Market Research Institute International

Thank you Ipsos for your support of MRII! “At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.” If you're interested in becoming a sponsor, you can learn more here: https://mrii.org/sponsors/ Because of sponsors like Ipsos, MRII is able to pursue its mission of advancing the understanding, practice, and consumption of market research, insights, and data science through market-leading education, serving individuals and organizations worldwide. #marketresearch #datascience#insights #analytics #professionaldevelopment

Ever wondered how a career can transform from grassroots research to high finance? ?? Discover Kristin Luck's inspiring story on our podcast. As the Managing Director of Oberon Securities, LLC, she unravels the secrets behind her meteoric rise. Tune in to hear her valuable lessons! ?? Listen now: https://ow.ly/5XY950VaISG #CareerGrowth #Inspiration

Congratulations to Rodriguez Ajabu, the winner of the 2025 MRII Reg Baker Career Advancement Award! Rodriguez’s dedication to learning and advancing the insights industry embodies the spirit of this award, which honors rising talent in market research. His commitment to professional growth and impactful contributions make him a well-deserved recipient. Read more about his journey and the prestigious award here: https://ow.ly/zraG50VaHO3 We thank the award sponsor Escalent for their generosity and commitment to Rodriguez’s career growth and advancement. #MarketResearch #MRII #CareerAdvancement

The State of AI: Scaling is Changing Rolfe Swinton, VP - Data & AI Innovation and Partnerships at GfK - A NIQ Company, delves into the incredible advancements and investments in AI technology. He explores the escalating costs of training AI models, showcasing the significant financial commitment pouring into this cutting-edge field. With AI capturing 35% of all venture capital investments in the second quarter, amounting to a staggering $24 billion, Swinton highlights the massive interest and funding directed towards AI development and how that can be applied to Market Research. Watch to understand the current state and future trajectory of AI, and learn how this technology is revolutionizing Market Research. Watch now: https://ow.ly/uJfh50V9GWT #MarketResearch #MarketResearchTrends #InsightsForBusiness #B2CMarketResearch #B2BMarketResearch #AIMarketResearch #AI

Discover how market research is evolving with insights from Simon Chadwick, founder of Cambiar! Simon breaks down the seismic shifts—from projects that once took 12 weeks now wrapping up in just days, to the reality of $60B in VC fueling a rapidly changing ecosystem. Learn about the pitfalls of “C-Suite Amnesia,” the true potential (and limits) of AI in research, and the critical skills future leaders need to thrive. Read the blog: https://ow.ly/awk650V7Pu9 #MarketResearch #Innovation #Podcast #Leadership #Insights

MRII is live at Quirk’s Los Angeles 2025! ?? We’re here at Quirk’s LA connecting with MRII friends, including Roddy Knowles, Sarah Kotva, and Katy Emerson. Did you catch our presentation with James Whaley, CEO of OvationMR, about Knowledge Navigator? Our new AI agent, powered by the highly trusted Principles of Market Research curriculum from U of Georgia and MRII, offers expert guidance on every research step – bringing the world of market research right to your fingertips, fast. #MarketResearch #AIInsights #MRII #OvationMR #QuirksEvents

Unlock the secrets to successful market segmentation! Join us for a FREE webinar: Best Practices in Market Segmentation…And Pitfalls to Avoid ?? March 19, 2025 ? 12 p.m. ET Hear from Keith Chrzan, SVP Analytics at Sawtooth Software, as he dives into the most common challenges in segmentation studies and shares actionable remedies. Moderated by Ed Keller, Executive Director of MRII, this session is packed with insights that will help you steer clear of pitfalls and elevate your research strategies. Don't miss out on this opportunity to refine your approach and drive better outcomes in your market segmentation efforts. ?? Save Your Spot: https://ow.ly/a2zE50V5JEq #MarketSegmentation #Webinar #MarketingResearch #DataAnalytics

B2B vs B2C Market Research Understand the nuances of B2B marketing research and why it's as crucial as its consumer counterpart in this insightful episode. Join Bart Borkosky, Chief Research Officer, and Jennifer Whaley, Chief Commercial Officer at OvationMR, as they delve into the unique aspects of B2B decision-making, from understanding multifaceted customer needs to driving sales processes and improving customer segmentation. Discover how B2B research tackles the complexities within large organizations and the importance of comprehensive market segmentation tailored to business needs. Watch the video: https://ow.ly/VIF050V5Jcl #MarketResearch #MarketResearchTrends #InsightsForBusiness #B2CMarketResearch #B2BMarketResearch

Unlock Insights, Elevate Your Network! ?? Join [in-person or virtually] for an evening of thought-provoking discussions, industry expertise, and meaningful connections. ?? Date: Thursday, February 27, 2025 ?? Location: Main Event (Atlanta): Microsoft’s Atlanta Campus, 200 17th St NW, Atlanta, GA 30363 (Atlantic Station) / Chicago Watch Party: Ipsos, 222 W Adams St, Suite 1100, Chicago, IL 60606/ Online: Virtual attendance via live stream (link provided to registered attendees 24 hours before the event) ?? Register Now: https://ow.ly/W4su50V2q8l Don't miss the chance to engage with industry leaders and like-minded professionals. See you there! #InsightsNight #Networking #IndustryExperts #GrowTogether #ProfessionalDevelopment

Will you be at Quirk’s LA? If so we hope you attend our session where MRII executive director Ed Keller and OvationMR CEO (and MRII Board Member) James Whaley will discuss Knowledge Navigator, our newest learning technology, providing trusted answers to your market research questions in seconds. https://lnkd.in/e-bBypST