seamless implementation across multiple channels. #WhatsNEXT2025 #CustomerEngagement2025 #marketingwebinar #asiapacific

According to the Asia Video Industry Association 's report, 90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos and user-generated content. "We believe this is a call to action for advertisers to leverage the unique advantages of premium OTT,” Louis B., chief executive officer of AVIA, said. Vidio's Hermawan Sutanto and True Digital Group's David Sky expressed their commitment to providing premium OTT services. #marketing #advertising #connectedtv ------ -[Conferences] Our ????????'?? ???????? ???? ?????????????????? series is in full swing for 2025, and will be held in the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the ?????????????????? ?????????? ???????????? ???????? and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for ???????? ???????????? ???????? and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

As more brands seek to limit carbon emissions across their businesses, including marketing, Broadsign and Scope3 have teamed up to expand the depth and precision of available DOOH emissions data. David Fischer, general manager of global adtech platforms at Scope3, said, "Broadsign’s expertise, insights, and extensive inventory data are helping us refine our DOOH carbon measurement modeling to shed more light on the medium’s impact.” Meanwhile, Bryan Mongeau, chief technology officer at Broadsign, commented, “As companies look to implement more sustainable practices, reducing ad campaign emissions will be an area of increasing focus, and our collaboration with Scope3 provides a strong foundation to support this demand.” #carbonmeasurement #dooh #advertising ------ --[Conferences] Our ????????'?? ???????? ???? ?????????????????? series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the ?????????????????? ?????????? ???????????? ???????? and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for ???????? ???????????? ???????? and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

Introducing the MOST INNOVATIVE SEARCH AGENCY OF THE YEAR ?? Is your production agency setting new benchmarks in creative execution? This award honours agencies that push storytelling, production quality, and content innovation to new heights, delivering compelling visuals that captivate audiences and drive business success. Showcase your team's impact in shaping the future of search! Will you take centre stage? Antler ? Arcis Communications ? AsiaPac Digital ? Lime Digital Asia ? Commas PR Sdn Bhd ? Dastmyer SEO ? EON Group ? GO Communications ? LocaliQ Australia & New Zealand ? Mutant Communications ? Public Media Solution ? SEO Hacker ? Supple Digital ? The Egg Company ? Weave Asia ? To learn more, please visit their respective websites here: https://lnkd.in/gMbRPwB6 NEXT AWARDS INDONESIA 2025: Early Bird Submission Deadline: 14 APRIL 2025 NEXT AWARDS PHILIPPINES 2025: Early Bird Submission Deadline: 6 MAY 2025 NEXT AWARDS MALAYSIA 2025: Early Bird Submission Deadline: 4 JULY 2025 NEXT AWARDS SINGAPORE & ASIA PACIFIC 2025: Early Bird Submission Deadline: 5 AUGUST 2025 #NEXTAwards2025 #awardsmarketing #awards #marketing