Marketbridge

Marketing mix modeling (MMM) offers a clear view into what’s really working. By measuring the impact of every dollar spent, you can make confident, data-driven decisions to optimize your budget. Explore a detailed MMM example here: https://hubs.la/Q03crdr40

What sets high-growth sales teams apart? We took a deep dive into the strategic priorities and operating rhythms of B2B SaaS sales and revenue operations leaders. This report is packed with clear insights and actionable takeaways you can put to work right away, including: - The key differences between three sales team archetypes: Steady Builders, Market Contenders, and Growth Leaders - The core attributes that define high-performing sales organizations - The essential building blocks to reach your next stage of growth - Five high-impact priorities every sales leader should focus on Download the report to see how your team stacks up: https://hubs.la/Q03crh0K0

We’re thrilled to welcome Bob Ray to our Board of Directors! Bob’s deep expertise will be invaluable as he provides strategic guidance on our organic and inorganic growth priorities, helping us expand our unique focus on aligning scaled consulting and marketing services rooted in data and technology. Read the full announcement (https://hubs.la/Q03ch_0x0) and join us in welcoming him ??

As much as we love connecting here on LinkedIn, we’re even more excited to (re)connect in person at the amazing events coming up! Explore the full lineup and see where we’re headed next ?? https://hubs.la/Q03bLggm0

A leading national insurer was struggling with limited insights into their space and consumers, making it tough to stand out as a top competitor. Eager to capitalize on the success of a rapidly growing product and break into new markets, they turned to us. We crafted a market expansion strategy that drove unprecedented growth—exceeding projections by 61%. Check out the case study (https://hubs.la/Q03bvFfq0) to see how we: – Amplified market share-of-voice – Elevated campaign performance – Exceeded growth projections

This has been 8 months in the making! Proud of our small but mighty marketing team Lisa Hartman ?? And we couldn't have done it without our team at Marketbridge.

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service teams. ?? Find out which strategy will lead to higher customer satisfaction, increased lead conversion, and, ultimately, a healthier bottom line for your organization—more here: https://lnkd.in/g7DZZJfc

Only 23% of marketers feel confident measuring full-funnel KPIs—leaving a critical gap in proving marketing’s impact. Marketing effectiveness is more than just tracking metrics. It’s about aligning data-driven insights with business outcomes to prove and optimize impact, from awareness to conversion. In our 2nd edition of "Measuring marketing's effectiveness," we dive into the challenges and provide actionable solutions: – The risks of overreliance on performance media – The evolution of marketing measurement – Key struggles CMOs face measuring ROI – Four essential jobs for marketing analytics teams – Tools and methodologies for optimizing efforts Learn more and download the whitepaper here: https://hubs.la/Q039tSMl0

Get ready to be floored by this client showcase... There’s a lot we can say about floors, but we’ll let this new work we did for Flooring America do the talking. Big shout-out to our client partners and phenomenal team of collaborators for making the magic happen, including Wanderlust Content, Inc., director Aaron Platt, RYFT Motion Control, and Pretty Awesome. ECD: Keith Caruso CD/Art Director: Joe Krikava, Michael Palmer CD/Writer: Brian Hayes, Nicki Munro Sr Writer: Evangeline Condakes VP, Account Services: Jeff Bowen Sr Account Manager: Emily Apple Project Manager: Kajal Patel Production Company: Wanderlust Content Executive Producer: Eric D'Amario Director: Aaron Platt Post-Production: Pretty Awesome EP/Post-Producer: Joel Walker Editorial: Robert Lucente Sound Engineer: Mike Letourneau Casting: Boston Casting Inc.

Channel partner enablement isn’t a one-and-done effort—it requires the right tools, timing, and engagement to drive real results. ?? Read Steven Lewis and Jeff Ledwick's article to explore strategies that drive partner success: https://hubs.la/Q038G7Bw0