Market Defense

Amazon’s Cyber Week 2024 shattered records, delivering jaw-dropping sales and unforgettable beauty moments. Market Defense’s Amazon Cyber Week 2024 Beauty Report reveals the brands, products, and stats that defined the season’s most competitive shopping event. Here’s some of the highlights: ? Cyber Monday 2024 = History Made: The busiest online shopping day ever, driving $41.1 billion in sales (8.2% YOY growth). ? Amazon’s Reign Continues: Amazon captured 33% of all shopping, online and in-store, with 34% of shoppers purchasing beauty & personal care products. ? TikTok : Stormi Steele of Love & Marriage: Huntsville hosted TikTok’s biggest livestream ever, driving $2.15M in sales And soooo much more! Our report dives deep into fragrance, haircare, skincare, and makeup, spotlighting the top sellers, rising stars, and beauty icons & innovators that took over shopping carts. ?? DOWNLOAD THE REPORT: https://lnkd.in/eEZ3JNMz ??

Building a high-performing Amazon business isn’t just about listing products—it takes strategy, execution, and the right team. But is building an in-house team the best approach, or is there a more cost-effective way to scale? Our latest analysis breaks down the real numbers behind managing Amazon internally vs. partnering with an expert team. From hiring and training costs to operational expenses and time-to-execution, we uncover the factors that impact your bottom line. The real numbers: ? It can take up to a year to recruit, train, and optimize an internal Amazon team—slowing down growth. ?? A fully built in-house team can cost over hundreds of thousands per year before seeing results. ?? Marketplaces move fast—brands need the agility to scale without delays. ????????’?? ?????? ?????????????? ???????? ?????? ???????? ??????????? ???????????????? ?????? ???????? ???????????????? ?????? ???????? ??????. ?? https://lnkd.in/e8B4y-3T #marketdefense #amazon #amazonagency #beautybrand #beautyindustry #Beautybusiness #amazonbeauty #agency

?????? 5 ?????????????? ???????????? ???????? ???????????? ?????? ???????????? ???????????? ?????????????? #1: ???????????? ???? ???????????? ???????????? ???????? ???????? ???????? ?????? ???????? ???? Managing Amazon?& other marketplaces for a fast-growing beauty brand?isn’t a one-person job. Even the?most Amazon-savvy internal teams?struggle to juggle SEO, advertising, inventory, and content— leading to missed opportunities and burnout. ???3 ways successful brands avoid Amazon burnout: ???Prioritize high-impact tasks?– Focus internal resources on brand strategy, not day-to-day execution. ???Leverage external expertise?– Partner with specialized teams to handle complex tasks like ad management and inventory forecasting. ???Automate where possible?– Use smart tools to optimize pricing, PPC, and fulfillment. ?? ?????? ???????????? ?????????????? ??????????: We become an extension of your team,?bringing the expertise, bandwidth, and execution needed to scale without overloading your internal resources.?Whether you need help optimizing advertising, managing operations, or enforcing brand control, we provide?seamless support that integrates into your team’s workflow. ???Where is your team stretched too thin? Let’s talk! ?? https://lnkd.in/ef9hS6Nv #marketdefense #amazon #amazonagency #beautyindustry #beautybrand #marketplaces #ecommerce #amazonbeauty

We're proud to be a sponsor of ???????????? ?????? ???????????????????? 2025! ?? This event brings together top beauty leaders for real conversations about the challenges and opportunities shaping the industry. Looking forward to insightful discussions and fresh perspectives. #BeautyBizRoundtable #BeautyIndustry #MarketDefense #MazurGroup #BeautyBrands #BeautyBusiness

We’re excited to welcome Aimee Gonzalez as our new Director of Business Development at Market Defense! Aimee’s journey in beauty started in 2008, training as a hairdresser in Miami Beach. But while she loved the industry, her passion led her beyond the chair and into the business side of beauty. For the past 16 years, she has worked with some of the most prestigious professional haircare and medical-grade skincare brands, understanding how critical it is to protect their business. As she transitioned away from salon life, she had the opportunity to work closely with distributors and their teams, building strong relationships that have lasted throughout her career. These connections have grown with her—many of the people she worked with early on are now leaders in their own right, just as she has continued to evolve in her role. “???? ???????????? ??????????????, ???? ???????? ???? ???? ?????????? ???????????????? ???????????? ???????????? ???????? ???????????? ???????? ?????? ?????????? ????????????????, ???????????????? ?????????? ??????????, ????????????????????, ?????? ???????????????????????? ?????????????????????? ???????????? ????????????,” says Aimee. Aimee’s expertise aligns perfectly with our mission: we grow the world’s best beauty brands on Amazon and other marketplaces. Globally. In her role, she will be connecting with brands to explore how Market Defense can support their marketplace growth. “??’???? ?????????? ???? ???????????? ?????????????? ?????????????????? ?????? ???????????? ?????? ???????? ???????? ???????????????? ????????????, ?????? ?? ???????????? ?? ?????????????? ???????????? ?????? ???????????????????? ?????? ?????? ???????? ?? ?????????? ???????????? ???????? ???????? ????????????.” Thinking about launching on Amazon? Connect with Aimee Gonzalez—she’d love to help you strategize your next steps. #MarketDefense #AmazonStrategy #PrestigeBeauty #BrandProtection #BeautyIndustry #BeautyIndustry #BeautyBrands #haircarebrands #Skincarebrands #amazon #employeespotlight

DIME Beauty Co, co-founded by Master Esthetician Baylee Relf and formulations expert Ryan Relf in 2018, has been recognized in BeautyMatter's FUTURE50 2025 list. The brand is projected to achieve a full-year revenue between $50 to $75 million in 2025 and plans to expand into 1,413 offline distribution points, including a notable partnership with Ulta Beauty. DIME's commitment to clean, luxurious, and effective skincare has fueled its transition from a direct-to-consumer model to a successful omnichannel strategy. Learn more about DIME: https://lnkd.in/eyuwy6mT Join the DIME team in NYC on April 3 at FUTURE50: https://lnkd.in/ehp6e9n9 Andreina Gutmann, Head of Marketing at DIME shares her advice on what's critical when launching a brand below ?? #BeautyMatter #FUTURE50 #F50Brand #nycevents #beautyconference

? Celebrating Beauty Industry Excellence! ? A huge congratulations to the incredible leaders recognized in CEW (Cosmetic Executive Women)’s 2025 Achiever Awards! This prestigious honor celebrates visionary executives shaping the future of beauty, and we’re especially thrilled to see Carrie Gross, Co-Founder & Chief Creative Officer of Dr. Dennis Gross Skincare, among this year’s honorees. ???? Carrie’s dedication to innovation, education, and skin health has helped build Dr. Dennis Gross Skincare into a global powerhouse, and we’re proud to work with a brand that continuously raises the bar in the industry. We also want to recognize Melis del Rey, General Manager, Health & Beauty, U.S. Stores, Amazon Beauty, for being named to this esteemed list! At Market Defense, we love being in the Amazon Beauty space because of leaders like Melis who are shaping the future of beauty on the platform. Congratulations to ALL the 2025 Achievers, Gamechangers, and Lifetime Achievement Award honorees, including leaders from Amazon, The Estée Lauder Companies Inc., Procter & Gamble Beauty, L'Oréal, Sol de Janeiro, Unilever, and more—a truly inspiring group driving the future of beauty. Join us in celebrating these game-changers who are redefining the beauty landscape! ?? #CEWAchieverAwards #BeautyLeadership #MarketDefense #DrDennisGross #AmazonBeauty #CEW2025 #BeautyIndustry #Amazon #CEW #BeautyBrands #Beauty

?? Celebrating the Future of Beauty! ?? Congratulations to the BeautyMatter Future50 winners—brands that are redefining the beauty industry and shaping what’s next! ?? From groundbreaking innovation to game-changing strategies, these trailblazers are leading the charge into 2025 and beyond. Market Defense is excited to celebrate these visionaries and their impact on the beauty industry! We’ll be at the Future50 event and would love to connect! If you're attending, reach out to Vanessa Kuykendall, ?????????? ???????????????????? ??????????????, or Aimee Gonzalez, ???????????????? ???? ???????????????? ?????????????????????? —we’d love to hear more about your brand and what’s ahead for you. ?? What future beauty trends are you most excited about? Drop a comment below! ?? ???????? ?????? ???????? ????????????????: AKT London ALLIES OF SKIN Ami Colé AMOUAGE BondiBoost Bushbalm Skincare by/ rosie jane Caldera + Lab COSMED Danessa Myricks Beauty DIME Beauty Co Divi epres Essence Makeup Eva NYC Formula Fig GROWN ALCHEMIST IMAGE Skincare? indē wild Innersense Organic Beauty Kayali Fragrances Les Secrets de Loly Live Tinted Luna Daily Madison Reed MAISON LOUIS MARIE Maёlys Medicine Mama Medik8 Milani Cosmetics MONDAY Haircare MYAVANA Naked Sundays SPF Novos Oak Essentials ONE/SIZE Phlur Rael RANAVAT Saie Salt & Stone Sculpted by Aimee Seen Soko Glam Beachwaver Co. The Rootist U Beauty Veracity Vyrao Wonderskin #Future50 #BeautyInnovation #MarketDefense #BeautyBrands #Ecommerce #BeautyIndustry #beautymatter #skincare #haircare #frangrances #future50

Who You Work With Matters The beauty industry has changed drastically over the years, and I’ve had a front-row seat since 2008. One thing that hasn’t changed? Success comes down to who you trust to build and protect your brand. Amazon isn’t just an option anymore—it’s a reality. Whether your brand is already there or trying to navigate what’s next, you need the right strategy without unnecessary overhead. Let’s connect. Your brand’s future on Amazon starts with the right conversation. Market Defense

? A big win for our client, slip? ! ? Congratulations to slip? for being named one of WWD Beauty Inc’s 2025 100 Greatest Hair Products of All Time! ?? Their Back to Basics Skinny Scrunchies were recognized for their innovative silk design, helping to prevent creasing and breakage while delivering results customers love. Since launching in 2023, they’ve quickly become a standout favorite and one of Slip’s top-selling products. We love seeing our partners earn well-deserved recognition—congratulations again to the slip? team! #SlipSilk #WWD #BeautyInc #HairCare #Ecommerce #MarketDefense #Haircare #beauty #beautybrand #haircarebrand #slip