Leonteva Consulting

Considering hiring a CMO? Here’s why you should think about a Fractional CMO instead. ???????? ????????????????????. Fulltime CMOs demand high salaries. A Fractional CMO provides expertise without the hefty price tag. ??????????????????????. You get the strategic leadership you need only when you need it. This is ideal for companies experiencing rapid changes or seasonal demands. ?????????? ????????????????????. Fractional CMOs often have diverse backgrounds across various industries. They bring a wealth of knowledge and innovative strategies to the table. ?????????????????? ????????????. Fractional CMOs are adept at quickly assessing situations and implementing effective strategies. No lengthy onboarding process is required. ?????????????????? ??????????????????????. An external CMO can provide an unbiased viewpoint, often identifying issues and opportunities that internal teams might overlook. Focus on Core Strengths. Your team can continue to focus on their core strengths while the Fractional CMO handles the strategic marketing initiatives. ? In today's competitive market, hiring a Fractional CMO can be the strategic advantage your company needs. Has anyone else made the switch? What was your experience? I’d love to hear your thoughts—let’s chat in the comments! ?? #MarketingStrategy #FractionalCMO #Leadership #BusinessGrowth #CostEfficiency

August 28th, 2008, is a date I hold close to my heart. It’s the day I founded my consulting company—a decision that set the course for the next 16 years of my professional life. But this milestone resulted from a journey of learning, growth, and the courage to take risks. My journey into consulting began in the early 2000s when I worked as an account manager in a company that developed equipment for the oil and gas industry. My fascination with business led me to devour every book and magazine I could find. The word “consulting” resonated with me deeply, and I knew that one day, I wanted to make consulting my career. The next big step was becoming Head of Sales and Marketing in a petroleum products company. During this time, I participated in The Apprentice (Russian version), where I was among the final 16 contestants out of 12,000 applicants. This experience was a catalyst for my future in consulting. After The Apprentice, I became a business trainer, conducting workshops on process optimisation and leadership. Around this time, I also pursued an MBA, eager to deepen my knowledge and enhance my skills. About a year into the program, I began offering consulting services. It was an incredible experience to apply the concepts I was learning directly to my clients, seeing tangible results almost immediately. The MBA quickly paid off, as I could turn theory into practice, delivering significant value to my clients and growing my consulting business. In 2008, despite the global financial crisis, I founded my consulting company, driven to bring value to businesses and build long-term relationships. However, my consulting journey has been intertwined with hands-on leadership roles. I’ve occasionally stepped away from consulting to lead teams directly within companies. My most recent role as CMO came after years of consulting with a company that eventually invited me to join them as a leader. Key Insight: Consulting has given me a deep understanding of various industries, but my true passion lies in leading teams and driving change from within. I’m now focused on finding a leadership role where I can bring my experience to create lasting value within a single organisation. ?? ?? Archive photo: back when we didn’t count steps on our fitness trackers. #Leadership #Consulting #CareerGrowth #BusinessStrategy #TeamLeadership

?????? ?? ?????????????? ???????? ???????????????????? ???????? ??% ???? ??.??% ???? ???????????????????? ?????? ?????????? & ?????????????????? ???????????? Every CMO or Head of Marketing eventually encounters a Sales & Marketing pipeline bottleneck. When everything seems to be running smoothly—lead generation is optimised, budgets are efficiently spent, and lead costs are decreasing—a point inevitably arrives where the volume of qualified leads overwhelms the sales team. ? As a result, lead processing times lengthen, valuable opportunities slip through the cracks, and ROI from marketing efforts declines. To tackle it, I set up a targeted incentive program directly tied to optimising the funnel and enhancing cross-functional team collaboration. We introduced cash vouchers and exclusive corporate merchandise as rewards for hitting key objectives, such as increasing the conversion rate of exhibition leads into qualified deals within two weeks or significantly reducing lead processing time over a month. ? The idea was to identify and address specific bottlenecks slowing progress at any given moment. These incentives were designed only for personal purchases through our internal system, ensuring they provided a personalised benefit while aligning with our business objectives. This program played a crucial role in boosting team morale and focus. At the same time, additional efforts—such as automating lead management processes, refining our lead scoring system, and enhancing our CRM to prioritise high-potential leads—helped increase our conversion rate from 1% to 5.8%. ? By integrating these strategies, we not only achieved significant improvements in conversion rates but also strengthened cross-team collaboration, ultimately optimising the entire sales and marketing funnel. ?? How do you approach similar challenges in your company? I’d love to hear your strategies and thoughts in the comments! ?? #MarketingStrategy #LeadGeneration #FunnelOptimization #TeamCollaboration #SalesPipeline #BusinessGrowth #DigitalMarketing

?????????????????????? ???????? ???????????????? ?????? ???????????? ???????? ?????????????? ?????? ?????????? ???? ?????????????? ?????? ????????????. ?? When I stepped into the role of CMO for a CNC machines company, I faced a daunting challenge. Exhibitions were a significant expense with little return on investment. I knew there had to be a better way to make them work for us. ?????? ??????????????????: We gathered 1,500-3,500 leads per exhibition, both loyal clients and new faces. But how could we ensure these interactions transformed into meaningful business growth? ?????? ????????????????: Determined to make a change, I created a feedback system that we could implement within two weeks of each event. It wasn't just about collecting data; it was about genuinely listening to our customers and getting to the heart of their needs. We paid close attention to what our customers told us, including their satisfaction levels and brand perception. We learned about their experiences with us, whether they were long-term clients or new faces, and how they felt about our services. From there, we improved the journeys for both new and existing clients and refined our marketing tactics based on what we learned. ?????? ????????????????: ? Through this process, I discovered that our feedback system was an effective and low-cost way to measure brand awareness, which increased by 12% over a year. ? We also realised that about 20% of our leads needed to be followed up by the sales team, which was a missed opportunity. By addressing this gap, we significantly improved our conversion rates. ? Additionally, identifying and resolving issues in service delivery and equipment installation helped boost client satisfaction. ? These insights allowed us to increase our ROI fourfold, turning exhibitions into a profitable channel rather than a cost centre. Exhibitions can be powerful tools when approached strategically. I'd love to hear your thoughts and experiences in the comments. ?? What challenges do you face in exhibition marketing? Let's start a conversation about how we can tackle these together. ?? Feel free to ask questions or share your insights. I'll share more about these techniques and strategies in future posts, and your feedback will help shape the discussion. ?? #ExhibitionMarketing #IndustrialMarketing #ROI #CustomerInsights #BrandAwareness #MarketingStrategy #LeadConversion #CustomerSatisfaction

? ???? ?????? ?????? ???? ?????? ??????, ?????? ???????? ?????? ???? ?????????????????? ???? ???? ?????????? ??????????????. ? But here’s the pitfall - things often go off track during the marketing-to-sales transition. The problem? Many marketing teams stop at MQLs or leads, thinking their job is over. ?? Wrong. The real goal is revenue. Imagine a product demo at a trade show with endless sign-ups. Sign-ups are promising, but how many became customers? These are impressive at first glance, but the real win is when they convert to revenue. A marketer who stops at leads might celebrate early, but one who’s all about revenue accountability? They know the work continues until the sales roll in. ? ????’?? ???????? ?????? ?? ??????????. ?????????????????? ?????????? ???? ?????? ?????????????? ???????????????????????????? ???? ???????? ?? ???????????? ????????????. We need to align our marketing efforts with sales goals and measure success by the revenue we generate. This means tracking ROI from every marketing channel and holding ourselves accountable for driving real, measurable results. Ready to drive real revenue growth? Let’s connect and discuss how we can transform your marketing strategy for greater impact. #MarketingStrategy #RevenueGrowth #SalesAlignment #ROI #LeadConversion #B2BMarketing

?? ???????????????????? ???????? ???????? ??????????????????????? ????????'?? ?? ???????????? ???????????????? ???????? ?????????????????????? ?????? ??????????????????????! ?????? ??????????????????: ? Low conversion rates from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). ? Lengthy lead conversion times. ?????? ????????-??????????????: Personal Manager in Product Cards ???? ?????????? ?????????? ?????????????? ????????????????????, ???? ????????????????????: ? Personal Manager Integration: ? Added photos and a “Contact Manager” button on product cards. ? Displayed personal manager details for identified site visitors. ? Showed top-performing managers to new visitors. ?????????????? ????????????????????????: - Recognised top three managers based on conversion rates and lead processing times. - Connected new clients to these high performers through the “Contact Manager” button. ???????????????????????????? ????????????????????: - Automated manager detail display and performance tracking. - Published weekly analytics for transparency and competition. - Celebrated top performers with rewards and recognition. ?????? ??????????????: ? Competitive spirit led to better lead handling. ? MQL to SQL conversion rate increased by 6%. ? Average lead processing time dropped from 27 days to just one day! This personalised, reward-driven strategy not only elevated conversion rates but also dramatically reduced lead processing times. Curious how this strategy can boost your lead conversions? Let's chat! ???????? ?? ???????? ???????? ???? ???? ?????????????? ???????????????? ?????????????????? ?????? ???????? ????????????????. Image note: It's from a previous company and it’s in Russian. But don’t worry; the strategy works universally! ?? #LeadConversion #SalesStrategy #MarketingInnovation #BusinessGrowth #SEO #StrategicMarketing #IndustrialGrowth

? Which Path Do You Prefer: Working for a Company or Running Your Own Business? ? With over 20 years of experience in crafting marketing strategies, enhancing business processes, and driving change management initiatives, I’ve had the privilege of leading sales and marketing teams primarily in the manufacturing sector for 7 years as an employee. Additionally, I’ve spent 13 years running my own consulting company and serving as an interim leader across various industries, including industrial, tech, logistics, e-commerce, construction, and governmental organisations. Which do I prefer? Both have their unique rewards. ? The Self-Employed Journey: Working for myself, I thrived on the freedom and variety of projects. I devised and implemented marketing strategies for one company, streamlined business operations for another, and introduced project management practices in a third. The thrill of seeing companies grow more efficient and profitable with the right tools and technologies was unmatched. The freedom from corporate politics and the flexibility of remote work, even before COVID, were major perks. But sometimes, I missed the deep, long-term involvement with a single company that comes from being an employee. ? A Special Chapter with Uralсhem: One of the most memorable experiences was working with Uralchem, a major player in the mineral fertilisers industry. They offered me a unique hybrid role where I was both an insider and an external consultant. I was deeply involved in the company’s life, attended board meetings, and saw firsthand how my projects made a difference. This was an incredible period of growth and satisfaction. ?? ? The CMO Adventure: Then, after a year of implementing CRM and growth systems, a long-term client in the machinery industry asked me to become their Chief Marketing Officer. This opportunity to implement my strategies in-house was too good to pass up. Being on the ground allowed me to achieve sustainable results and foster continuous development. ? Looking Ahead: Now, as I explore opportunities in the German market, I’m open to various leadership roles, both on-site and remote interim positions. My extensive background and passion for what I do ensure I can handle any challenge. ? What About You? Have you faced similar crossroads in your career? Do you prefer the variety and freedom of self-employment or the stability and deep engagement of being part of a company?