Markacy is looking for a highly ambitious senior associate / manager to join our NYC team. Please send us any recommendations. Prior performance marketing agency or consumer brand experience running growth marketing programs across Meta, Google, Shopify, Klaviyo, etc. are a plus. Must be hardworking, analytical, career driven and have strong leadership skills. Email us if you need a Job Description, or know someone we should be talking to! Looking to hire this role over the next 100 days. ? - [email protected].
关于我们
Markacy is a marketing agency helping leading B2C and B2B brands with integrated media buying and growth marketing. Our sweet spot is better connecting finance and business strategy to marketing, and being a fiduciary to our clients on how to continually optimize their spend.
- 网站
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https://www.markacy.com
Markacy的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2017
- 领域
- marketing、business strategy、creative、data science、social media、ecommerce、growth strategy、branding和video production
地点
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主要
获取路线
175 Varick St
US，NY，New York，10014
Markacy员工
动态
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Great trip out to Palm Springs for the Digiday Media Buying Summit last week. Presented with Antoinette S. on Incrementality Testing and Finance Based Marketing and how brands can be better testing media spend to ensure alignment to financial forecasts and business strategy. #advertising #digiday #mediabuying
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System Pavers is one of the top outdoor remodeling companies in the nation. As part of its national expansion, System Pavers is aiming to become more intelligent with its customer data and communications. Markacy was brought on to help System Pavers optimize its email, SMS and customer data management processes to enable scale. "We chose Markacy to optimize our CRM processes because I have seen their team in action in the past and trust their analytical and strategy focused approach. They dig into who our customer is, how they engage with us, and how CRM and communications can help influence our business objectives and sales. I appreciate their ability to connect CRM to financial objectives through execution, reporting and ongoing strategic dialogue. " J.P. Carter, Sr. Director of Performance Marketing. https://lnkd.in/e4skg8g6
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Great Digiday piece we collaborated on regarding "Incrementality Testing." Punch Line: Majority of consumer brands are over relying on platform data and GA4 for media mix and budget decisions. Without broader match-market testing, controlled experimentation and customer survey processes, brands are not looking at the full picture and are often misallocating 10-30% of media spend. We see it often where brands are so focused on Meta and Google optimization (because the reporting is familiar) that when we test expansion channels like YouTube, CTV, OOH, Linear, Direct Mail, the same impact and results are expected. Often the last click data on these investments is low, but through incrementality testing, they are often much more demand generative than brand search, retargeting budgets, etc. Brands need the right measurement approach and data to drive growth and make sure their dollars are going to the most demand generative areas. https://lnkd.in/e6jHK7hb
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
digiday.com
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Great Digiday piece by Antoinette S., on Incrementality testing and how brands are (1) under investing in non-platform measurement data and (2) are overreliant on platform data (e.g. Meta and Google) and Google Analytics to drive media buying decisions and budget allocations. When often these platforms are not telling us the truth… Without true incrementality testing baked into media processes, we find brands leaving 10-30% of total media budget in non-incremental channels. “I think [brands and agencies] just get lost looking at platform data and partner-provided attribution, and they’re not doing enough understanding on their own.” - Tucker Matheson, co-founder of Markacy. https://lnkd.in/ef9AcT7B
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Nice Markacy feature in Digiday. Link below, check it out. The piece gets into how the sports industry is partnering more with creators, and specifically highlights golf. “I think they’re trying to be more progressive…partnering with where the attention is right and where the engagement is.” - Christopher Jones https://lnkd.in/eG358M3w.
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Another Markacy and Digiday feature on Elon Musk’s lawsuit taking down the GARM and how advertisers and brands are viewing this. Nice little feature by Chris Rigas ???? https://lnkd.in/gkhsh4vj
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Nice little Markacy nod in this Digiday piece below on AI, and how to market it appropriately. Shoot out Krystal Scanlon ???? “AI companies need to adopt a different approach that focuses on inspiring excitement about AI’s potential rather than instilling fear and anxiety in people about how it will impact messaging and advertising to all.” “The companies that are able to identify what customers want from AI are the ones who will see the biggest success from their marketing messages.” Matt Crider https://lnkd.in/eEJQtaXP
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Great piece by Krystal Scanlon of Digiday, featuring our Strategy Lead Matt Crider about the unique branding problems that AI products are facing.
AI has a real branding problem. Platforms are desperate for people to see past the creepy Skynet version of #AI and embrace their vision, but they just can’t seem to make it happen. This isn’t a new issue, but it is especially relevant, given what happened to Google and Meta earlier this week. In this piece by Krystal Scanlon, we speak to Jamie MacEwan of Enders Analysis, Jeremy Hull of Brainlabs, and Matt Crider of Markacy.
While AI isn't bad, it does have a serious branding problem
digiday.com
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Why is everyone talking about YouTube? Great new Digiday article featuring some POV from Markacy. While last click analytics from YouTube are low, through incrementality testing we see a lot of demand generative capacity from this channel. https://lnkd.in/gdhxHnFu