Marcel Digital

Exciting news - Marcel Digital is officially a 2025 Google Premier Partner! ?? That means we’re in the top 3% of agencies globally, recognized for our expertise in Google Ads and commitment to driving real results for our clients. ???? Huge shoutout to our dedicated team for their hard work. Here's to more innovation and success ahead! Read more in our blog: https://lnkd.in/g5es4HpD

AI search platforms like ChatGPT, Gemini, and Copilot are transforming how users discover content. Are you tracking AI-driven traffic to your site? If not, you could be missing key insights!?? In our latest video, Kendall Wavro, Data & Insights Specialist, walks through how to create an AI traffic breakdown report in GA4, so you can identify which AI platforms are driving visitors, analyze user engagement from AI referrals, and customize metrics for deeper insights. With AI reshaping search, it’s crucial to understand where your traffic is coming from and how users interact with your site. Learn more at https://lnkd.in/gHFhdMuw #GA4 #AI

22 incredible years of Marcel Digital! ???? A heartfelt thank you to our amazing team and loyal clients for being the driving force behind our success. We couldn’t have done it without you. Here’s to many more years of growth and innovation!

The Marcel team had an incredible time at Tutoring Chicago’s 6th Annual Celebrity Spelling Bee hosted at Second City! Our very own Kyle Brigham was on stage, teamed up with Kate Kennedy, and after five intense rounds…and to the surprise of many (hoofddorp!?), Team Marcel Digital emerged the winner! ?? We have huge admiration for the work that Tutoring Chicago does and are proud of the partnership we have built over the last few years. ???? Thank you again for having us! #TutoringChicago

Last month, the Marcel Digital team gathered in downtown Chicago for our annual Playbook Meeting - a day full of strategy, innovation, and collaboration. We explored AI’s impact on B2B marketing, tackled the future of tracking in a privacy-first world, and refined our workflows to drive even better results for our clients in 2025. ?? The day wrapped up with some friendly competition at Flight Club, where we put our dart skills to the test. A perfect way to unwind and celebrate a day of big ideas! ?? Learn more about our 2025 Playbook: https://lnkd.in/gMtNc3UR #B2B

Not all website visitors are ready to convert right away - that’s where remarketing comes in!?? A well-crafted B2B remarketing strategy keeps your brand in front of decision-makers, nurtures leads, and drives conversions. The key? Segmentation, compelling ad creatives, optimized landing pages, frequency capping, and cross-channel integration. When done right, remarketing turns lost opportunities into valuable customers. ?? Learn more in our blog: https://lnkd.in/g3cVMC5k #B2B #Remarketing #PaidSearch

Happy International Women's Day!??? Today and every day, we celebrate the incredible women of Marcel Digital who inspire, lead, and drive innovation. Their talent, dedication, and impact shape our success and make a difference in everything we do.??

Want to stand out in local search results? ???? Creating content around local industry trends, challenges, and community events doesn’t just boost your SEO - it positions your business as a trusted voice in your area. The more relevant and engaged you are, the stronger your connections (and rankings) become!?? Learn more in our blog: https://lnkd.in/gPphFKcH #localseo #b2b

A CMS isn’t just a tool - it’s the backbone of your digital strategy. For B2B businesses navigating complex sales cycles, SEO demands, and integration needs, Umbraco stands out as the flexible, scalable, and secure choice. ???? At Marcel Digital, we specialize in crafting B2B solutions with Umbraco - helping businesses build a digital presence that’s powerful, efficient, and built to last. Want to learn more about why Umbraco is the go-to CMS for B2B success? Check out our blog: https://lnkd.in/gAr4Pm53 #umbracocms #b2b

Managing a B2B website is no small task - it requires catering to multiple stakeholders, integrating with key business tools, and maintaining top-tier security. That’s where Umbraco shines. ?? With flexible content management, seamless integrations, and advanced user roles, Umbraco simplifies the complexities of B2B website management, making it easier to create engaging, conversion-driven experiences. ?? At Marcel Digital, we specialize in crafting tailored B2B solutions on Umbraco, ensuring your website is optimized for efficiency and long-term success. Learn more: https://lnkd.in/gTsHZUZ6 #umbraco #b2b