Market Research Institute International

Dive into our On-Demand Webinars to explore the hottest market research and insights topics. We have rounded up all our 2024 webinar recordings in one place to make it easy for you to sign up to learn! Our monthly webinars are produced in partnership with ESOMAR, Canadian Research Insights Council (CRIC) and the University of Georgia Center for Continuing Education & Hotel Start learning today ?? https://lnkd.in/gmQANmSF

Thank you to Infotools for your support of MRII! "Founded in 1990, Infotools empowers top brands like Coca-Cola, Shell and Samsung with its Harmoni platform, enabling them to analyze complex market research, generate insights, create impactful visualizations, and influence stakeholders with compelling dashboards." If you're interested in becoming a sponsor, you can learn more here: https://mrii.org/sponsors/ Because of sponsors like Infotools, MRII is able to pursue its mission of advancing the understanding, practice, and consumption of market research, insights, and data science through market-leading education, serving individuals and organizations worldwide. Infotools also sponsored our recent Data Analysis Award. #marketresearch #datascience #insights #analytics #professionaldevelopment

How do we get customers? How do we lean into our strengths? These are some of the questions that Vivek Bhaskaran, Founder & CEO at QuestionPro, talks about in his journey to building his own company and business in our latest "Insights & Innovators" podcast. Take a listen and learn lessons in entrepreneurship for the market research industry.? You can access the episode here https://lnkd.in/gqMGJx_8 or on our website https://mrii.org/podcasts/ or on your favorite podcast platform.

How do we get customers? How do we lean into our strengths? These are some of the questions that Vivek Bhaskaran, Founder & CEO at QuestionPro, talks about in his journey to building his own company and business in our latest "Insights & Innovators" podcast. Take a listen and learn lessons in entrepreneurship for the market research industry.? You can access the episode here https://lnkd.in/gqMGJx_8 or on our website https://mrii.org/podcasts/ or on your favorite podcast platform.

Curious about making the most of secondary data in market research and insights? Watch Scott Beck, Senior Teaching Professor at Xavier University, in these 3 insightful learning videos from MRII. 1?? Primary vs. Secondary Data: Understand their strengths and practical applications - https://lnkd.in/gNBZZckN 2?? Retail Media Networks for Secondary Data: Unlock shopper data from Walmart, Kroger, and beyond - https://lnkd.in/g8DH7FHT 3?? Secondary Data Sources: Explore key insights from internal sales and top subscription services - https://lnkd.in/gywefAex Level up your knowledge of secondary research today today! Visit our channel and subscribe.

Our partner WAPOR Latinoamérica is presenting a webinar next month: "Gaps in Polls vs Results: The Appraisal of Political Explanations" ?? Date: December 10 ? Time: 11:30 - 13:00 (AR/BR) / 09:30 - 11:30 (EST, USA) ?? Featured Speakers: Fred Batista - Associate Professor at UNC Charlotte, specialist in electoral behavior. Fernando Meireles - Assistant Professor at IESP-UERJ, focused on political institutions. Seth Soderborg - PhD in Government (Harvard), sênior researcher at Indikator (Indonesia) ?? Topics covered: * Gaps between projections and poll results. * Interpretation of differences in electoral forecasts beyond sampling errors. * Strategic voting and last-minute decisions: what studies reveal. * Evidence of vote-buying and financial asymmetries. Don't miss the opportunity to discuss these crucial topics and gain a better understanding of the complexities of electoral forecasting! ?? Register now: https://lnkd.in/dT5PrRu2

Thank you to Escalent for your support of MRII! "Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption. As catalysts of progress, we help shape the brands that are reshaping the world." If you're interested in becoming a sponsor, you can learn more here: https://mrii.org/sponsors/ Because of sponsors like Escalent, MRII is able to pursue its mission of advancing the understanding, practice, and consumption of market research, insights, and data science through market-leading education, serving individuals and organizations worldwide. #marketresearch #datascience #insights #analytics #professionaldevelopment

What Does Leadership Look Like Today and Tomorrow with Crispin Beale, Insight250 How can we celebrate the innovators and leaders in Market Research? Join us for our new “Insights & Innovators” podcast with Crispin Beale, CEO of Insight250 and Group President of Behaviorally, who has created the main platform for identifying these leaders. MRII Board Member Jon Last, President at Sports and Leisure Research Group, talks with Crispin to understand how Insights 250 works and how important it is for driving innovation and leadership in the industry. ?? Listen here: https://lnkd.in/gFyaicuM or on your favorite podcast streaming platform. #MarketResearch #Innovation #Leadership #Insights250 #Podcast #IndustryLeaders

Course Highlight! "Working with Secondary Data: Big Data and Syndicated Data" Learn about the many secondary data sources available to you, including those popularly referred to as “big data.” Check out the Working with Secondary Data course, sponsored by YPulse and presented in partnership with the University of Georgia Center for Continuing Education & Hotel Check it out: https://lnkd.in/g6WTBDw9

WEBINAR TOMORROW, November 13, "Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble" with Lisa Cooper and Sue Collin from RTi Research. Marketers around the world are accountable for the advertising claims they make about their products and services. Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally. Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards. If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge. Learn about the rise in global ad standards, key focus areas for consumer protection, and essential factors for effective ad claim substantiation research. Register: https://lnkd.in/g7VETMMW