Marine Marketers of America

It's that time again! Marine Marketers of America [MMA] is now accepting entries for the 2024 Neptune Awards, the most prestigious recognition program of marketing communications for marine marketers in North America. ?? ?? All categories are now LIVE, so take a look and ENTER TODAY! ? As a reminder, submissions are open to any company or organization producing and publishing marine industry marketing work between January 1 and December 8, 2024. Entries will be accepted through December 8. The winners will be announced in February 2025. #neptuneawards2024 #mma #marinemarketers

Join MMA for an exclusive webinar on creating successful brand influencer programs. Three industry experts who have seen it all in the world of influencer campaigns will share their collective wisdom on November 19th. You don’t want to miss it! Reserve your spot today and take the first step towards transforming your influencer strategy. To register, click here: https://lnkd.in/e_nDqfkk

Marine Marketers of America [MMA] is thrilled to announce the election of our new officers and the appointment of new board members. ?? Alisdair Martin, marine industry consultant, has been elected as the new president of the association and succeeds Courtney Chalmers, vice president of marketing for Boats Group, who previously held the position. Abbey Heimensen, vice president of marketing for MarineMax, will continue in her role as MMA vice president. Katy Fairman, director of marketing and business development at Boatyard, will serve as secretary, and Dana K., Patrick Industries, Inc. director of aftermarket strategy and business development, Marine, is treasurer. In addition, new board members serving three-year include Rene Moore, brand manager at Monterey Boats and Blackfin Boats, and Freya Olsen, Marine Retailers Association of the Americas (MRAA) senior director of engagement. They join a board that includes Leslie Zlotnick, marketing division manager at Yamaha WaterCraft; Stephanie Vatalaro, senior vice president of strategy and operations at the Recreational Boating & Fishing Foundation; Victor M. Gonzalez, CMO of Sportsman Boats and Phenom Yachts; ROMINA BOMPANI, head of marketing, SuperYachtsMonaco; Brian Chandler, APR, CEO of Commonwealth Public Relations & Marketing, Inc.; and Katie Freeburn, senior marketing manager, Freedom Boat Club, Brunswick Corporation. “We've experienced remarkable membership growth over the past two years, and our momentum continues to build,” Alisdair Martin added. “Now more than ever, it’s essential to foster community among marketers in our industry. We encourage everyone in a marketing role at a marine brand to join our group.” We look forward to another exciting year! ?? Don’t miss your chance to join in on the fun. Looking for more information, visit https://lnkd.in/eN-4GxUm #marinemarketers #membership #leadership

Don't miss your chance to be recognized by your peers for outstanding work in marine marketing. ? Now through December 8th, MMA is accepting entries for the 2024 Neptune Awards. Need some inspiration on which categories to submit your entry to? Take a look at the highlighted category winners from last year's (2023) Neptune Awards below! ?? Marketing Innovation | 2023 Winner: Marine Connection – Quoter Integrating payment and allowing for multiple options for discounts make the pain point of waiting for a quote revision disappear. Marine Connection did a great job creating a solution to a problem and reaping the rewards of the effort. ?? New Product/Model Launch Campaign | 2023 Winner: Aquila Power Catamarans – Aquila 47 Molokai A very thoughtful, multi-channel approach for the launch of their new 47 Molokai. An amazing job staying on brand with all marketing initiatives. From social media, email and staying on messaging. ?? Paid Advertising Campaign | 2023 Winner: Sea Ray Boats – Shopping Guide Campaign Good use of visual and written information together. Helping new or undecided boaters figure out which boat works best for them is important. Sea Ray provided a clear benefit to boat shoppers with this program. ?? Submit your entry today: https://lnkd.in/eQ8T8uQU #2024neptuneawards #innovation #marinemarketers

Join MMA for an exclusive webinar on creating successful brand influencer programs. Three industry experts who have seen it all in the world of influencer campaigns will share their collective wisdom on November 19th. You don’t want to miss it! Reserve your spot today and take the first step towards transforming your influencer strategy. To register, click here: https://lnkd.in/e_nDqfkk

MMA SURVEY DEADLINE TODAY! https://lnkd.in/gqFiKHxS Marine Marketers of America invites you to take a few minutes and respond to a short 8-question marketing survey. This survey was co-produced by MMA in partnership with colleague and former MMA president Wanda Kenton Smith, national columnist for Soundings Trade Only. Wanda will share key survey findings in an upcoming national marketing column that addresses marine marketing priorities for the coming year along with budget areas and expectations. In addition, the full survey results will also be shared with our members and will be used to inform our 2025?priorities for educational seminars.? PLEASE NOTE TIME-SENSITIVE DEADLINE FOR RESPONSE:? Survey must be completed and submitted today!

Marine Marketers of America invites you to take a few minutes and respond to a short 8-question marketing survey. This survey was co-produced by MMA in partnership with colleague and former MMA president Wanda Kenton Smith, national columnist for Soundings Trade Only. Wanda will share key survey findings in an upcoming national marketing column that addresses marine marketing priorities for the coming year along with budget areas and expectations. In addition, the full survey results will also be shared with our members and will be used to inform our 2025?priorities for educational seminars.? PLEASE NOTE TIME-SENSITIVE DEADLINE FOR RESPONSE:? Survey must be completed and submitted by November 13 for inclusion. https://lnkd.in/gCXYPPkf

? Submitted an entry for the 2024 Neptune Awards ? Applied to be on the judging panel for the 2024 Neptune Awards Marine Marketers of America is NOW selecting the judging panel for the 2024 Neptune Awards competition. Each judge will be responsible for vetting 1-2 categories of the Neptune Awards based on set criteria. They will be assigned based on areas of expertise and in accordance with any conflict of interest. Entrants to the competition are allowed to judge categories in which they are not competing. The number of entries will vary by category. ?? Creative professionals interested in judging the 2024 Neptune Awards, or learning more about the judging process, can apply using the link below. ? For any questions or more information about becoming a Neptune Awards judge, please email [email protected]. #applytoday #2024neptuneawards #marinemarketers

?? Join MMA for an exclusive webinar on creating successful brand influencer programs. Discover how to identify the right influencers for your brand, build authentic partnerships, and measure the impact of your campaigns.?The webinar features a panel of three dynamic industry experts who will share easy-to-follow tips, tricks, and best practices to help you get started with a powerful influencer program. ? Discover tools to use to find, evaluate, and manage brand influencers ? Uncover tips for connecting product campaigns to the right personalities ? Learn best practices for reporting on results and measuring the impact of your campaigns Our esteemed panelists include: 1?? Natalie Chrapla – Marketing Brand Manager, Brunswick 2?? Felicia Knutson– Global Social Media Manager, Lippert 3?? Kelly Wiethuchter– Influencer Tech Sales Director, Sprout Social Join us on November 19! To register, click here: https://lnkd.in/e_nDqfkk

Another day, another chance to submit your entry for the 2024 Neptune Awards??? ?? Need some inspiration on which categories to submit your entry to? Take a look at the highlighted category winners from last year's (2023) Neptune Awards below! ?? Best Use of AI | 2023 Winner: Marine Retailers Association of the Americas (MRAA) - Aimie (AI For Marine Industry Education) MRAA created a wonderful way to showcase MRAA's many resources and make it easier to find them. AIMIE is a fantastic tool for dealers to use, no matter their size, to address pain points in a variety of categories. Great tool. ?? Boat Show Marketing | 2023 Winner: Pursuit Boats - 2023 Fort Lauderdale International Boat Show Pursuit showed a good use of digital tactics with an exceptional email response. They engaged with the media in a meaningful and impactful way around the launch of their new model. It was clear and concise and did a great job of fulfilling the brief. ?? Email Marketing | 2023 Winner: Sea Ray Boats - SLX 280 Model Launch Email Successful campaign with engaging visuals and informative workflows to keep the prospects engaged. Updating the website content with each new email is a smart strategy to maintain. ? As a reminder, submissions are open to any company or organization producing and publishing marine industry marketing work between January 1 and December 8, 2024. Entries will be accepted through December 8. The winners will be announced in February 2025. #2024neptuneawards #marinemarketers #inspiration