MarketCast

With less than 80 days until Super Bowl LIX, the race is on for brands to produce creative that scores big with audiences. From emotional storytelling to laugh-out-loud humor, we’re sharing key lessons learned from past Super Bowl ads to help you craft a game-winning strategy. Read the full story: https://hubs.li/Q02Z3CZc0

A celebrity spokesperson can elevate your advertising strategy—but how do you choose the right one? Join MarketCast’s Jenna Lauer and Ford Motor Company’s Mala Pearson, MBA at TMRE December 4 as they uncover strategies for selecting the perfect face for your brand. Full details here: https://hubs.li/Q02YLsNN0

Women’s sports have taken center court like never before—from the record-breaking WNBA (Women's National Basketball Association) draft to standout performances at the Olympics. MarketCast data reveals that more fans are subscribing to streaming services just to watch women’s sports—and they’re willing to pay more to access it. As this passionate fanbase continues to grow, discover how it’s reshaping the streaming landscape and driving subscriber growth: https://hubs.li/Q02Yc-Fd0

?? Bringing some spice to the Advertising Research Foundation (ARF)! MarketCast's Tina DeSarno and The Wendy's Company's Stephanie Lancaster showcased how Wendy’s used predictive analytics and in-market measurement to launch its bold new “Saucy Nuggs” campaign. With a social-media-inspired, food-forward creative style, the campaign hit big with younger audiences and saucy chicken fans alike. “Anything is Saucible” and, with MarketCast, anything is measurable! #AdTesting #ARF2024 #MarketCast #AdMeasurement #Wendys

What's the secret sauce for The Wendy's Company's highly resonant ads? Don't miss our session on Wednesday (Nov 13) at the 2024 Advertising Research Foundation (ARF) Marketing Analytics Accelerator, where MarketCast's Tina DeSarno and Wendy's Stephanie Lancaster will reveal how Wendy's used a saucy mix of advertising creative and research to win with young chicken nugg fans. More info here: https://hubs.li/Q02XV1-70

The 2024 World Series was one for the books, and the Los Angeles Dodgers weren't the only ones hitting it out of the park. From Capital One, The Farmer's Dog, Chewy, and more, check out MarketCast's breakdown of the ads with the biggest breakthrough from the World Series: https://hubs.li/Q02XnRG70

Join The Wendy's Company’s Stephanie Lancaster and MarketCast’s Tina DeSarno at the 2024 Advertising Research Foundation (ARF) Marketing Analytics Accelerator next week! They’ll serve up insights on using AI to predict ad performance and share new, innovative techniques to measure what really resonates with Wendy's fans. Don’t miss out on these flavorful insights. Read the full session description here: https://hubs.li/Q02WRX0H0

No tricks, just treats!????MarketCasters from our New York, Los Angeles, and Indianapolis offices went all out this Halloween with pumpkin painting, spooky trivia, tasty treats, and a fang-tastic costume contest!

In a world where AI has the power to rewrite advertising rules, one question stands out: can it truly predict if an ad will win or lose with audiences? At the 2024 Advertising Research Foundation (ARF) Creative Excellence Conference, we sat down with top brand and agency minds to explore how AI is shaping ad creation, forecasting success, and measuring impact. Check out what we learned: https://hubs.li/Q02WjRc40 Big thanks to Leigh Baker, Josh Goldfinch, MBA, and Tina DeSarno

Gatorade and Delta Air Lines are the WNBA (Women's National Basketball Association)'s most recognized sponsors, according to the annual Sponsor Breakthrough Study from MarketCast and Sports Business Journal. ? 50% of fans identify Gatorade (the league's oldest partner) as the league's official sports drink, while rookie partner Delta achieved an impressive 42% awareness after joining in August. ? Michelob ULTRA has also tripled its awareness level since 2022. ? Despite being a heavy NBA TV advertiser, PepsiCo's Starry struggled to remain memorable with WNBA audiences, dropping three percentage points year over year. Stay tuned for more insights from our deep dive into sponsor breakthrough data across 450+ brands across 13 professional sports leagues. Click here (paywall alert) for SBJ's full recap! https://hubs.li/Q02W9nZd0