Marketbridge

It’s not an either/or decision with MMM and MTA. Discover how their unique benefits and differences can work together to drive marketing success: https://hubs.la/Q02Z062Y0

What does “reinvent growth” mean to you? It’s not just a tagline for us—it’s a movement we are working to create. Hear what a handful of industry leaders have to say as they break down what this phrase means for clients, partners, and businesses as a whole.

Taking Account-Based Marketing from good to great means firing on all ABM cylinders. ?? To help you stay ahead, Meredith Fuller has outlined how to up your game across each of the eight essential foundations of successful ABM: 1. Smart Account Selection: Selecting target accounts based upon fit, intent, and engagement evaluation will ensure you are targeting the accounts most likely to convert. 2. Robust Contact Coverage: Don’t overlook contact gaps. Strengthen buying group coverage through tools like contact acquisition platforms or content syndication. 3. Multi-channel, Multi-touch Orchestration: Orchestrated campaigns employing multiple channels have a higher likelihood of engaging. 4. Compelling Creative: Make an impression with a unique creative campaign concept rooted in buyer insights. 5. Personalization that Matters: Go beyond basic personalization to make every touch feel tailored. 6. Martech that Scales: ABM offers an excellent opportunity to improve the ROI of your Martech stack by trialing additional features and functions. 7. Timely Measurement & Reporting: Real-time data and consolidated reports are essential for tracking and optimizing ABM success. 8. True Marketing & Sales Alignment: ABM excellence happens when marketing and sales are aligned from strategy through execution—with roles, responsibilities, and SLAs pre-defined.

While measuring results is essential, it's equally important to take a deeper look at what those results mean. Measurement provides the 'what,' but true analysis digs into the 'why.' By leveraging the measure-test-scale model, marketing teams can make data-informed decisions and enhancements to channel performance within an always-on framework. Learn more in our whitepaper: https://hubs.la/Q02YKs_z0

Bringing a company out of stealth is always a wild ride, especially on the #PR front. But what makes all that hard work worthwhile is getting the chance to support a team that you TRULY believe in. Congratulations to the Twine Security founders - Benny Porat Omri Green Justin Woody - can't wait to see how far this rocketship goes. The Marketbridge team is rooting for you. And a special shout-out to Ben Ofer, an incredible PR/marketing partner. So great working together, here's to many more. Dell Technologies Capital Ten Eleven Ventures #cybersecurity #AI #venture #PR

Pricing your product or service just right can feel like solving a puzzle ?? without the picture on the box, but it's one of the most impactful short-term levers for boosting sales performance. Two popular pricing models—Gabor-Granger and Van Westendorp—offer unique insights. The Gabor-Granger model helps find your ideal price point by testing willingness to pay, while Van Westendorp lets consumers define their price range. Curious how these models can optimize your pricing strategy? Let's break it down: https://hubs.la/Q02YKpb20

Marketing and revenue leaders joined us, 6sense, and Sloane Staffing this week for an evening of craft cocktails, impactful conversations, and lobster rolls—showing once again that the best connections often begin over a great meal.

The most underrated skill in marketing? Balancing risk with innovation. ?? Financial services firms often find themselves caught between the need to innovate and the fear of disrupting mission-critical operations. An Innovation Lab offers the perfect solution—a dedicated space where bold ideas can be tested without jeopardizing stability. By carefully managing these dual priorities, you can drive growth while safeguarding your organization’s core. Download our executive whitepaper to learn how: https://hubs.la/Q02Ydmw30

A brand is more than skin deep and this award-winning ABM campaign from Graebel Companies, Inc. was out to prove it. See how we stood tall and came out on top: https://hubs.la/Q02Y4K9P0 #musecreativeawards #titanbusinessawards

A few weeks ago, I had the incredible opportunity to attend Media Week in NYC alongside the talented Marketbridge media team, Matheus Gon?alves and Bailey Creeden! This year's event was a deep dive into the dynamic forces shaping the future of media—highlighting the transformative impact of AI, streaming, and evolving consumer trends. We explored groundbreaking sessions on AI in media buying, the future of streaming TV, and innovative experiential marketing strategies. It was inspiring to hear from industry leaders at Samsung Ads, VaynerMedia, TIME, CNN, iSpotTV, Meta, Paramount Streaming, and many more, who shared their invaluable insights on navigating the rapidly evolving media landscape as we approach 2025. The conference was a fantastic opportunity to connect with others in the industry and learn about the latest trends in advertising. I’m looking forward to putting these insights into practice in our upcoming projects!??