Marble

The Finance Edit: the latest roundup of our work for clients in the finance sector and insights from the Marble team, get inspired ?

In our latest interview, we sat down with Antoine Nussenbaum, venture capitalist and Co-Founder of Felix Capital, the VC powerhouse behind transformative brands like Oatly and Peloton Interactive. From the Burning Man Ultramarathon to Goop’s wellness summit, Felix Capital’s approach to in-person experiences is rooted in real-time insights and authentic human connection. Read the full interview to explore how Felix Capital uses events to: ??Build community: from local meetups to industry-defining events, gatherings of every size are powerful catalysts for creating connections and fostering community. ??Stay curious: “Go outside, find the queue that stretches around the block and join it”. Events offer a firsthand look at emerging trends and evolving behaviours - stay tuned in and see what’s shaping the future. ??Get real-time feedback: events offer unparalleled insight into brand impact and audience engagement. Read the full interview here: https://lnkd.in/ec2YRuDx We LOVE Felix Capital's amazing portfolio companies – those leading a new generation of creativity: Papier, Lick, Our Place, Dott, goop, Adverity, Creative Fabrica, allplants | B Corp?, Mejuri, AMI PARIS, Unmind, TechWolf, YOOBIC, VIOLETTE_FR, Ukio, Peppy, Peanut App. #VentureCapital #FelixCapital #CommunityBuilding #FinanceExperiential #VCMarketing #VCNews

It’s no secret that experiential should be a cornerstone of your 2025 marketing strategy. We know what you're thinking, as an experiential marketing agency, we would say that. Correct, but the data here on the impact of experiences truly speaks for itself. In our latest blog, Experience Director Ciara Garratt takes a deeper dive, exploring how experiential marketing can build community and loyalty, two areas where brands are increasingly facing new challenges. Read Ciara’s full article here: https://lnkd.in/ds_qCmEH #ExperientialMarketing #ExperientialStrategy #ExperientialAgency #ExperientialMarketingAgency #ExperientialInsights

Our sister agency Marble Creative Studios has launched its newsletter - Studio Spotlight. We may be a tad biased, but trust us, it’s worth a read ??

Our Sustainability Lead, Anastasia Le, recently hosted an agency-wide session to review our projects with the least envrionmental impact of 2024 so far. We explored what worked, areas for improvement, and how we can apply these learnings to future projects. The Adyen Experience was noted as our event with the lowest environmental impact so far this year. Blending insightful discussions, entertainment, and invaluable networking opportunities, this event positioned Adyen as a leader in the payment solutions space. Here’s a snapshot of how we embedded sustainability into the event's design: Catering ??? Careful planning avoided food waste ?? We excluded red meat from the menu, reducing emissions by 0.84tCO2e ?? We partnered with climate-conscious caterer Rhubarb, serving locally-sourced, seasonal, and plant-based options Travel & Transport ?? We avoided additional suppliers for furniture to reduce emissions from transportation Material Resources ?? By hiring production elements and ensuring new items were reused by Adyen in future, we reduced our material production ?? Digital branding solutions meant printed signage was minimal Conscious venue choice ?? Frameless is powered by 93% renewable energy, with energy-efficient systems and a commitment to zero waste We’re looking forward to delivering Adyen's next event in November. See more of The Adyen Experience here: https://lnkd.in/eNqN-gX3 ? #ExperientialMarketing #ExperientialAgency #SustainableEvents #EventSustainability

In our latest Marble newsletter, we’re exploring one of our favourite topics: community building. At its core, every impactful experience and campaign should foster a sense of community, and that's exactly what we're passionate about. Join us as we share fresh insights and highlight community-driven projects, from celebrating the role of artists and immersive experiences to how we've been reimagining global collaboration. Take a read below. #ExperientialMarketing #ExperientialAgency #CommunityBuilding #BrandBuilding

Our latest blog by Ciara Garratt - Experience Director at Marble, delves into why experience-driven marketing strategies have become essential for brands and why that is set to continue into 2025. Here are the top 3 insights from Ciara's article: ?? Event Spend is Booming The IPA Bellwether Report shows event budgets have been growing for nine straight quarters, with 32% of marketers increasing their event spend. This upward trend is set to continue into 2025, with an anticipated annual rise of 18.7%. ?? Consumers Are Craving In-Person Connections In a crowded digital landscape, brands are struggling to stand out, and consumers are feeling burnout. Eventbrite reports that 78% of Millennials now prioritise experiences over products, proving that real-world engagement is driving the most impactful results. ?? Success Goes Beyond ROI While traditional ROI metrics may not fully capture the value of experiential marketing, this isn’t a drawback. Brands are shifting their focus to earned media value, social engagement, and most importantly, the emotional connections they create with their audiences. Curious why experiential marketing is the future of brand-building? Dive into Ciara’s blog for more insights: https://lnkd.in/ds_qCmEH #ExperientialMarketing #ExperientialAgency #BrandExperience #ExperientialStrategy

Is augmented reality the future of events or just a tech fad? Lawrence Chichon, Senior Technical Production Manager at The Marble Group, takes a deep dive into this very debate. Back in 2016, Pokémon Go seemed to launch AR into the mainstream, making it the next big thing. Fast forward to today, and while AR is transforming industries like retail, healthcare, and manufacturing, its influence in the events world has been more subtle. Sure, we've seen creative uses of AR, like The Weeknd’s TikTok concerts or PGA fans using it to replay live shots, but challenges like high costs, device compatibility, and tech hiccups still hold back wider adoption. The big question remains: Does AR truly enhance human connection at events, or does it pull people further into their screens? At Marble, we believe that with the right approach, AR has the power to turn a good event into something truly unforgettable without sacrificing the vital human element. As tech giants like Apple and Meta continue to push boundaries, AR’s potential in the events space could be about to grow. But getting the balance between tech and authentic connection is key. Is AR the future, or just a fun novelty? Check out Lawrence’s full blog to explore the possibilities: https://lnkd.in/eT7Pg2jf We’d love to hear your thoughts in the comments - is augmented reality the future of experiences, or just a passing trend? #AugmentedReality #ExperientialMarketing #EventTech #EventProduction #ExperientialAgency

It was great to hear such valuable insights on leveraging analytics for business growth from our Head of Strategy and Insights Nives Zver at the Customer Experience Live Show 2024 ??

The latest brand activation by our sister agency Marble Creative Studios, check it out ??