Market Research Institute International

Hear the Unstoppable Story of an Industry Pioneer! Discover how Shelley Zalis, Founder and CEO of The Female Quotient, disrupted the world of market research and continues to lead the charge for gender equality. Listen to her inspiring journey on the "Insights Innovators Podcast" and learn how to forge your own path in a traditional industry. ?? Listen now: https://lnkd.in/gMdBMf8A

Our March webinar begins soon! Join us TODAY at 12 p.m. ET for a must-attend webinar on unlocking the secrets to successful market segmentation. Best Practices in Market Segmentation…And Pitfalls to Avoid ?? March 19, 2025 ? 12 p.m. ET Hear from Keith Chrzan, SVP Analytics at Sawtooth Software, as he dives into the most common challenges in segmentation studies and shares actionable remedies. Moderated by Ed Keller, Executive Director of MRII, this session is packed with insights that will help you steer clear of pitfalls and elevate your research strategies. Don't miss out on this opportunity to refine your approach and drive better outcomes in your market segmentation efforts. ?? Save Your Spot: https://ow.ly/a2zE50V5JEq #MarketSegmentation #Webinar #MarketingResearch #DataAnalytics

?? From insights to influence! Discover Pamela Forbus' journey to leadership at Mondelēz International. Learn how stepping outside your comfort zone can lead to being a highly valued advisor. Watch now: https://lnkd.in/gVP_JauC #Innovation #LeadershipJourney

Honoring a Luminary: Reg Baker’s Legacy Lives On ?? Reg Baker’s influence on the market research industry was profound—his leadership, mentorship, and dedication left an indelible mark on professionals worldwide. This tribute celebrates Reg’s lifelong commitment to advancing our field and empowering the next generation of insights professionals. Read more about how Reg’s impact continues to inspire: ?? https://ow.ly/xfMO50ViLhu #MarketResearch #MRII #InsightsIndustry #Legacy #ProfessionalDevelopment #Tribute

Ready to dive into industry insights? We’re thrilled to host Steve Schlesinger, Executive Chairman at Sago on our latest episode. Tune in for a journey through innovation and leadership! Listen now: https://ow.ly/fvQB50VaJ72

Traditional ROI measurement is out—AI-powered, real-time Marketing Mix Modeling (MMM) is in. Discover how brands are using it to drive smarter, faster growth in a privacy-first world. ?? Read more: https://lnkd.in/guWMpueS #MarketingMixModeling #GrowthMarketing MMA (Marketing Management Analytics)

???????????? ???????????? ????????????????????????: ???????? ?????????????????? & ???????????????? ???? ?????????? Segmentation is one of the most powerful tools in market research—but it’s also one of the trickiest to get right. Are you confident in your approach? Along with our partners at Market Research Institute International and The University of Georgia, we're putting on an exclusive free webinar on March 19, 2025, at 12 p.m. ET, where Keith Chrzan, SVP Analytics at Sawtooth Software, will uncover the top three pitfalls that derail segmentation studies—and how to avoid them. ?? Learn why segmentation studies fail ?? Discover proven best practices ?? Get expert insights from industry leaders This session is a must-attend for anyone looking to elevate their segmentation game. ??? Secure your spot now! https://lnkd.in/gbtSgm-c #Segmentation #MarketSegmentation #Insights #MarketingResearch #marketresearch #mrx

Thank you Ipsos for your support of MRII! “At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.” If you're interested in becoming a sponsor, you can learn more here: https://mrii.org/sponsors/ Because of sponsors like Ipsos, MRII is able to pursue its mission of advancing the understanding, practice, and consumption of market research, insights, and data science through market-leading education, serving individuals and organizations worldwide. #marketresearch #datascience#insights #analytics #professionaldevelopment

Ever wondered how a career can transform from grassroots research to high finance? ?? Discover Kristin Luck's inspiring story on our podcast. As the Managing Director of Oberon Securities, LLC, she unravels the secrets behind her meteoric rise. Tune in to hear her valuable lessons! ?? Listen now: https://ow.ly/5XY950VaISG #CareerGrowth #Inspiration

Congratulations to Rodriguez Ajabu, the winner of the 2025 MRII Reg Baker Career Advancement Award! Rodriguez’s dedication to learning and advancing the insights industry embodies the spirit of this award, which honors rising talent in market research. His commitment to professional growth and impactful contributions make him a well-deserved recipient. Read more about his journey and the prestigious award here: https://ow.ly/zraG50VaHO3 We thank the award sponsor Escalent for their generosity and commitment to Rodriguez’s career growth and advancement. #MarketResearch #MRII #CareerAdvancement