MarCore Group

This one is for the ladies! Join us on March 27th at 11:30 in Lehi for our monthly Lunch & Learn event as we network and learn from Elizabeth Poch, Angela Smith, April Young, and ?? RaShea (Shea) Drake. More details can be found via the registration link in the comments.

You're tasked with increasing revenue with no additional budget or resources. Typical right? How would you double ecom revenue with zero ad budget before a holiday sale?? Here's how I used strategic Email + SMS campaigns?to >double revenue for an ecom client for Memorial Day. We had just launched a new SMS program 2 months prior to this event, so the SMS audience is new, small, and growing. In a nutshell: 1. Pre-Campaign Engagement: - Launched a referral SMS campaign a week prior to Memorial Day to increase early engagement and expand the audience. - Launched a “Benefits of joining SMS” email campaign prior to encourage SMS opt-ins from the email audience, teasing the upcoming exclusive flash sales. 2. Daily Flash Sales: Conducted daily flash sales with 30% off select items, varying the product focus with a new theme each day to maintain customer interest: -Targeted the entire subscriber base on the first and last days of the series to maximize reach. -Engaged only highly active segments on intermediate days to avoid list fatigue and maintain list health. 3. Supportive Email Campaigns: Supported the first day and final day flash sales with email communications, while mid-campaign offers remained exclusive to SMS to enhance the channel's perceived value. 4. Post-Purchase Engagement: Integrated enhanced discounts for new subscribers and developed a post-purchase journey that recommended complementary products. Results - Total Revenue and Conversion Impact: Email: The campaign spurred a 151% increase in conversions from email compared to the previous period, contributing over $21,000 in additional revenue from email alone. Overall campaign performance included high engagement, with email click rates achieving an impressive 13%, significantly higher than industry standards. SMS: contributing over $7,900 in additional revenue from the Memorial Day campaigns. We built the new SMS program only 2 months prior to Memorial Day. Engagement and Conversion: Demonstrated high engagement levels, with click rates reaching as high as 6.29% and conversion rates peaking at 7.23%. These metrics significantly exceeded industry averages, indicating strong customer interest and effective targeting. Daily Campaign Performance: Top SMS campaign generated highest revenue to date. Final Memorial Day Email campaign generated the highest revenue in any email campaign since Black Friday/Cyber Monday promo campaigns LY. High engagement levels were maintained, with click rates reaching up to 6.29% and conversion rates as high as 7.23%. Subscriber Retention: Managed to maintain a low unsubscribe rate throughout the campaign Email and SMS marketers, tell me what you've seen success with in comments, or tell me what you've learned recently. I always enjoy learning more.

The concentration of marketing talent in our?Utah?community is at another?level. At the?center of this community are?talented women who are quietly killing it. We don't often see or recognize the incredible work that is happening because these women are too busy smashing records, building businesses, and breaking down barriers. A special thank you to these incredible professionals who are taking the time to speak at our Silicon Slopes Marketing Summit next week! I'm excited to listen and I hope I get a moment to meet all of you to thank you in person and tell you how in awe I am of your work. Thanks for sharing your time and wisdom! This is just one small slice of the incredible community of women marketers in Utah. If you are a female marketer - I want to connect with you and hear your voice. Our community needs to hear your perspective and celebrate your work. Thanks Michelle Suzuki, Amy Osmond Cook, Ph.D., Lisa Mathis, Stacey Justice, McKenzie Bauer, Carolyn Sarnoff, Zo? Hartfield for sharing your time with us.