MarketCast

Focusing solely on pre-testing scores when measuring advertising is only looking at half the picture. How do those scores translate to breakthrough once your ads go live? In MarketCast's latest study, we've proven that every 4-point pre-testing score increase leads to a 16% lift in Message Memorability, a 15% lift in Ad Likeability, 12% in Brand Memorability, and 6% in Ad Memorability. Why is this important? A highly resonant ad can increase consumer sales, retail visits, and web traffic by up to 5%. Read more about how to drive better results from your campaign here: https://hubs.li/Q02TGddj0

Priceline's Lianne Sheffy joined us at Advertising Week to share strategies for making the Priceline brand and its ads break through with audiences. "There is so much misattribution in [the travel] category...you really have to focus on making your brand look distinctive and different. For that, we lean on not just our tone or the problem-solution construct, but also our distinctive brand elements, like Kaley Cuoco, our celebrity spokesperson." Discover how MarketCast Brand Effect empowers brands like Priceline to measure and optimize their ads for maximum impact: https://hubs.li/Q02TrMjB0

We're in full swing at Advertising Week New York! MarketCast’s Amy Fenton led an unforgettable panel of experts, exploring the power of ad resonance and how to achieve maximum ad breakthrough. - KnotSimpler's Josh Chasin emphasized the need for brands to create highly resonant ads to overcome shrinking impressions. - Perry Essig weighed in from the creative side, sharing how successful ad concepts (like "Skittles' Taste the Rainbow") can evolve over the years without losing impact. - From Nissan Motor Corporation, Paloma Stephens highlighted how they make the car the star of the campaign, while balancing consistent brand cues and celebrity spokespeople. - Lianne Sheffy of Priceline discussed the importance of tailoring ad content to different platforms—Priceline, for example, often focuses linear TV ads for families, and social media ads to spark travel wanderlust in Gen Z. Big shoutout to our amazing panelists for crushing the stage at Advertising Week New York!

Do you even remember my ad? Join MarketCast tomorrow (Oct 8) at Advertising Week New York, where Amy Fenton leads an all-star panel with Paloma Stephens (Nissan Motor Corporation), Lianne Sheffy (Priceline), Josh Chasin (KnotSimpler, Inc.), and Perry Essig (Independent). They're diving into the secrets of ad resonance and what makes creative truly unforgettable. Click for full session details: https://hubs.ly/Q02SlK6p0

Marketers are racing to leverage AI for faster, more cost-effective ad research across formats and platforms. Julian Highley, MarketCast's SVP of Data Science, reveals how we're transforming ad testing by placing the consumer's voice at the heart of our AI models. Click to read: https://hubs.li/Q02R-MVV0

With TV impressions spread thin and audience attention at a premium, creating ads that resonate is more important than ever. Join us at Advertising Week New York on Tuesday, Oct. 8, where MarketCast’s Amy Fenton, Nissan Motor Corporation’s Paloma Stephens, Priceline’s Lianne Sheffy, Advertising Research Foundation (ARF)’s Josh Chasin, and Creative Director, Perry Essig, will dive into blending ad memorability, reach, and impact to deliver real results. Check out full session details here: https://hubs.li/Q02RQx2-0

We are excited to welcome David Halas to the MarketCast team as SVP of Sports & Live Events. With a rich background in research and over 10 years of experience in sports and sponsorship management, Dave will be managing our sports rights holders, live events properties, and sports media clients. Before MarketCast, he helped develop the research and consulting business and led brand sponsors at Nielsen Sports. Welcome, Dave!

We had a great time at today's Advertising Research Foundation (ARF) Creative Effectiveness Conference panel discussion, where we chatted about blending AI with human insight to drive more impactful ad campaigns and breakthrough results. Led by MarketCast's Tina DeSarno, industry experts Leigh Baker of Six+One and Josh Goldfinch, MBA of PayPal shared their perspectives on how AI is being used in the creative process, the potential risks involved, and why human responses are still needed for ad testing. We're excited to see where this evolving landscape will take us next! P.S. We enjoyed some delicious espresso creations at the MarketCast Launch Bar, complete with a fun, flavorful twist. See you at Happy Hour for some espresso martinis!

Launching today: MarketCast Ad Effect Express, a powerful new ad testing solution that combines proprietary AI with real human survey insights. Unlike other AI ad testing tools that rely on "synthetic audiences" and prioritize speed over quality, MarketCast delivers fast, accurate ad predictions while capturing the nuanced opinions of real people. Learn more about MarketCast Ad Effect Express: https://hubs.li/Q02R5x1t0

Fuel up with a latte that will leave a lasting impression at the MarketCast Launch Barista Bar at the Advertising Research Foundation (ARF) Creative Effectiveness Conference. After the event, join us for happy hour with a fabulous espresso martini to gear up for the David Ogilvy awards. Don't miss our session, Predicting and Perfecting Ad Breakthrough, on Thurs (Sept. 26) at 1:00 PM, featuring PayPal's Josh Goldfinch, MBA and Six+One's Leigh Baker, plus MarketCast's own Tina DeSarno. Click for more details: https://hubs.li/Q02QQrjd0