MarketCast

Fandom isn’t just for celebrities and superheroes—it’s every brand’s secret weapon. Whether you sell sneakers or software, the goal is the same: turn customers into passionate, lifelong brand fans. MarketCast’s latest insights reveal the playbook for Brand Fandom—where unforgettable customer experiences meet smart, targeted advertising. The best brands don’t just sell; they spark something bigger. Ready to build Fandom for your brand? Start here: https://hubs.li/Q03bLbs50 Featuring: Chick-fil-A Restaurants, Walmart, The Home Depot, Lowe's Companies, Inc., Samsung Electronics #BrandFandom #Marketing #MarketCast #ConsumerInsights

AI is transforming advertising research, but not all AI research tools are created equal. MarketCast’s head of data science, Julian Highley, put our Audience AI to the test, analyzing movie trailers across genres to see if we could predict audience intent. See how we did: https://hubs.li/Q03blCvx0

Women’s sports aren’t just winning on the field (and court)—they’re winning in brand loyalty too. New MarketCast research, featured in Ad Age, shows that fans of women’s leagues display strong sponsor affinity, often outpacing their counterparts in men’s sports. ? 75% of NWSL fans say they’re likely to try products from official league or team sponsors—outpacing MLS (64%) and major leagues like the NBA (43%) and NFL (40%). Read more on Ad Age (paywall alert!) and stay tuned for more exciting insights! https://hubs.li/Q03b6FX20

As we celebrate Women’s History Month, the momentum behind women’s sports has never been stronger. Increased media coverage, social buzz, and unforgettable performances from the likes of Caitlin Clark are fueling fan engagement like never before, and big-name brands are playing to win. ? New MarketCast data shows NWSL sponsor breakthrough surged nearly 10% in 2024 vs. 2023, with Nike leading as the most-recognized sponsor (55% awareness) and Amazon making a strong debut at 49%. Check out the full story on The Measure (paywall alert!) and stay tuned as we track sponsor awareness trends across more leagues: https://hubs.li/Q039Xqt90

Great ads don’t just reach—they resonate. ?? It’s not about being loud. It’s about being unforgettable. Ad Resonance turns a fleeting 30 seconds into lasting impact. If you’re dropping millions on an ad campaign, why gamble? Measure for resonance. Maximize impact. Own the moment—and the memory. Learn more: https://hubs.li/Q039Ln_Z0

Quick-service restaurants served up more than meals in 2024—they delivered clever ads packed with flavor, fun, and memorable moments. Subway took a bite out of the competition with "Cookie Re Hit," a deliciously strong ad with big branding. Runner-up Panera Bread highlighted fan favorites and Arby's delivered the meats. Check out the full lineup: https://hubs.li/Q039tN0n0

From fizzy favorites to refreshing innovations, 2024's soft drink ads brought energy, creativity, and a splash of fun to every screen. Gatorade (PepsiCo) stands atop the podium with "It Hasn't Changed," a nod to their classic ads of yesteryear with the same inspirational vibes. PepsiCo's new soft drink, Starry Lemon Lime, came out as a strong second, and Keurig Dr Pepper Inc.'s Fansville close behind. Click to read more: https://hubs.li/Q039dRVH0

Marriott Hotels has stepped up its sports sponsorship game, and National Football League (NFL) fans are taking notice. MarketCast’s latest Sponsor Breakthrough study reveals an impressive 9% jump in fans recognizing Marriott as an official league sponsor—coinciding with its "Fanbassador" campaign featuring Jason Kelce, exclusive Marriott Bonvoy NFL experiences, and a bold media strategy in 2024. Read more about Marriott’s winning playbook here: https://hubs.li/Q038qJ5c0

Premium pours and creative storytelling defined 2024's liquor ads, as brands raised the bar with campaigns that celebrated craftsmanship and elevated experiences. Crown Royal Whisky (Diageo) took the top spot with an ode to summer, "Whiskey Desire," while Bailey's Irish Cream (Diageo) showed off its skills for its chocolate liqueur and Johnnie Walker (Diageo) told a compelling story. Check out the full lineup: https://hubs.li/Q038d6L20

The canned cocktail craze reached new heights in 2024, offering beer drinkers a refreshing alternative. Twisted Tea (The Boston Beer Company) claimed the top spot with "Four Refreshing Flavors: Go Down Smooth," followed by The Mike's Hard Lemonade Company in second, with White Claw (Mark Anthony Group) rounding out the top three. Read more here: https://hubs.li/Q037-w3S0